Vinoth Subramanian
Dubai,UAE
Summary
Accomplished Product Manager with over 10 years of experience developing innovative solutions in eCommerce. Proven track record in improving key metrics and managing complex, customer-focused initiatives. Skilled in understanding customer needs and market trends to drive product vision and strategy.
Overview
14
14
years of professional experience
5
5
Certification
Work History
Sr. PRODUCT MANAGER
Gulf Marketing Group
Dubai
12.2021 - Current
- Launched the global Nike platform for the Middle East, achieving 50,000+ monthly orders with an average order value of 440 AED, and managing 200,000 daily sessions.
- Revamped the complete checkout journey (Cart to Order Placement) across all platforms, increasing Checkout to Transaction (CTT) conversion by 3%.
- Reduced product returns from 18% to 13% in 6 months by addressing customer journey issues.
- Contributed to revenue growth with the launch of endless aisle enhancements.
PRODUCT OWNER
Maji Al Futtaim
Dubai
06.2019 - 12.2021
- Managed and derived business rules for 2+ million products used across 12 countries and 4 languages
- Played a key role in implementing the largest loyalty program in the Middle East, known as Share Loyalty .
- Strategised and migrated over 5 million customers to Share Loyalty from MyClub and extended the Share program to all Majid Al Futtaim businesses (VOX, Hotels, etc.).
- Led the successful launch of the Carrefour Express delivery Minimum Viable Product (MVP), resulting in a significant increase of over 16,000 orders.
- Built the new sales channel “ Scan & Go ,” increasing orders by 2,000 per day.
- Achieved increases in conversion rates across all sides of the funnel through a variety of A/B tests and platform redesigns based on customer feedback
BUSINESS ANALYST
Born Group
India
11.2016 - 06.2019
- Managed development team backlog, prioritization, and tracking in Jira, while acting as the primary contact for stakeholders to facilitate fast decision-making
- Conducted detailed internal assessments, including as-is and to-be analysis, gap analysis, and audit documentation for contact center technology
- Collaborated with architects and functional teams to develop platform service strategies and roadmaps, and performed integration testing (e.g., Analytics and Google Tag Manager)
- Drafted strategy and product updates for senior leadership, ensuring product content alignment with current trends and refining existing programs
- Supported project initiation and client interactions to understand requirements, develop wireframes, and coordinate with developers to resolve software issues.
QA LEAD
Magna Info Tech
India
04.2016 - 11.2016
- Assigned responsibilities of testing web-based applications as required
- Planning of Test Strategy on how to automate the testing
- Selecting the Test Cases for Regression testing and automating the Test Cases using Selenium
- Develop and implement load and stress tests with JMeter and present performance statistics to Application teams, and provides recommendations on how and where performance can be improved
- Responsible for Defect Management, Root Cause Analysis, and Report preparation with various metrics.
QA LEAD
Citrisys Solution
India
09.2013 - 03.2015
- Analyzed system specifications and business requirements using Agile methodology; participated in design review and test execution timeline meetings
- Ensured site usability, SEO, web standards (W3C), browser compatibility, and performed testing on e-commerce sites developed in the ATG framework
- Executed automation test cases using HP-UFT and Selenium; prepared test scripts and performed functional, black-box, and regression testing of procurement software
- Planned and allocated resources for projects, ensuring effective execution and delivery.
Test Analyst
Certeco
United Kingdom
01.2011 - 08.2013
- Created customized status reports for daily and weekly client management and ensured effective communication across business units and IT functions for smooth test activity delivery
- Designed and executed test scripts for both manual and automated testing, including regression testing using QTP and custom VB script functions
- Updated the Traceability Matrix regularly and maintained effective communication with the System Integration team, onsite project manager, and development team throughout the project.
Education
Master of Computer Applications - Telecommunication and Information System
University Of Essex
United KingdomBachelor of Science - Physics
Bharathiar University
IndiaDiploma - Management Studies
McDonald's University
United KingdomSkills
- Product Lifecycle Management
- Agile / Scrum Methodologies
- Go-to-Market Launch Plans
- Product Roadmaps
- UX / UI Design
- QA Testing
- Requirements Gathering & Analysis
- Market & Competitor Research
- Troubleshooting & Debugging
- Product Development
- Strategic Vision
- Stakeholder Management
- Data analysis
- Technical product knowledge
- Root Cause Analysis
- Cross-functional team leadership
Certification
- Certified Scrum Master (Scrum Alliance)
- Certified Tester Foundation Level (ISTQB)
- Product led Certification (Pendo)
- AI for Product Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr. PRODUCT MANAGER
Gulf Marketing Group
12.2021 - Current
PRODUCT OWNER
Maji Al Futtaim
06.2019 - 12.2021
BUSINESS ANALYST
Born Group
11.2016 - 06.2019
QA LEAD
Magna Info Tech
04.2016 - 11.2016
QA LEAD
Citrisys Solution
09.2013 - 03.2015
Test Analyst
Certeco
01.2011 - 08.2013
Master of Computer Applications - Telecommunication and Information System
University Of Essex
Bachelor of Science - Physics
Bharathiar University
Diploma - Management Studies
McDonald's University
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