Photography
Vishal VijayKumar
Ecommerce And Brand Manager
Dubai,DU
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Brand Manager - Ecommerce & Digital Marketing
Rivoli Group
Dubai
11.2019 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Compiled product and customer data to generate informed profit projections.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Consulted with product development teams to enhance products based on customer interest data.
- Prepared and administered annual budget of AED 30Million
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Motivated team members to continuous improvement in promoting and selling target products.
- Organized and delivered training sessions for new product content and technological advancements.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Marketing Manager
Home Centre
Dubabi
02.2013 - 10.2019
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Monitored return on investment of online and social media marketing efforts.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Product Executive
Al Futtaim
Dubai
06.2011 - 02.2013
- Reported on product campaigns to track progress and invited constructive criticism for improvement.
- Worked closely with stakeholders on evolving strategy to meet market trends and shifts.
- Successfully managed multiple projects in fast-paced environments through individual work and teamwork.
- Gained valuable insight into buyer preferences by conducting interviews, surveys and focus groups.
- Aligned campaigns with strategic plans in targeting key audiences.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Education
MBA - Product Marketing
SP Jain Centre For Management
Singapore 04.2010 - 04.2011
Bachelor of Science - Mechanical Engineering
Maniple Institute of Technology
India 07.2003 - 05.2007
Skills
Campaign management
Product development
Brand development
Market Positioning
Budgeting and Allocation
P&L Management
Marketing and advertising
Interests
Timeline
Brand Manager - Ecommerce & Digital Marketing
Rivoli Group
11.2019 - Current
Marketing Manager
Home Centre
02.2013 - 10.2019
Product Executive
Al Futtaim
06.2011 - 02.2013
MBA - Product Marketing
SP Jain Centre For Management
04.2010 - 04.2011
Bachelor of Science - Mechanical Engineering
Maniple Institute of Technology
07.2003 - 05.2007