Hi, I’m
Wali Khan
MEA Business Development
Dubai
Summary
Accomplished Business Manager with a proven record of effectively starting & overseeing 50 multimillion-dollar businesses, including P&L responsibility. Extensive market relationships spanning GCC, Iraq, Africa, and Levant. Adept at driving growth and optimizing operations within diverse and challenging markets.
Overview
23
years of professional experience
Work history
TCL Communications Dubai, United Arab Emirates.
Regional Sales Manager
12.2017 - Current
Job overview
- Successfully managed $50 million business across the GCC region, Iraq, and Pakistan, ensuring consistent growth and profitability.
- Developed and executed comprehensive brand strategies, aligning marketing efforts with financial objectives to drive business growth and market expansion.
- Collaborated closely with cross-functional teams, including marketing, sales, product development, and supply chain, to ensure effective implementation of category strategies and product launches.
- Successfully managed multiple categories including mobile phones, tablets, and mobile broadband (MBB) products, driving their strategic development, profitability, and growth.
- Strategically launch first 5G products in collaboration with operators and retailers, tapping into the immense potential of this emerging technology.
- Led and spearheaded the successful launch of the TCL brand in collaboration with prominent operators, leveraging their extensive reach and influence to establish a strong and formidable market presence.
- Direct relationships with Ooredoo, Vodafone, Batelco, Telenor, Etisalat, MTN Nigeria, Jazz & ZONG for smart connected devices like entry level 4G & 5G, CPE, tablets & mobile phones.
- Launched first 5G Mobile “Made in Pakistan” as TCL brand under TCL SKD factory.
- Designed and implemented e-commerce sales and marketing programs to drive product adoption, increase market share, and meet sales targets within online business.
- Collaborated with marketing teams to develop e-commerce promotional campaigns, training materials, and sales tools to enable channel partners to effectively sell products.
- Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
Virgin Mobile UAEDubai, United Arab Emirates
Senior Distribution Channel Manager
03.2016 - 11.2017
Job overview
- Successfully led the implementation of a Software-as-a-Service (SAAS) solution, connecting with Uber and Careem platforms to facilitate delivery services.
- Collaborated with internal stakeholders and cross-functional teams to define project objectives, requirements, and timelines for seamless integration with ride-hailing services.
- As a core member of the Virgin Mobile UAE launch team, successfully spearheaded the expansion of Virgin Mobile's presence across multiple channels, including IR (In-store Retail), Petrol stations and Home Delivery, in the United Arab Emirates (UAE).
- Designed and implemented comprehensive training modules aimed at empowering SIM distributors to efficiently facilitate home delivery and online activation of SIM cards throughout the UAE.
- Collaborated closely with cross-functional teams, including marketing, sales, product development, and operations, to ensure seamless execution of the distribution strategy and alignment with overall business goals.
- Worked closely with technical teams to ensure smooth data integration, API connectivity, and system compatibility between the SAAS solution and Uber/Careem platforms.
- During the launch phase, achieved a significant monthly activation rate increase from 5,000 to 8,000, effectively penetrating the market through successful engagement within In-store Retail (IR) and home delivery channels.
Redington GulfDubai, United Arab Emirates
Head of Sales
01.2015 - 10.2017
Job overview
- As the Sales Head of the Apple iPhone division, my primary Key Performance Indicator (KPI) was to successfully implement Apple guidelines across all sales channels, ensuring adherence to marketing strategies aligned with Apple's guidelines. Simultaneously, responsible for achieving revenue targets and ensuring the profitability of the division
- As a direct leader, assumed responsibility for driving sales revenue, enhancing visibility, and managing a team of 10 distribution salesmen. The primary goal was to achieve annual channel profitability and ensure sustained growth.
- Successfully achieved complete end-to-end channel management in accordance with Apple's guidelines for the distribution of Apple iPhones across In-store Retail (IR) in the UAE.
- Established complete control over the sell-through and sellout of iPhone devices across the UAE channel, leading to enhanced customer buying experiences.
- Ensure distribution across 1200 retail stores in UAE, designing and implementing channel sellout policy, after salewarranty implementation and ensure channel hygiene as per Apple guidelines.
Axiom TelecomDubai, United Arab Emirates
Regional Key Accounts Manager
11.2005 - 12.2014
Job overview
- Held leadership position as the Business Head, responsible for overseeing the mobile phone business across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA).
- Leading mobile phone & e-voucher distribution operations in Saudi Arabia and the UAE, increased brand market share across essential retail channels. This involved implementing effective device prepositioning strategies, optimizing pricing, enhancing brand positioning, and ensuring exceptional customer experiences.
- Achieved a seamless transition from physical cards to e-vouchers by successfully implementing du Airtime PIN integration across key Account POS systems. This strategic move resulted in significant cost savings, including reduced logistics expenses, elimination of card storage costs, and optimized distribution expenses.
- Initiated the Key Accounts distribution segment at Axiom in UAE and KSA, building the entire framework from the ground up. Led a team of 25 sales professionals, providing direct oversight and guidance. Successfully expanded coverage to 1,400 stores and achieved impressive sales revenue of AED 210 million within a span of three years.
Transmed P&G Dubai, United Arab Emirates
Sales Executive
01.2001 - 10.2006
Job overview
- As a Sales Executive, held the responsibility of achieving area sales targets, driving trade marketing objectives, and nurturing customer relationships within chain stores and grocery outlets.
- Consistently exceeded monthly targets by executing high-level trade marketing activities and implementing effective incentive plans.
- Recognized as the Salesman of the Month for exceptional performance and consistently delivering outstanding results. Successfully implemented trade marketing initiatives and drove impactful promotional campaigns on a regular basis.
Education
American college of DubaiDubai
Master of Business Administration from Marketing
09/2006 - 09/2008
University overview
- Degrees attested by USA & U.A.E.
GEMBA - Toyota Production System (TPS)Dubai & Tokyo
Lean Management & Quality control. from Strategic Business Management
University overview
- Develop and implement the Lean Management System across the organization.
- Lead lean projects and initiatives, ensuring their successful execution within defined timelines and budgets.
- Provide training and guidance to employees at all levels on lean methodologies, tools, and techniques.
- Conduct regular audits and assessments to evaluate the effectiveness of lean practices and identify areas for improvement.
- Foster a collaborative and engaging work environment, promoting employee involvement and empowerment in lean initiatives.
Skills
- Regional Experience- Extensive regional experience across the GCC , Africa, and Iraq markets, with a deep understanding of the unique dynamics, cultural nuances, and business practices within each region
- Consumer electronics experience - Extensive experience in the consumer electronics industry, including channel development, sales, and marketing
- Customer Base & relations - Strong relationship across all countries all channels, including B2B, B2C, distributors, retailers, operators, and e-commerce platforms
- Operator Device Business : Proficient in managing and expanding the operator device business, including strategic partnerships, contract negotiations, and driving revenue growth
- SKD Factory Demonstrated proficiency in building a Semi Knock Down (SKD) factory from the ground up, establishing an efficient production process Skilled in designing and implementing the layout, infrastructure, and assembly lines for SKD operations
- Business Devolopment - Proven track record of driving revenue growth, optimizing costs, and achieving financial targets through strategic planning, resource allocation, and performance management Adept at providing leadership and effectively managing end-to-end business operations across all departments, including channel marketing, sales, operations, and finance, with full Profit and Loss (P&L) responsibility
- Channel Marketing: Skilled in developing and executing channel-specific marketing strategies to drive brand awareness, product adoption, and sales growth
- Sales Team Management: Strong leadership abilities in managing and motivating sales teams, setting performance targets, and fostering a high-performance culture
Languages
English
Advanced
Arabic
Upper intermediate
Hindi
Upper intermediate
pushto
Upper intermediate
Timeline
Regional Sales Manager
TCL Communications
12.2017 - Current
Senior Distribution Channel Manager
Virgin Mobile UAE
03.2016 - 11.2017
Head of Sales
Redington Gulf
01.2015 - 10.2017
Regional Key Accounts Manager
Axiom Telecom
11.2005 - 12.2014
Sales Executive
Transmed P&G
01.2001 - 10.2006
American college of Dubai
Master of Business Administration from Marketing
09/2006 - 09/2008
GEMBA - Toyota Production System (TPS)
Lean Management & Quality control. from Strategic Business Management
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