Wessam Imad

• Responsible for setting digital strategy for the group company, guiding overarching digital initiatives and ensuring alignment with business objectives.
• Oversaw subsidiaries' digital work, providing guidance and support to enhance their online presence and drive business growth.
• Spearheaded influencer marketing initiatives, strategically partnering with key influencers to amplify brand presence and engagement.
• Orchestrated media buying campaigns across various digital platforms, optimizing budget allocation to maximize ROI.
• Successfully led launch of new brand identity on social media, driving awareness and fostering brand loyalty among target audience.
• Directed a team of digital marketing professionals, providing mentorship and guidance to ensure cohesive execution of digital strategies.
• Analyzed performance metrics and consumer insights to refine digital strategies and enhance campaign effectiveness.
• Collaborated cross-functionally with creative and branding teams to ensure alignment of digital initiatives with overall brand objectives.
• Stayed abreast of industry trends and emerging technologies, implementing innovative approaches to enhance digital presence and competitiveness.

E-COMMERCE:

• Develops Bioderma's e-commerce sales strategy and oversees the tactical execution for all channels, including e-retailers as well as Bioderma e-commerce.

• Serves as an expert on key retailer e-commerce capabilities and works collaboratively with e-commerce specialists to ensure the online availability of products through proper forecasting and partnership agreement fulfillment.

• Establishes an e-commerce toolkit and center of excellence to develop and communicate e-commerce merchandising, assortment, pricing, digital shelf guidelines, digital content, and advertising.

• Plans and oversees traffic and conversion strategies, then measures the efficacy of digital marketing investments in paid search, display media, and other investments with retailer partners as well as Bioderma e-commerce.

• Is responsible for analytics to identify best opportunities for growth, compiles, and communicates key learnings.

• Creates, tracks, and reports KPIs that measure success of the e-commerce business.

Digital Communication Strategy:

• Lead successful growth strategies and platforms across the digital ecosystem, exceeding targets and delivering ROI with effective budget management for B2C and B2B.

• Develop and implement GCC strategy for digital touchpoints, including social media and website, as well as activations for different product ranges.

• Uphold the brand's medical cosmetics DNA, employing an educational approach to enrich fans' lives.

• Position Bioderma ME as a pioneer in digital innovation by creating engaging content strategies with current trends like animated videos, GIFs, and Canvas.

• Collaborate with agency partners to establish the brand's online image, including content, tone of voice, and creative assets.

• Manage activities across digital paid, earned, and owned media channels, optimizing online investments for optimal ROI. • Establish and execute clear plan for SEO/SEA to achieve forecasted KPIs.

• Ensure outstanding performance on key annual campaigns.

• Support Marketing Manager in defining, developing and implementing marketing and communications policy with regards to consumers involving, in particular actions within realm of Direct Marketing, CRM, Digital Media and Press Relations.

• Reporting and working closely with General Manager to manage and support business development, marketing and PR across GCC region
• Develop and implement marketing plans
• Liaison with media and publishers
• Work with in-house designer to produce materials of visual impact and within brand guidelines
• Communicate to rest of marketing team about new innovations and how can be used to leverage marketing efforts
• Seminar, Training, meeting, events, organization and execution
• Establish, maintain and monitor all promoter contacts databases including electronic and hard files
• Review, revise, update, and establish, if needed: policies and procedures, fees, and contracts
• Prepare Budget for recurring expenses
• Branding & social media (five Facebook Pages)
• Responsible for developing and setting up initial PR strategy.

• Assist shop manager in achieving sales target of shop, manage staff and maintain customer relationship management
• Provision of highest standards of customer service
• Replenishes and re-merchandises stocks
• Tickets, arranges and displays merchandise
• Selects and helps customers in choosing their outfits
• Watches for and recognizes security risks and thefts
• Maintains knowledge of current sales and promotions, policies
• Merchandising latest collection
• Keep eye on competitor brands and update HQ regularly.