VIPRA CHOPRA
Summary
10+ YEARS EXPERIENCE IN MARKETING & COMMUNICATIONS
A business-focused Marketing Communications & Branding professional with a decade-long combined experience at brand and agency levels and rich exposure across IT, Travel, and FMCG categories. Successfully delivered multi-million marketing programs and possess experience in B2B Marketing, Business Planning, Product Launch, Budget Management, and ROI tracking.
Overview
11
11
years of professional experience
Work History
Head
Berlia Electricals India
01.2023 - 01.2023
- Consultant and led all online channels, including website, social media profiles, content and ad management
- Marked a 30% rise in web traffic in 6 months, resulting from optimized marketing channels
- Formulated an effective outreach plan contributing to INR 20+ MN in business in 2023-24 through LinkedIn, WhatsApp Business, and B2B
- Marketplace promotions
Sr. Manager
Xerox
04.2022 - 01.2023
- Marketing Strategy lead for $100 MN Xerox Workplace and Printing Solutions Business in India
- Executed Marcom strategies with EMEA Marketing leads to augment GTM priorities, boosting brand awareness and visibility, resulting in a 33% growth in Marcom’s contribution towards sales in 8 months
- Chaired quarter and annual Marcom budgets for Xerox India
- Annual Budget: $300K - 400K
- Regularly reviewed KPIs like ROIs, Partner Response Rates, and Conversion Costs to assess the marketing campaigns and course-correct
- Accelerated Overall Efficiency by 25%
- Analyzed market trends and competition landscape to identify growth opportunities; created marketing campaigns that led to a 20% increase in Customer Engagement in H2 2020
- Extended Marcom partnering services to other Business verticals and support to meet business objectives
- Facilitated partnerships between global and local cross-cultural and cross-functional teams, aligning regional objectives to global directives, resulting in a 35% increase in Project Completion Rate
Manager
Xerox
08.2019 - 04.2022
- Developed and streamlined marketing communication efforts to align with Xerox's global positioning; contributed to 10% y-o-y growth in market share and enhanced overall brand consistency
- Prepared corporate messages, Press Release pitches, and stories for the trade market
- Delivered 100+ MN organic media impressions in 2020, leading to global recognition of Xerox India’s PR initiatives
- Instrumented marketing efforts with Channel Partners and ABM agencies, driving 30% improvement in campaign effectiveness
- Launched Xerox FLOW, a global PRM tool, in India that enhanced Partner Response Rate by 47%
- Guided Creative teams to create marketing materials, resulting in 20% uptick in social media followers
- Planned trade marketing shows to promote company’s offerings
- Recorded an average sale of 8-10 Xerox Production Printers per event
Manager
IGT Solutions India
04.2017 - 08.2019
- Devised digital strategies and launched hyper-targeted lead-gen campaigns through LI and Salesforce
- Optimized digital marketing budget by 25% in 5 months
- Pioneered BPO recruitment campaigns in a joint effort with IGT’s HR vertical through social media to attract prospective candidates
- Recorded a jump of 27% in Monthly Hiring Rate
- Orchestrated comprehensive online reputation management strategy, leading to a 33% increase in positive sentiment scores across press, social media, and website within a year of implementation
- Managed cross-functional relationships with SEO, creative, media, and PR agencies without impacting project budgets
- Spearheaded comprehensive rebranding initiative of InterGlobe Technologies to IGT Solutions, aligning brand identity with core business values, resulting in a 20% increase in brand recognition and customer engagement
Manager
Crayons Advertising India
11.2015 - 04.2017
- Briefed creative teams and supported the creation of compelling and well-targeted propositions for 20+ campaigns & projects
- Created online marketing media plans, in collaboration with offline & OOH teams, comprising influencer marketing, brand partnerships, affiliates, and mobile marketing to maximize brand visibility
- Led digital campaigns from concept to completion, achieving {95%} of KPIs
- Successful planning leading to Akshay Kumar’s Baba Elaichi #What’sYourPleasure campaign’s virality by delivering 500+ MN media impressions —marked 35% Campaign Profitability against media investment
- Secured high-profile clients like SBI and Election Commission of India, enhancing company's market standing, growing revenue by INR 4 MN
- Managed digital marketing tools, including Google Adwords, Google Analytics, Facebook Ads, Email Marketing, across {20+} projects
- Clients Handled- SBI, Baba Elaichi, Election Commission of India, Mega Cabs, Lotto Shoes, Red Tape
Executive
Wunderman Thompson - GSK & Microsoft
02.2014 - 11.2015
- Developed an integrated content strategy across digital platforms for GSK, ensuring 100% client retention for 2 years
- Generated significant media coverage for {2} high-profile clients, winning industry awards
- Sensodyne’s #WakeUpToToothSensitivity campaign won the Goafest Best Brand Activation & Promotion Award delivering 25+ MN impressions
- Microsoft's #GreatThingsStartsHere campaign bagged Goafest’s Best Creative Use Of Tech Innovation Award for the launch of MS Primer Font
Executive
Binary Semantics
10.2011 - 07.2012
- Curated content for one of Google’s tools, “Firebase”
Education
Master's - International Business
Durham University Business School
01.2014
Bachelor's - Business Economics
Delhi University
05.2009
Skills
- Brand Strategy
- Demand Generation
- Digital Marketing
- Performance Marketing
- Corporate Communications
- Content Marketing
- P&L Management
- Customer Experience
- Revenue Growth
- Channel Marketing
- Stakeholder Management
- Vendor Management
Timeline
Head
Berlia Electricals India
01.2023 - 01.2023
Sr. Manager
Xerox
04.2022 - 01.2023
Manager
Xerox
08.2019 - 04.2022
Manager
IGT Solutions India
04.2017 - 08.2019
Manager
Crayons Advertising India
11.2015 - 04.2017
Executive
Wunderman Thompson - GSK & Microsoft
02.2014 - 11.2015
Executive
Binary Semantics
10.2011 - 07.2012
Master's - International Business
Durham University Business School
Bachelor's - Business Economics
Delhi University
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