Wissal Debizet

• Developed, implemented, and managed social media strategies across Instagram, Facebook, LinkedIn, TikTok, and other platforms.
• Created, curated, and scheduled engaging content tailored to each platform to drive audience growth and engagement.
• Monitored social media channels for trends, engagement, and brand mentions; responded promptly to comments, messages, and inquiries.
• Planned and executed paid social media advertising campaigns to maximize reach, engagement, and conversions.
• Analysed performance metrics and produced reports to assess effectiveness and optimize campaign strategies.
• Managed influencer marketing initiatives, collaborating with influencers to promote services and launch new offerings, driving brand awareness and customer engagement.
• Maintained social media calendars to ensure consistent brand presence and aligned activities with broader marketing campaigns.
• Ensured brand consistency in tone, voice, and visual identity across all channels.
• Handled social media crises and negative feedback professionally to protect brand reputation.
• Tracked and reported on key KPIs including reach, engagement, follower growth, and conversions.

• Paid Social Media Campaigns: Plan and execute targeted paid campaigns across platforms such as Facebook, Instagram, and TikTok to drive brand awareness and lead generation.
• Content Creation and Video Production: Develop and produce engaging content, including high-quality videos and ad designs, tailored for various social media platforms to enhance audience engagement and campaign effectiveness.
• SMS and WhatsApp Campaigns: Design and implement SMS campaigns for retargeting and WhatsApp broadcasts to promote offers, fostering direct communication with the audience.
• Influencer Marketing: Identify and build relationships with relevant influencers to align with brand values and target audience. Develop and execute integrated influencer marketing campaigns that resonate with their audiences and showcase the brand.
• Campaign Optimization: Utilize A/B testing, precise targeting, and comprehensive performance analysis to continually optimize campaigns for maximum effectiveness.
• Budget Management: Oversee and allocate marketing budgets effectively to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
• Data Analysis: Analyze campaign data to identify areas for improvement, implementing strategic changes to enhance performance.
• Call Center Coordination: Collaborate with the call center team to improve lead conversion rates and sales performance, ensuring seamless communication between marketing efforts and sales operations.
• Reporting: Prepare detailed reports on campaign and lead performance for stakeholders, providing insights and recommendations for future strategies.

Lead Conversion & Sales

• Managed a database of 1,000 leads per month, successfully converting 72% to scheduled appointments.
• Utilized upselling techniques to promote additional services

Customer Service & Communication

• Provided personalized customer service, addressing queries and concerns.
• Conducted follow-up calls and emails to ensure customer satisfaction.

Teamwork & Collaboration

• Worked closely with the marketing team to refine lead quality and conversion strategies.
• Trained new sales agents, imparting best practices and clinic policies to optimize team performance.

Data Management & Reporting

• Utilized CRM software to track customer interactions, set reminders, and update lead statuses, ensuring timely and effective follow-ups.
• Prepared weekly reports to analyze performance metrics, identify bottlenecks, and suggest areas for improvement.

Content Creation & Marketing Collaboration

• artnered with the marketing team to create targeted social media content based on customer needs and business goals.
• Contributed to content strategy by providing insights into customer preferences and behavior's, which led to improved engagement rates.
• Distributed curated content to clients via WhatsApp to enhance customer relations and support business initiatives

Content Creation & Strategy

• Managed the creation and publication of high-quality, engaging content across various social media platforms such as Facebook, Instagram, and Twitter.
• Developed and executed a content calendar to ensure a consistent posting schedule that aligns with company goals and marketing campaigns

Customer Engagement & Service

• Actively monitored social media channels to respond to customer inquiries, comments, and reviews in a timely manner.
• Used social media platforms as an additional customer service channel, resolving customer issues and directing them to appropriate departments when necessary.

Lead Generation & Customer Outreach

• Collected leads through social media campaigns and activities.
• Conducted follow-up calls to nurture these leads, converting them into customers or forwarding them to the appropriate sales channels

Data Analysis & Reporting

• Tracked key performance indicators (KPIs) such as likes, shares, and engagement rates to measure the effectiveness of social media strategies.
• Created monthly performance reports to assess the ROI of social media campaigns and inform future strategies.