WAEL RIF
Abu Dhabi
Summary
I am a dynamic and results-oriented professional with a strong foundation in finance and business development. I have proven expertise in expanding client bases, optimizing investment strategies, and achieving growth through strategic financial planning and analysis. I demonstrate a deep understanding of financial products and services, compliance, and risk management. With a finance academic background and having successfully passed CFA Level 1, and currently a candidate for CFA Level 2, I am committed to continuous professional development in the finance industry.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Financial Planning Manager
DeVere Acuma
08.2023 - Current
- Engaged with prospective clients across multiple channels including LinkedIn, networking events, and seminars to identify potential investment opportunities
- Conducted detailed risk assessments to ensure appropriate investment allocations aligned with client objectives.
- Identified and engaged potential clients, expanding the client base by leveraging financial products and services
- Demonstrated expertise in the Finance Industry with a focus on Structured Notes, RL360 Savings Plans, and Forex Exchange, advising clients on optimal financial strategies
- Collaborated across departments, particularly with finance and compliance teams, to ensure holistic risk coverage based on clientele risk appetite
- Ensured full compliance with legal regulations while onboarding clients to the deVere platform, facilitating seamless investment processes.
Business & Finance Manager
Luna Marble & Granite
07.2019 - 07.2023
- Established financial goals for the development team, ensuring alignment with business growth objectives and performance metrics. Exceeded monthly sales quota by 15 percent through strategic financial planning and analysis.
- Delivered effective demonstrations of product and service offerings, boosting sales by 20 percent and contributing to overall financial growth.
- Negotiated with key third-party retailers and wholesalers, achieving a 10 percent reduction in costs and improving profit margins.
- Conducted financial research on organizations and individuals to uncover new business opportunities and enhance the value of current clients.
- Built and maintained strong business relationships with prospective clients and retention of existing clients.
- Created and executed new quotation formats with a financial impact analysis, monitoring ongoing projects to ensure financial and quality standards are met.
Operations Consulting Intern
KPMG Lower Gulf
01.2019 - 07.2019
- Developed operational improvement strategies and recommended cost-effective solutions to operational challenges.
- Performed cost calculations, coordinating budgets, documenting processes, monitoring progress, and preparing status reports.
- Established supplier evaluation criteria to be used by the leading Government entity.
- Facilitated in updating English and Arabic finance and procurement manuals and assisted in preparing Delegation of Authority for Finance Stream.
- Assisted with proposal writing for new business opportunities, showcasing the value proposition offered by the consultancy firm.
Finance Intern
Emaar Properties PJSC
05.2017 - 07.2017
- Managed and processed Purchase Orders/ Non-Purchase invoices.
- Generated suppliers' Statements of Account before processing payment and reconciling invoices.
- Ensured accurate payments are released to suppliers promptly.
- Reviewed and analyzed transactions to ensure compliance with all scopes and terms & conditions.
Education
BBA - Finance
American University of Beirut
Beirut, Lebanon2018
Skills
- Cash Flow Management
- Retirement planning
- Portfolio Management
- Arabic (Native)
- English (Fluent)
- SQL
- R
- MS Office
- Financial Planning Client Relationship
- Building Risk Assessment & Mitigation Planning
Certification
- Passed CFA Level 1 (2023)
- McKinsey Forward Program (2024)
- Fintech: Foundations & Applications of Financial Technology by University of Pennsylvania - Coursera (2022)
- Fintech Specialization by University of Pennsylvania - Coursera (2022)
- Google Project Management Certification - Coursera (2023)
- Decentralized Finance (DeFi): The Future of Finance by Duke University - Coursera (2022)
- Google Data Analytics by Google - Coursera (2021)
Timeline
Financial Planning Manager
DeVere Acuma
08.2023 - Current
Business & Finance Manager
Luna Marble & Granite
07.2019 - 07.2023
Operations Consulting Intern
KPMG Lower Gulf
01.2019 - 07.2019
Finance Intern
Emaar Properties PJSC
05.2017 - 07.2017
BBA - Finance
American University of Beirut
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