Waria Noshad
Dubai,UAE
Summary
Strategic Enterprise Technology Sales Leader with 10+ years of experience driving revenue growth, digital transformation initiatives, and cloud adoption across industries.
Proven expertise in SaaS, ERP, Cloud Solutions, Enterprise Applications, and Digital Transformation Programs. Strong track record in managing strategic alliances, leading C-level engagements, closing complex multi-stakeholder deals, and delivering high-value enterprise software solutions.
Experienced in positioning cloud and enterprise solutions aligned with global technology leaders such as Oracle Cloud, Microsoft Dynamics, Salesforce CRM, and SAP Solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Principle Account Manager - Oracle Enterprise Sale
Speridian Technologies
Dubai, UAE
2026.01 - Current
- Lead enterprise sales for Oracle Fusion Cloud Applications, including ERP, HCM, SCM, CX, and EPM solutions across mid-market and large enterprises.
- Drive full-cycle SaaS sales: opportunity qualification, discovery workshops, solution mapping, proposal development, executive presentations, commercial negotiation, and deal closure.
- Position Oracle Cloud ERP and Digital Transformation solutions to C-level stakeholders (CIO, CFO, CHRO, COO).
- Build and manage a strong enterprise pipeline through strategic account planning and territory development.
- Collaborate with pre-sales, solution architects, and delivery teams to design scalable cloud transformation roadmaps.
- Lead RFP/RFI responses, pricing strategies, and competitive positioning against competition.
- Develop and maintain strategic alliance relationship with Oracle sales and channel teams to co-sell and expand market penetration.
- Consistently drive revenue growth, forecast accuracy, and customer acquisition across target industries.
- Execute consultative, value-based selling methodology focused on ROI, TCO reduction, and operational efficiency.
Senior Account Manager - SAP Enterprise Solutions
WMS Middle East
Dubai, UAE
2023.07 - 2025.12
- Lead enterprise sales strategy for SAP Cloud and On-Premise solutions including S/4HANA, RISE with SAP, GROW with SAP, SAP Ariba, SAP SuccessFactors, and SAP CX.
- Drive full sales lifecycle: lead generation, discovery workshops, solution positioning, proposal development, contract negotiation, and deal closure.
- Engage CIOs, CFOs, and Digital Transformation Leaders to align ERP roadmaps with business objectives.
- Manage strategic principal relationship with SAP, ensuring joint pipeline development and GTM alignment.
- Consistently exceed revenue targets through structured pipeline management and forecast accuracy.
- Collaborate with pre-sales and technical architects to design scalable enterprise solutions.
Managing Consultant - SAP Sales
Abacus Consulting
Karachi, Pakistan
2021.03 - 2023.06
- Developed strategic sales plans to accelerate adoption of SAP enterprise applications.
- Conducted digital maturity assessments and positioned SAP solutions aligned with business transformation initiatives.
- Managed key enterprise accounts.
- Led RFP responses, pricing strategy, and commercial negotiations.
- Strengthened principal alliances to expand regional market footprint.
- Applied consultative selling methodologies to increase win rates and shorten sales cycles.
Vice President – SAP Sales
WEMYT
Karachi, Pakistan
2019.01 - 2020.11
- Directed territory sales operations and enterprise account strategy.
- Positioned SAP ERP and cloud solutions for mid-market and large enterprises.
- Built executive-level relationships and expanded customer base through strategic engagement.
- Led proposal management, pipeline forecasting, and sales performance tracking.
- Represented organization at industry forums to enhance brand positioning.
Financial Advisor
Investment Capital
Kiev, Ukraine
2017.07 - 2018.12
- Developed tailored financial solutions to meet individual needs.
- Advised on wealth management strategies for long-term growth.
- Performed regular audits of client accounts ensuring accuracy and transparency.
- Enhanced client relations by providing expert financial advice.
SAP Education Manager
WEMYT
Karachi, Pakistan
2015.01 - 2017.06
- Drove SAP certification programs and enterprise workforce enablement.
- Supported adoption of SAP ecosystem through customer training and knowledge transfer.
- Promoted SAP digital skills transformation initiatives.
Education
Master of Science - International Business
Donetsk National University
UkraineMaster of Business Administration - Marketing
Hamdard University
PakistanBachelor of Business Administration - Marketing and Supply Chain
Hamdard University
PakistanSkills
- Assertive leadership
- Target achievement
- Communication proficiency
- Client relationship building
- Crisis handling
Certification
- SAP Certified Application Associate – SAP S/4HANA Sourcing & Procurement
- SAP Certified Application Associate – Extended Warehouse Management (EWM)
- SAP Partner Digital & Social Selling Expert
- SAP SuccessFactors HCM Suite Foundation
References
References available upon request.
Languages
English
Fluent
Urdu
Native
Arabic
Beginner
CORE COMPETENCIES
- Enterprise Software Sales
- Cloud Solutions (SaaS / PaaS / IaaS)
- Digital Transformation Strategy
- ERP & CRM Solutions
- SAP S/4HANA & RISE with SAP
- Oracle Cloud Applications
- Microsoft Business Applications
- Salesforce CRM Ecosystem
- Territory & Pipeline Management
- Account-Based Selling (ABS)
- C-Level Engagement & Stakeholder Management
- Strategic Partnerships & Alliances
- RFP/RFI Management
- Contract Negotiation
- Revenue Growth & Forecasting
- Go-to-Market Strategy
- Solution Selling & Consultative Sales
- Enterprise Architecture Alignment
Timeline
Principle Account Manager - Oracle Enterprise Sale
Speridian Technologies
2026.01 - Current
Senior Account Manager - SAP Enterprise Solutions
WMS Middle East
2023.07 - 2025.12
Managing Consultant - SAP Sales
Abacus Consulting
2021.03 - 2023.06
Vice President – SAP Sales
WEMYT
2019.01 - 2020.11
Financial Advisor
Investment Capital
2017.07 - 2018.12
SAP Education Manager
WEMYT
2015.01 - 2017.06
Master of Science - International Business
Donetsk National University
Master of Business Administration - Marketing
Hamdard University
Bachelor of Business Administration - Marketing and Supply Chain
Hamdard University