Summary
Overview
Work History
Education
Skills
Affiliations
Software
Interests
Work Availability
Quote
Timeline
GeneralManager
Violeta Ferrer

Violeta Ferrer

General Manager
Jumeirah Village Center, District 10, Dubai

Summary

Strategic-thinking individual experienced in producing a performing organizations vis-a-vis top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.

Overview

41
41
years of professional experience
3
3
years of post-secondary education

Work History

Director for Marketing & Promotions – Consultancy

Nutraway Systems Inc.
Manila
05.2022 - Current

Help the company in setting up its systems & processes that cover the end-to-end operational flow.

Work closely in conceptualizing the company’s events and promotions for Philippine market.

Became an Independent Distributor of health & wellness products of a direct selling company based in Canada. Able to produce a high caliber team worldwide.

Independent Distributor

LUEUR LAUREN INTERNATIONAL CORP.
Makati
02.2020 - 06.2022
  • Communicated regularly with team networkers about sales performances & successes, drives & programs and inventory status
  • Kept detailed track of product sales and discussed strategies on how to increase personal revenue.
  • Had 3-year relationship with more than 300 networkers worldwide by consistently exceeding sales goals by at least 20% each month.
  • Became the Strategic Business Center Partner in Makati City, Philippines in 7 months and was chosen as the Flagship Center.

Vice President / General Manager of Operations

DYNAMIC MANAGEMENT & MKTG. INC.
Makati
06.2010 - 02.2022
  • Over-saw the end-to-end operation of a company-owned manpower outsourcing services.
  • Demonstrated an excellent leadership skills to lead and motivate the team / employees.
  • Increased company growth, both the horizontal & vertical, without compromising the work ethics and quality of our services.
  • Established performance goals for each department in collaboration with Human Resource and Operation departments.
  • Became the preferred business partner of our clients thus expanded our productivity while exercising the best practices and protocols.

General Manager

EVF GENERAL MERCHANDISE
Makati
03.2011 - 06.2021
  • Managed company owned (6) stores in retailing & wholesaling of mobile phones & gadgets.
  • Achieved the top 15 achiever for Sales Performance out of 600 accounts nationwide.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Strengthen business relationship through constant communication with suppliers / business partners

Senior Operations Manager

SMOOTHMOVES INC.
Makati
06.2008 - 05.2010
  • Became Board Member as an Industrial partner for the operation of manpower servicing company which rendered services to Nokia Phils., Coca Cola Phils., Bayan Tel and many more.
  • Performed all facets of the business except accounting side.
  • Oversaw workforce management planning, volume predictions and capacity planning.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Reported issues to board members with great detail.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Assisted in recruiting, hiring and training of team members.
  • Procured contracting arrangements with sub-contractors and service providers.
  • Allocated resources to planned programs according to business objectives.
  • Prepared documents for internal and external audits.
  • Optimized costs to contribute to productivity, cost development and proficiency of central fulfillment operations.

Managing Partner, EVENT ORGANIZER

Self Employed
Makati
05.2006 - 03.2008
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Established and implemented business procedures and process improvements.
  • Analyzed and presented financial standings and cost effectiveness to other partners.
  • Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach potential members and suppliers.
  • Participated in strategy development and planning to grow organizing program and advance campaigns.
  • Coordinated volunteer activities and facilitated distribution of promotional and marketing materials such as flyers, tarpaulins and email saturation.


Sales Manager

ADIDAS PHILIPPINES, INC.
Pasig
12.2001 - 08.2005
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Coached and assisted Sales team with individual selling efforts and helping sales representatives reach targets.
  • Met with clients, delivering presentations, and educating on product movement, franchise agreement and sales requirements, new products and offerings.
  • Established and cultivated solid business relationships with new or existing customers.
  • Grew sales and opened 5 franchised stores in 6 months and boosted profits, applying proactive management strategies and enhancing sales training to business partners.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities local and international.
  • Prepared sales presentations for clients' business reviews.
  • Achieved established KPI for company, national and regional team and individual performance through teamwork and focus on customers.

Assistant Sales Manager

HAGEMEYER PHILS. INC. – PUMA PHILS.
Pasig
03.1992 - 10.2001
  • Coached and developed 3 Regional Sales Managers , 4 Account Executives and 4 Sales Coordinators in sales programs and incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Demonstrated exemplary customer service by engaging clients on sales floor.
  • Assisted sales team with completing customer transactions and managing issues.
  • Designed innovative market strategy to boost market expansion, increasing market contribution and presence.
  • Liaised between customers and product development team to recommend product improvements based on research of consumer buying trends and market conditions.
  • Strengthened performance by applying excellent program and project leadership skills.
  • Generated sales report to help upper management make effective decisions and sales plans.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Account Executive

HAGEMEYER PHILS., INC. – PUMA PHILS.
Makati
02.1988 - 02.1992
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
  • Managed sales cycle to maintain solid customer base.
  • Gathered information from clients to secure accounts, display location, and identify special requirements.
  • Expanded brand presence in top leading Department Stores.
  • Met and exceeded service level goals to achieve standards and expectations.
  • Designed program and maintenance plans to monitor product inventories and stock movements.
  • Negotiated sales deals between company and customers, resulting in mutually beneficial agreements and cultivated relationships, thus built good clients' paying habits.
  • Became the Top Salesman of the Year for 4 consecutive years; garnering 63% of the total company sales performance; combined consigned and outright purchase in Metro Manila, Philippines.

Sales Associate Supervisor

LIEBERMANN LEISURE, INC.- PUMA PHILS.
Makati
02.1985 - 01.1988
  • Promoted to lead a team of Brand Promoters nationwide.
  • Trained & developed our sales frontliners to get customers feedback on product offerings and stock movements.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Conducted face-to-face sales calls with Store-level executives and Sales Executives in assigned sales territory.
  • Created detailed sales presentations to communicate territorial sales output and market data.
  • Presented accounts' performances using interactive materials such as charts and slideshows using acetate projector.

Retail Sales Associate

LIEBERMANN LEISURE, INC.- PUMA PHILS.
Makati
02.1983 - 01.1985
  • Developed strong rapport with customers and created positive impression of our company and brand.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Performed as Sales Representative in stores opening and event launches as Brand Model.
  • Registered 100% achievement of sales target at all times.
  • Learned all aspects of selling techniques our products by attending several seminars in personality development and salesmanship training.
  • Greeted customers and helped with product questions, selections, and purchases.
  • Offered each customer top-notch, personal service to boost sales and customer satisfaction.
  • Developed professional relationships with customers to increase loyalty, retention and rapport.
  • Utilized upselling techniques to promote additional products and increase sales.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products to promote and maintain visually appealing environments.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.

Education

Bachelor of Science - Major in Zoology

Far Eastern University
Manila, Philippines
06.1979 - 10.1982

Skills

    Strategies and goals

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Affiliations

· Member of Brotherhood of Christian Businessmen & Professionals -

(BCBP)

· Member of Philippine Association of Local Service Contractors, Inc.

- (PALSCON)

· Member of People Management Association of the Phils.- (PMAP)

· Member of Brotherhood of Christian Businessmen and Professionals

Phils. - (BCBP)

Software

MicroSoft Office

Online Platforms

Audio Visual Presentation

Interests

Spending time with family

Gardening

Keeping updated on news on business trends

Cooking

Reading e-book

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Never stop Learning, it has no age limit, expand horizon & possiblities through continous education and experiences.

Timeline

Director for Marketing & Promotions – Consultancy

Nutraway Systems Inc.
05.2022 - Current

Independent Distributor

LUEUR LAUREN INTERNATIONAL CORP.
02.2020 - 06.2022

General Manager

EVF GENERAL MERCHANDISE
03.2011 - 06.2021

Vice President / General Manager of Operations

DYNAMIC MANAGEMENT & MKTG. INC.
06.2010 - 02.2022

Senior Operations Manager

SMOOTHMOVES INC.
06.2008 - 05.2010

Managing Partner, EVENT ORGANIZER

Self Employed
05.2006 - 03.2008

Sales Manager

ADIDAS PHILIPPINES, INC.
12.2001 - 08.2005

Assistant Sales Manager

HAGEMEYER PHILS. INC. – PUMA PHILS.
03.1992 - 10.2001

Account Executive

HAGEMEYER PHILS., INC. – PUMA PHILS.
02.1988 - 02.1992

Sales Associate Supervisor

LIEBERMANN LEISURE, INC.- PUMA PHILS.
02.1985 - 01.1988

Retail Sales Associate

LIEBERMANN LEISURE, INC.- PUMA PHILS.
02.1983 - 01.1985

Bachelor of Science - Major in Zoology

Far Eastern University
06.1979 - 10.1982
Violeta FerrerGeneral Manager