Vinoth Govindaraj
Dubai,UAE
Summary
With over 17 years of dedicated expertise in Pricing, Business Analysis, Business Controlling, Procurement, and Product Management within the automotive industry, career has been particularly focused on the dynamic landscape of the Tire sector. Possessing 14+ years of consistent experience, have honed a deep understanding of pricing strategies and their pivotal role in shaping successful business outcomes. My career journey reflects a continuous commitment to optimizing pricing methodologies while fostering comprehensive business analysis, strategic procurement, and effective product management within the automobile domain.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work history
Pricing Manager
M/s. CONTINENTAL TIRES GERMANY
12.2018 - Current
- Led the development and implementation of strategic promotional plans across Key Account Manager’s (KAM) markets, driving targeted market penetration and growth.
- Executed comprehensive pricing strategies for each business unit, contributing to revenue optimization and market competitiveness.
- Provided expert advisory on strategic and tactical pricing levels, resulting in maximized revenue streams and enhanced sales performance.
- Developed and recommended revenue and sales budgets, ensuring alignment with business goals and financial performance.
- Collaborated with Head of Pricing to define and execute high-value premium product strategies, optimizing product positioning and profitability.
- Acted as a "Performance Expert," delivering data-driven insights and performance analysis to ensure operational excellence and informed decision-making.
- Analyzed yield performance, revenue dilution, and discounts to enhance promotional activity outcomes and overall profitability.
- Forecasted demand levels for promotional activities and yearly budgets, ensuring accurate supply planning and inventory management.
- Led cross-functional Sales & Marketing projects, developing holistic commercial strategies that integrated pricing, channel, and segment goals.
- Managed end-to-end pricing processes and performance tools, aligning promotional programs with overarching company objectives.
- Contributed to product strategy development by providing critical project support, coordination, and data analysis, driving strategic initiatives.
- Identified and executed pricing optimization opportunities, improving performance from a sales, marketing, and communication perspective.
- Enhanced existing pricing and performance tools, improving forecasting accuracy and decision-making for future pricing actions and discounts.
- Collaborated with Marketing to design and implement pricing plans and campaigns, maximizing revenue potential and customer engagement.
- Led strategic meetings and pitched pricing strategies to senior stakeholders, ensuring alignment and successful execution of business initiatives.
Business & Pricing Analyst
M/s. ZAFCO FZCO
09.2016 - 12.2018
- Perform monthly price audits by comparing supplier price lists and stock values to ensure the customer price list remains active and accurate.
- Develop analytical tools/models to quickly and accurately determine gross margins, and train evaluators and business leaders on their use.
- Collaborate with the Sales team to develop and implement product pricing strategies, including market segment strategies for various channels.
- Monitor internal sales trends, track price changes and margins, and provide management with detailed reports on factors affecting product prices and profitability.
- Regularly consult with top management on negotiating strategies for large or new business proposals to optimize outcomes.
- Plan monthly demand by combining historical sales data, forecasted sales, and feedback from the sales team.
- Develop and deliver Business Intelligence solutions using technical knowledge and business acumen to support internal customers.
- Monitor Buyers' and Sellers' bottom lines periodically to understand market prices, reservation prices, and price premiums.
- Successfully implemented Discount Slab and Promotional Matrices using the Ansoff matrix and 4P business model, resulting in increased gross profit for the company.
- Implemented Demand-Based Pricing strategy to replace the cost-plus-profit strategy, increasing overall company profitability.
- Segregated MSRP, Promotional, and Sale prices using separate calculations to promote an optimal sales mix.
- Maintain strong demand and supply exposure by performing periodic variance analyses to adjust to market conditions.
- Manage pricing strategy and adjust periodically based on market and business responses, with COO approval, using analysis tools like Fishbone Diagram, BCG, Ansoff, and 4P’s.
- Ensure product pricing compliance with threshold prices agreed upon in the business plan, prior to final COO approval.
- Implement improvements and new initiatives after discussing with business heads and receiving UAT sign-off.
- Monitor channel pricing strategies and make ad hoc adjustments as necessary to enhance market penetration.
- Provide guidance and leadership in pricing processes to support short-term objectives and long-term strategies across the organization.
Senior Procurement Executive
M/s. ZAFCO FZCO
09.2011 - 09.2016
- Liaised with suppliers and factories to manage order placements, production, shipments, and documentation.
- Coordinated with Procurement and Sales teams to align on execution plans and quarterly targets.
- Assisted Sales and Customer Support with customer shipping schedules and coordinated supply from factories.
- Negotiated supplier pricing and managed stock replenishment with the Inventory Control Manager.
- Handled claim adjustments for defective and unsustainable items.
- Managed inbound orders, invoice verification, and sales invoicing processes.
- Ensured dispatch of original shipment documents post-payment.
- Supported finance teams with payment coordination through T/T, LC, D/P, and D/A.
- Provided pending order visibility to Sales for accurate billing.
- Submitted monthly shipment ratio analysis to evaluate supplier performance.
Procurement Officer
M/s. Alu Nasa Aluminium Industry
01.2010 - 09.2011
- Preparation of Steel Procurement Plan based on the Project Requirement Preparation of Inquiry, Price comparison and Local Purchase Order (LPO) after negotiation Consolidate the Consumables requirements for the Projects as per Project Manager Approval Master Data Registration and monitoring the flow of Procurement activities
- Preparation of Presentations for Cost Reduction Initiatives on monthly basis.
Stream Purchase Trainee
M/s. WABCO TVS
06.2007 - 01.2010
- Planning and procurement of commodities to achieve 75% daily delivery and 100% of weekly plan
- Preparation of Monthly, Weekly and Daily production plans in-house & Supplier end Preparation of Plan Vs Actual performance report for vendors Complying KANBAN and JIT system for Procurement of Direct materials on daily basis Coordinating with quality / vendor to achieve the targeted production
- Maintaining Vendor Relationship for Smooth flow of components Suppliers’ quality improvements for reduce the customer complaints.
Education
M.B.A - Marketing Management
Annamalai University
04.2020 - 05.2022
B.B.A - Business Economics
Annamalai University
04.2017 - 05.2020
Diploma - Mechanical Engineering
Anna University
06.2004 - 04.2007
Skills
- Pricing Strategy Development
- Market Analysis
- Financial Acumen
- Data Analysis & Interpretation
- Cross Functional Collaboration
- Regulatory & Compliance knowledge
- Marketing
- Programme development
- Strategic planning
Languages
Tamil
English
Hindi
Malayalam
Personal Information
Title: Specialist in Pricing, Product & Business intelligence
Accomplishments
- Successfully completed the Leading Self Training Programme (LSP), enhancing personal development and self-leadership skills.
- Completed the Leadership Simulations Training (LST), demonstrating advanced leadership capabilities in practical, scenario-based environments.
- Selected to be a part of the exclusive Talent Pool Community, recognizing potential and outstanding performance.
- Nominated for the Leadership Development Programme (LDP), reflecting my ongoing commitment to leadership growth and development.
Timeline
M.B.A - Marketing Management
Annamalai University
04.2020 - 05.2022
Pricing Manager
M/s. CONTINENTAL TIRES GERMANY
12.2018 - Current
B.B.A - Business Economics
Annamalai University
04.2017 - 05.2020
Business & Pricing Analyst
M/s. ZAFCO FZCO
09.2016 - 12.2018
Senior Procurement Executive
M/s. ZAFCO FZCO
09.2011 - 09.2016
Procurement Officer
M/s. Alu Nasa Aluminium Industry
01.2010 - 09.2011
Stream Purchase Trainee
M/s. WABCO TVS
06.2007 - 01.2010
Diploma - Mechanical Engineering
Anna University
06.2004 - 04.2007
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