Summary
Overview
Work History
Education
Skills
Affiliations
Software
Interests
Work Availability
Quote
Timeline
GeneralManager
Violeta Ferrer

Violeta Ferrer

General Manager
Jumeirah Village Center, District 10, Dubai

Summary

Strategic-thinking individual experienced in producing a performing organizations vis-a-vis top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.

Overview

41
41
years of professional experience
3
3
years of post-secondary education

Work History

Director for Marketing & Promotions – Consultancy

Nutraway Systems Inc.
Manila
05.2022 - Current

Help the company in setting up its systems & processes that cover the end-to-end operational flow.

Work closely in conceptualizing the company’s events and promotions for Philippine market.

Became an Independent Distributor of health & wellness products of a direct selling company based in Canada. Able to produce a high caliber team worldwide.

Independent Distributor

LUEUR LAUREN INTERNATIONAL CORP.
Makati
02.2020 - 06.2022
  • Communicated regularly with team networkers about sales performances & successes, drives & programs and inventory status
  • Kept detailed track of product sales and discussed strategies on how to increase personal revenue.
  • Had 3-year relationship with more than 300 networkers worldwide by consistently exceeding sales goals by at least 20% each month.
  • Became the Strategic Business Center Partner in Makati City, Philippines in 7 months and was chosen as the Flagship Center.

Vice President / General Manager of Operations

DYNAMIC MANAGEMENT & MKTG. INC.
Makati
06.2010 - 02.2022
  • Over-saw the end-to-end operation of a company-owned manpower outsourcing services.
  • Demonstrated an excellent leadership skills to lead and motivate the team / employees.
  • Increased company growth, both the horizontal & vertical, without compromising the work ethics and quality of our services.
  • Established performance goals for each department in collaboration with Human Resource and Operation departments.
  • Became the preferred business partner of our clients thus expanded our productivity while exercising the best practices and protocols.

General Manager

EVF GENERAL MERCHANDISE
Makati
03.2011 - 06.2021
  • Managed company owned (6) stores in retailing & wholesaling of mobile phones & gadgets.
  • Achieved the top 15 achiever for Sales Performance out of 600 accounts nationwide.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Strengthen business relationship through constant communication with suppliers / business partners

Senior Operations Manager

SMOOTHMOVES INC.
Makati
06.2008 - 05.2010
  • Became Board Member as an Industrial partner for the operation of manpower servicing company which rendered services to Nokia Phils., Coca Cola Phils., Bayan Tel and many more.
  • Performed all facets of the business except accounting side.
  • Oversaw workforce management planning, volume predictions and capacity planning.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Reported issues to board members with great detail.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Assisted in recruiting, hiring and training of team members.
  • Procured contracting arrangements with sub-contractors and service providers.
  • Allocated resources to planned programs according to business objectives.
  • Prepared documents for internal and external audits.
  • Optimized costs to contribute to productivity, cost development and proficiency of central fulfillment operations.

Managing Partner, EVENT ORGANIZER

Self Employed
Makati
05.2006 - 03.2008
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Established and implemented business procedures and process improvements.
  • Analyzed and presented financial standings and cost effectiveness to other partners.
  • Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach potential members and suppliers.
  • Participated in strategy development and planning to grow organizing program and advance campaigns.
  • Coordinated volunteer activities and facilitated distribution of promotional and marketing materials such as flyers, tarpaulins and email saturation.

Sales Manager

ADIDAS PHILIPPINES, INC.
Pasig
12.2001 - 08.2005
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Coached and assisted Sales team with individual selling efforts and helping sales representatives reach targets.
  • Met with clients, delivering presentations, and educating on product movement, franchise agreement and sales requirements, new products and offerings.
  • Established and cultivated solid business relationships with new or existing customers.
  • Grew sales and opened 5 franchised stores in 6 months and boosted profits, applying proactive management strategies and enhancing sales training to business partners.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities local and international.
  • Prepared sales presentations for clients' business reviews.
  • Achieved established KPI for company, national and regional team and individual performance through teamwork and focus on customers.

Assistant Sales Manager

HAGEMEYER PHILS. INC. – PUMA PHILS.
Pasig
03.1992 - 10.2001
  • Coached and developed 3 Regional Sales Managers , 4 Account Executives and 4 Sales Coordinators in sales programs and incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Demonstrated exemplary customer service by engaging clients on sales floor.
  • Assisted sales team with completing customer transactions and managing issues.
  • Designed innovative market strategy to boost market expansion, increasing market contribution and presence.
  • Liaised between customers and product development team to recommend product improvements based on research of consumer buying trends and market conditions.
  • Strengthened performance by applying excellent program and project leadership skills.
  • Generated sales report to help upper management make effective decisions and sales plans.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Account Executive

HAGEMEYER PHILS., INC. – PUMA PHILS.
Makati
02.1988 - 02.1992
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
  • Managed sales cycle to maintain solid customer base.
  • Gathered information from clients to secure accounts, display location, and identify special requirements.
  • Expanded brand presence in top leading Department Stores.
  • Met and exceeded service level goals to achieve standards and expectations.
  • Designed program and maintenance plans to monitor product inventories and stock movements.
  • Negotiated sales deals between company and customers, resulting in mutually beneficial agreements and cultivated relationships, thus built good clients' paying habits.
  • Became the Top Salesman of the Year for 4 consecutive years; garnering 63% of the total company sales performance; combined consigned and outright purchase in Metro Manila, Philippines.

Sales Associate Supervisor

LIEBERMANN LEISURE, INC.- PUMA PHILS.
Makati
02.1985 - 01.1988
  • Promoted to lead a team of Brand Promoters nationwide.
  • Trained & developed our sales frontliners to get customers feedback on product offerings and stock movements.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Conducted face-to-face sales calls with Store-level executives and Sales Executives in assigned sales territory.
  • Created detailed sales presentations to communicate territorial sales output and market data.
  • Presented accounts' performances using interactive materials such as charts and slideshows using acetate projector.

Retail Sales Associate

LIEBERMANN LEISURE, INC.- PUMA PHILS.
Makati
02.1983 - 01.1985
  • Developed strong rapport with customers and created positive impression of our company and brand.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Performed as Sales Representative in stores opening and event launches as Brand Model.
  • Registered 100% achievement of sales target at all times.
  • Learned all aspects of selling techniques our products by attending several seminars in personality development and salesmanship training.
  • Greeted customers and helped with product questions, selections, and purchases.
  • Offered each customer top-notch, personal service to boost sales and customer satisfaction.
  • Developed professional relationships with customers to increase loyalty, retention and rapport.
  • Utilized upselling techniques to promote additional products and increase sales.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products to promote and maintain visually appealing environments.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.

Education

Bachelor of Science - Major in Zoology

Far Eastern University
Manila, Philippines
06.1979 - 10.1982

Skills

    Strategies and goals

Project Management

Business administration

Staff Development

Negotiation

Verbal and written communication

Operations management

Business planning

Strategic planning

Social media marketing

Passion for travel

Event logistics

Organization and Time Management

Training and Development

Performance Reports

Key Performance Indicators

Store Display Presentation

Stock Movement Analysis

Affiliations

· Member of Brotherhood of Christian Businessmen & Professionals -

(BCBP)

· Member of Philippine Association of Local Service Contractors, Inc.

- (PALSCON)

· Member of People Management Association of the Phils.- (PMAP)

· Member of Brotherhood of Christian Businessmen and Professionals

Phils. - (BCBP)

Software

MicroSoft Office

Online Platforms

Audio Visual Presentation

Interests

Spending time with family

Gardening

Keeping updated on news on business trends

Cooking

Reading e-book

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Never stop Learning, it has no age limit, expand horizon & possiblities through continous education and experiences.

Timeline

Director for Marketing & Promotions – Consultancy

Nutraway Systems Inc.
05.2022 - Current

Independent Distributor

LUEUR LAUREN INTERNATIONAL CORP.
02.2020 - 06.2022

General Manager

EVF GENERAL MERCHANDISE
03.2011 - 06.2021

Vice President / General Manager of Operations

DYNAMIC MANAGEMENT & MKTG. INC.
06.2010 - 02.2022

Senior Operations Manager

SMOOTHMOVES INC.
06.2008 - 05.2010

Managing Partner, EVENT ORGANIZER

Self Employed
05.2006 - 03.2008

Sales Manager

ADIDAS PHILIPPINES, INC.
12.2001 - 08.2005

Assistant Sales Manager

HAGEMEYER PHILS. INC. – PUMA PHILS.
03.1992 - 10.2001

Account Executive

HAGEMEYER PHILS., INC. – PUMA PHILS.
02.1988 - 02.1992

Sales Associate Supervisor

LIEBERMANN LEISURE, INC.- PUMA PHILS.
02.1985 - 01.1988

Retail Sales Associate

LIEBERMANN LEISURE, INC.- PUMA PHILS.
02.1983 - 01.1985

Bachelor of Science - Major in Zoology

Far Eastern University
06.1979 - 10.1982
Violeta FerrerGeneral Manager