Summary
Overview
Work History
Education
Skills
Languages
Volunteering Assignments
REFERENCES
Work Availability
Interests
Timeline
26
Wiem Sayadia

Wiem Sayadia

Creative Services Project Lead
Dubai

Summary

An innovative leader with smart risk-taking, a creative mind, and a passion for learning, communication, and technology. A hybrid talent with more than 18 years of experience and a strong background in the digital communication and advertising industry at global agencies (DDB, Tribal DDB, & MCN).

Proficient in project management software, data analysis, research, and content management systems and have experience leading cross-functional teams to achieve project goals. Skilled in team development: lead, mentor, and motivate fresh graduates and junior consultants; promote innovative ideas; and develop and implement consulting best practices and processes.

Proven track record of meeting deadlines, exceeding client expectations, and earning rewarding digital campaigns with potential clients such as DAMAC, BBK Bank, Viceroy Hotel Abu Dhabi, PFIZER ILLUMA, Emirates Airlines (“Hello Tomorrow” Campaign), Emirates Sky Cargo, Hershey’s, Johnson Baby, Johnson Adult, Clear & Clear, Neutrogena, Listerine, Durex, Persil, ENBD Bank, Lipton, and much more.

I am proud to be a strong supporter of global & local foundations dedicated to child development and women's empowerment, the promotion, protection, and achievement of children and human rights, the promotion, protection, and enlightenment of children &human rights, and the education and enlightenment of sustainability concepts.

Overview

21
21
years of professional experience

Work History

CREATIVE SERVICES PROJECT LEAD

FREELANCE
06.2022 - Current


RECENT PROJECTS Ministry of health, Dubai/ Abu Dhabi Culture & Tourism/ Ajman Chamber, TEC/ Dubai Academy, Abu Dhabi Media Office/ Ministry of Tolerance/

Arab Health /BBK BANK / Expo Dubai /

Ministry of Education / Abu Dhabi Debate Space


Project Lead: Manage project teams and ensure the delivery of the artwork and major strategic consulting engagements using Slack channels and Basecamp for communication among 25 team members, reducing email volume by 34% and improving productivity. Enhance budget management: planning and estimation, efficient resource allocation, and continuous management throughout the project life cycle.

Head of Content I Creative Director (Copy) I Strategist I Content I Scriptwriter: Developed creative briefs in Google Workplace, ensuring clear alignment of objectives and deliverables, and planned the content using a CMS.

PR & Media Relations

  • Write and share press release with regional/local media
  • Enhance brand visibility through partnerships, sponsorships, and participation in summits,events, and conferences.
  • Strengthen the presence of the brand: social media activations, influencer ’outreach program, etc.

Strategy Director: Research, Data Analysis & Digital Consultancy

  • Develop market intellectual property and powerful, actionable strategic recommendations based on a profound understanding of the Client's markets/industry.

Business Development: Proactively develop/nurture client relationships, conduct detailed business needs analysis, and demonstrate expert industry knowledge.

Senior Creative Copywriter

DAMAC PROPERTIES
10.2021 - 04.2022
  • Creating and developing engaging copy for various forms of advertising, such as print, digital, and social media
  • Collaborating with the creative team to brainstorm ideas and create compelling content strategies
  • Overseeing the quality of content being produced, ensuring it aligns with brand guidelines and marketing objectives
  • Proofreading and editing copy to ensure high-quality and error-free output
  • Researching and understanding the target audience and market trends to write copy that appeals directly to them
  • Developing copy for emails, landing pages, and other marketing communication materials
  • Meeting tight deadlines and managing multiple projects simultaneously
  • Generated increased website traffic through SEO-optimized copywriting strategies.

Head Strategic Initiatives and Innovation

7awi – MEDIA GROUP-The Wizards of Arabic Content
04.2020 - 07.2021

Identify new opportunities, develop strategic plans, and work closely with executive leadership to drive growth.

Increase operational efficiency and foster a culture of innovation within the organization.

Digital Key Project Leader & Content Strategist

UN WOMEN
01.2017 - 04.2019
  • Developing detailed designs, and plans, monitoring progress, and writing reports.
  • Liaising with 16 team members from different countries to meet the deadlines.
  • Used research and data analysis tools, content management systems, and project management software.
  • Achieved project success by efficiently allocating resources and managing schedules.
  • Managed team meetings and discussed the project's goals and objectives.
  • Planned out and executed a total of 10 projects in 2017.

Acting as Group Account Director I Content Creation I Strategist I Social Media Lead

TRIBAL DDB Worldwide Communications Group & MCN
12.2011 - 12.2016
  • Client Vision: Develop the strategic vision and plan for the client that delivers their business objectives, which is proactively shared with 25 team members and cascaded through their plans and objectives
  • Managing budgets: delivery of cost-to-revenue ratio and agreed financial targets for the operating unit
  • Research and analyze data to deliver a creative content strategy and campaigns for brands
  • Train & manage interns and fresh graduates
  • Builds strong relationships and delivers to account responsibilities sufficiently to retain clients and maintain existing business while working to agreed budgets and course corrections where required
  • Ensures all deliverables meet client needs and generate strong insight and impact for clients business
  • Develops and implements new business strategy with the General Manager

Communications Director

EMF: Economic Media Forum
  • Develop and implement a comprehensive communications strategy that aligns with the Forum’s overall mission and goals
  • Manage public relations, including media relations, press releases, and other external communications
  • Create and maintain relationships with key stakeholders, including the media, government officials, and other organizations
  • Monitor and analyze media coverage to ensure accuracy and consistency of messaging
  • Write and edit copy for press releases, and other communications materials
  • Manage the forum’s communications budget

PR & Media Relations Director

Al Nayzak Advertising & Network Services
03.2011 - 10.2011


  • Collaborating with the PR team to plan and execute publicity campaigns.
  • Developing relationships with media organizations and important influencers.
  • Delegating tasks to members of the PR team, and monitoring their progress.
  • Speaking on behalf of the company in interviews and press conferences.
  • Tracking campaign success and media coverage.
  • Ensuring brand consistency in all marketing content.
  • Managing public relations budgets.


Project Leader

Centre Stage Productions (Events Management Company)
06.2008 - 09.2010
  • Conceptualize and plan an event with a dedicated team
  • Select a venue for a client and hire vendors
  • Negotiate costs with clients and vendors
  • Ensure vendors deliver on their services as agreed
  • Scrutinize bills before seeking approval payments
  • Help with logistics: transportation, catering, entertainment, decoration, car park, etc.
  • Ensure strict adherence to budget as agreed with the client
  • Set and deliver service based on the timeline agreed with the client
  • Coordinate all operations on the day of the event
  • Supervise staff and vendors
  • Analyze the success of an event and prepare after-event reports
  • Ensure prompt steps are taken to resolve any issue that may jeopardize the success of an event
  • Determine the number of support staff to work with
  • Take charge of promotional activities for an event
  • Ensure there is a thorough clean up after an event
  • Ensure compliance with health and safety rules

Marketing Assistant

Alshaya Group
11.2006 - 04.2008


  • Create blogger and review list for specific product campaigns using targeted audiences.
  • Participation in development of product, packaging, pricing, advertising, and POS materials
  • Participate in creative status meetings to ensure overall program knowledge, full team communication and partnership and adherence to program timetables
  • Brand budget management, including tracking of and accounting for all estimates and invoices
  • Spearhead development and progress of all approved initiatives through strong partnerships with cross functional teams.

Assistant Claims Supervisor

MAPFRE Assistance (International Insurance Company)
06.2005 - 10.2006
  • Examine claims records and forms to determine whether the patient has medical insurance.
  • Review the provisions of the certificate or policy to determine the patient’s included medical coverage losses.
  • Reject or accept documentation, determine the benefit due, and start the denial or payment process to resolve medical claims.
  • Examine medical treatment records and medical bills to gauge the overall extent of liability.
  • Ensure all claim information remains confidential and all reports translated

Personal Assistant

Dr. Abdejelil Temimi: Temimi Foundation For Scientific Research And Information
01.2004 - 08.2006
  • Listen to speakers in one language and accurately translate their message into another language for the intended audience. This may involve consecutive interpreting, simultaneous interpreting, or whispered interpreting, depending on the setting and requirements.
  • Read and understand written documents, such as contracts, reports, or legal documents, and translate them accurately into the target language while maintaining the original meaning, tone, and style.
  • Review translated documents for errors, inconsistencies, or cultural appropriateness to ensure high-quality translations.
  • Stay updated on industry-specific terminology to ensure accurate interpretation and translation in specialized fields like medicine, law, finance, or technology.
  • Understand and respect cultural differences and adapt your interpretation and translation accordingly to avoid miscommunications or misunderstandings.
  • Facilitate communication between parties by interpreting conversations, discussions, or negotiations during meetings, conferences, or interviews.
  • Collaborate with project managers or clients to coordinate language services, including scheduling interpreters, managing translation projects, and maintaining accurate records.
  • Adhere to strict confidentiality guidelines and ethical standards, maintaining privacy and protecting sensitive information disclosed during interpretation or translation.
  • Stay updated on language trends, cultural nuances, and industry developments to enhance interpretation and translation skills.

Education

High School Diploma -

UNIVERSITY OF SALAMANCA
SPAIN
12.2010

High School Diploma -

CERVANTES INSTITUTE
TUNEZ
10.2005

High School Diploma -

AMIDEASTE
TUNIS
06.2005

Project Management Institute (PMI) -

PROJECT MANAGEMENT CERTIFICATE
LONDON
04.2024

Bachelor Degree- Spanish Language - Didactic of Education & Strategy of Teaching Foreign languages in the Digital Era and using new technology

CARTHAGE UNIVERSITY
TUNIS
02.2016

Skills

  • Strategic Thinker & detail-oriented
  • Project Management using Basecamp, Slack, ZOOM & Google Meets
  • Data Analyst (Meltwater, Radian6, Social Bakers, Nielson, Sprinkler, Salesforce, Wave, Hootsuite, Sprout Social, Later)
  • CAT Tools
  • Artistic vision
  • Adaptability
  • Creative ideas generator
  • Conflict Resolution
  • Effective communication in a multicultural environment
  • Content Management System (CMS)
  • Time Management
  • Creative team leadership
  • Concept Development
  • Content Strategy

Languages

Arabic
French
English
Spanish

Volunteering Assignments

  • World Bank Group, Project Manager
  • United Nations, Research Manager
  • UNDP, Proof-Reader/Translator
  • UNHCR, Translator, Spanish into Arabic
  • UNISDR, Transcriptionist & Translator

REFERENCES

Yasser Gergawi

Program Management and Partnerships

 yasser.algergawi@gmail.com

Jack Upal

VP Marketing & Customer Experience

 jsuppal@gmail.com

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Interests

Copywriting

Write Cartoon scripts

Voice Over

Translation

Timeline

CREATIVE SERVICES PROJECT LEAD

FREELANCE
06.2022 - Current

Senior Creative Copywriter

DAMAC PROPERTIES
10.2021 - 04.2022

Head Strategic Initiatives and Innovation

7awi – MEDIA GROUP-The Wizards of Arabic Content
04.2020 - 07.2021

Digital Key Project Leader & Content Strategist

UN WOMEN
01.2017 - 04.2019

Acting as Group Account Director I Content Creation I Strategist I Social Media Lead

TRIBAL DDB Worldwide Communications Group & MCN
12.2011 - 12.2016

PR & Media Relations Director

Al Nayzak Advertising & Network Services
03.2011 - 10.2011

Project Leader

Centre Stage Productions (Events Management Company)
06.2008 - 09.2010

Marketing Assistant

Alshaya Group
11.2006 - 04.2008

Assistant Claims Supervisor

MAPFRE Assistance (International Insurance Company)
06.2005 - 10.2006

Personal Assistant

Dr. Abdejelil Temimi: Temimi Foundation For Scientific Research And Information
01.2004 - 08.2006

Communications Director

EMF: Economic Media Forum

High School Diploma -

UNIVERSITY OF SALAMANCA

High School Diploma -

CERVANTES INSTITUTE

High School Diploma -

AMIDEASTE

Project Management Institute (PMI) -

PROJECT MANAGEMENT CERTIFICATE

Bachelor Degree- Spanish Language - Didactic of Education & Strategy of Teaching Foreign languages in the Digital Era and using new technology

CARTHAGE UNIVERSITY
Wiem SayadiaCreative Services Project Lead