WASIF SHAIKH
Dubai
Summary
Results-driven marketing executive specializing in social media management, performance marketing, and multi-brand strategy across GCC and North Africa. Achieved over 400 monthly leads and optimized conversion rates through data-driven strategies. Proven ability to drive brand growth and enhance market presence.
Overview
5
5
years of professional experience
Work History
Marketing Executive / Social Media Manager
Thallium Consulting & PSG Academy UAE
Dubai
09.2025 - Current
- Managed social media and digital strategy across UAE, KSA, Bahrain, Oman, Jordan, and Morocco
- Generated 400+ monthly leads via Meta Ads with ~20% conversion rate
- Planned annual content calendars and executed marketing strategies
- Coordinated campaigns with influencers and freelancers, amplifying brand reach
- Developed weekly reports analysing lead quality, enhancing sales performance
- Scripted and directed video content aligned with brand guidelines
- Managed merchandise and supported event execution, ensuring seamless delivery
Real Estate Consultant
Luxury Homes Real Estate
Dubai
05.2025 - 09.2025
- Established relationships with high-net-worth clients, delivering tailored investment solutions
- Performed market analysis to pinpoint investment opportunities and inform client strategies
- Negotiated contracts, overseeing end-to-end sales transactions to ensure client satisfaction
Sales & Marketing Executive
Fanatic Media
Dubai
09.2024 - 04.2025
- Generated new business and exceeded sales targets
- Led influencer marketing initiatives to engage target audiences
- Executed 360 marketing campaigns that enhanced brand visibility
- Conducted market research and client engagement
Marketing Intern
Network International
Dubai
07.2022 - 08.2022
- Assisted in developing marketing strategies to increase brand awareness amongst target audience.
- Analysed data from marketing campaigns to identify trends and areas for improvement.
- Conducted research and generated reports to inform marketing campaign strategies
- Supported staff to facilitate smooth planning, communication and marketing of events and campaigns.
- Compiled and organised project documentation to enhance team collaboration
Marketing Administrator
Al Ghais Contracting
Dubai
05.2021 - 09.2021
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Assisted customers while supporting marketing initiatives to improve engagement
- Managed documentation and reporting to enhance cross-team coordination
Education
BBA - International Business Management
Heriot-Watt University
Dubai, UAE06-2024
High School Diploma -
Dubai Scholars Private School
Dubai, UAE06-2020
Skills
- Social media management
- Digital marketing
- Content creation
- Influencer marketing
- Lead generation
- Market analysis
- Client management
- Canva design skills
- Microsoft Office proficiency
Languages
English
Hindi
Arabic
Websites, Portfolios and Profiles
linkedin.com/in/wasif-shaikh24/
Timeline
Marketing Executive / Social Media Manager
Thallium Consulting & PSG Academy UAE
09.2025 - Current
Real Estate Consultant
Luxury Homes Real Estate
05.2025 - 09.2025
Sales & Marketing Executive
Fanatic Media
09.2024 - 04.2025
Marketing Intern
Network International
07.2022 - 08.2022
Marketing Administrator
Al Ghais Contracting
05.2021 - 09.2021
BBA - International Business Management
Heriot-Watt University
High School Diploma -
Dubai Scholars Private School