Dynamic professional with a strong aptitude for leadership and expertise in customer retention tactics. Proven ability to develop and maintain relationships, forecast economic trends, and plan business strategies. Skilled in client contract negotiations and competitive analysis, with a focus on driving business growth and achieving organisational goals.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Business Development Manager / Acting Assistant General Manager
Al Naser Electrical Construction Est.
Abu Dhabi
01.2019 - 12.2025
Assist the General Manager in managing day-to-day operations, ensuring that business processes run smoothly and efficiently.
Conduct performance evaluations, responsible for fostering a positive work environment and motivating team members.
Ensure high levels of customer satisfaction by addressing client complaints and implementing service improvements.
Ensure compliance with company policies and procedures, and assist in developing operational strategies.
Report directly to the General Manager and provide updates on operational performance, staff issues, and customer feedback.
Identify potential business opportunities, markets, and potential clients through market research and analysis.
Develop and implement strategic business development plans and strategies to achieve company growth objectives.
Build and maintain strong relationships with existing clients and partners while actively seeking new clients and partnerships.
Generate leads and prospects through various methods such as networking, and attending industry events.
Conduct market research to assess market, competitor activities, and customer needs to guide decision-making.
Prepare and present business proposals, pitches, and presentations to potential clients and main contractors.
Negotiate and finalize agreements, contracts, and partnerships to secure new business opportunities.
Stay informed about the company's products or services and be able to articulate their value propositions to clients.
Manage and allocate budgets effectively for business development activities.
Prepare regular reports and forecasts, and provide insights and recommendations for improvement.
Ensure client satisfaction by addressing concerns, resolving issues, and maintaining a high level of service quality.
Explore new markets and geographic areas for potential business expansion.
Stay updated on industry trends, best practices, and emerging technologies to remain competitive in the field.
Assess and manage risks associated with new business ventures or partnerships.
Monitor and analyse key performance indicators (KPIs) to evaluate the effectiveness of business development efforts.
Gather feedback from clients and stakeholders to improve services.
Business Development Manager
Al Naser Electrical Construction Est.
Abu Dhabi
06.2017 - 12.2018
Identify potential business opportunities, markets, and potential clients through market research and analysis.
Develop and implement strategic business development plans and strategies to achieve company growth objectives.
Build and maintain strong relationships with existing clients and partners while actively seeking new clients and partnerships.
Generate leads and prospects through various methods such as networking, and attending industry events.
Conduct market research to assess market, competitor activities, and customer needs to guide decision-making.
Prepare and present business proposals, pitches, and presentations to potential clients and main contractors.
Negotiate and finalize agreements, contracts, and partnerships to secure new business opportunities.
Stay informed about the company's products or services and be able to articulate their value propositions to clients.
Manage and allocate budgets effectively for business development activities.
Prepare regular reports and forecasts, and provide insights and recommendations for improvement.
Ensure client satisfaction by addressing concerns, resolving issues, and maintaining a high level of service quality.
Explore new markets and geographic areas for potential business expansion.
Stay updated on industry trends, best practices, and emerging technologies to remain competitive in the field.
Assess and manage risks associated with new business ventures or partnerships.
Monitor and analyse key performance indicators (KPIs) to evaluate the effectiveness of business development efforts.
Gather feedback from clients and stakeholders to improve services.
Head of Collection Department
Al Naser Electrical Construction Est.
Abu Dhabi
06.2016 - 05.2017
- Develop and implement collection strategies to maximize recovery of outstanding debts.
- Lead and supervise the collections team, providing guidance and support.
- Monitor and analyse collections performance metrics, making adjustments as necessary.
- Ensure compliance with all relevant financial regulations and laws.
- Negotiate payment arrangements and settlements with clients and external partners.
- Maintain accurate records of all collection activities and communications.
- Collaborate with other departments to resolve billing disputes and customer service issues.
- Develop and maintain policies and procedures for the collections department.
- Provide regular reports and updates to senior management on collections performance and challenges.
Overseas Transfer Accountant
Sayga Investment Company
Khartoum
07.2011 - 07.2012
- Review Overseas Payment Requests received from AP for correctness in all aspects as per laid down procedures so as to ensure transfers are done for authorized and approved expenditure as per company policy.
- Execute overseas transfer payments to ensure suppliers get paid as per agreed terms and according to company signing mandate and liaise with banks and company bank officer so as to ensure that transfer instructions are effected on time and without errors.
- Monitor daily balances of transfer accounts and initiate necessary top ups and conversions so as to ensure timely execution of transfers.
- Effectively manage the all around communication relating to overseas transfers with all the stakeholders (procurement, suppliers and AP) so as to ensure a proper understanding of payment status by all at all times and obtain swifts on a continuous basis and send it to the relevant stakeholders as evidence of transfer so as to ensure completeness of the transfers.
- Make the necessary postings in AP and CM modules and review invoices and supplier balances so as to ensure correctness and completeness of all overseas payments records.
- Put in place and implement an efficient way for keeping records that ensures seamless retrieval of documents when required.
Bank Reconciliation Accountant
Sayga Investment Company
Khartoum
12.2008 - 06.2011
- Receive statements and conduct matching between books and statements and prepare outstanding items for clearing.
- Ensure clearance for all outstanding reconciliation.
- Ensure exchange differences between General Ledger and sub-ledger are cleared.
- Ensure advice note/ credit note and/ or the bank charges are approved before posting it to SAGE system.
Voluntary Active admin. Assistant for Finance Department December 2009- July 2012
Education
B.Sc. - Economic and political science, Faculty of Economic and Social Studies
University of Khartoum
01.2002 - 01.2008
Senior Secondary Course - undefined
Sister's School
Khartoum
Sudanese High School Certificate - undefined
Sister's School
Khartoum
Skills
Leadership aptitude
Customer retention tactics
Relationship development
Economic forecasting
Business planning
Client contract negotiations
Competitive analysis
Certification
Wilson Learning Worldwide "Negotiating To Yes" May 2010
Optimizia Academy – Amman, Jordan. "Soft Skills Program" February 2009
Languages
English: Fluent in written and spoken English.
Arabic: Fluent in written and spoken Arabic (Mother Tong).