WAEL AMMAR

• Oversaw all aspects of operations and performance within the GCC footprint.
• Setting and driving strategies for revenue growth, diversification, and profitability resulting in 9% of incremental Gross Margin, and OPEX efficiencies.

• Aug 20 – Jan 21 Interim Vice President - E Hail Technologies LLC - Dubai

Startup launch support for Mobility as a Service (MaaS) platform.

• Mar 20 – Jul 20 Interim Vice President - Smart-Things LLC - Dubai

Startup launch support for IoT solutions business.

• Spearheaded launch and expansion of Sigfox network and partners ecosystem in territory adding 4 new countries over span of 3 years with total contract value of 13 Million Euros.
• Led engagements with regulatory bodies that resulted in development and launch of regulatory framework for IoT and LPWAN Technologies.
• Led implementation of successful projects for Industrial IoT, and Smart Cities.

• Oversaw the Carrier & Wholesale Business of Etisalat Group across its 18 markets with an annual turnover of USD 1.4 Billion.
• Set and led various strategic initiatives that resulted in 26% YoY increase in value contribution through positioning etisalat as leading regional carrier, building internal capabilities and addressing growing demand in data and mitigating risk of value erosion.
• Led the business transformation to consolidate and centralize the group’s Carrier & Wholesale business to deliver efficiencies of USD 100 million.

• Setting up and leading the commercial organization (Marketing, Sales & Distribution, Customer Care & Experience) with a total work force of 1,500 FTEs.
• Steering the company’s business plan and commercial strategy, with full alignment and coordination with the Group HQ. Achieving over 15 million active customers (15% market share), 4thposition in Market Share (2nd in data market share with 35%) and 3rdin Value Share with an annual turnover of USD 1 Billion, 1st in customer satisfaction and 2nd position in brand awareness within 4 years of commercial launch in a 7 operators Market.
• Spearheaded Retail Experience Centers rollout across Nigeria achieving 180 own outlets.