Woo Yeon Nam

Appointed to lead regional and global marketing strategies for SK Ecoplant’s diversified portfolio in infrastructure, energy transition, green hydrogen, AI integration, and data center development. Played a key role in positioning the company as a future-focused leader in smart and sustainable technologies across the Middle East and international markets.

• Developed and executed strategic marketing and business development plans targeting high-growth sectors such as renewable energy, large infrastructure, and hyperscale data centers.
• Led market research, competitive analysis, and client engagement strategies to identify opportunities in UAE, GCC, and global markets(Europe, Asia, etc).
• Built and managed strategic partnerships with governments, private sector players, technology firms, and investment entities to support large-scale project bids and JV opportunities.
• Oversaw the development of branding, digital presence, content strategy, and executive communications to align with SK Ecoplant’s global ESG and innovation goals.
• Collaborated with executive leadership, engineering, and finance teams to support proposal development, investor pitches, feasibility studies, and market entry strategies.
• Promoted SK Ecoplant’s expertise in green hydrogen production, energy storage, smart infrastructure, and AI-driven operational technologies at major industry forums and exhibitions.
• Played a key role in pipeline development for data center infrastructure and carbon-neutral energy solutions in line with regional sustainability targets.

Achievements:

• Secured over $2 billion in project pipeline value through strategic marketing initiatives and stakeholder engagement across the UAE and MENA region.
• Led the successful market positioning of SK Ecoplant in the green hydrogen sector, resulting in shortlisted partnerships for pilot projects in the UAE and Saudi Arabia.
• Drove brand visibility and investor interest through participation in global events such as ADIPEC, COP28, and GITEX, enhancing the company’s sustainability and innovation profile.
• Initiated and supported entry into the AI-powered data center development sector, forming alliances with global technology and cloud infrastructure providers.

• Directed complex infrastructure projects such as expressways, railways, tunnels, water treatment facilities, and urban development initiatives.
• Held full accountability for project planning, budgeting, execution, risk management, and stakeholder coordination across multiple high-value contracts.
• Led cross-functional teams of project managers, civil engineers, designers, procurement professionals, and subcontractors to deliver projects on time and within budget.
• Acted as primary liaison with government bodies, regulatory agencies, and major clients, ensuring effective communication, compliance, and client satisfaction.
• Oversaw preparation of tenders, technical proposals, financial models, and contract negotiations to win and execute infrastructure projects.
• Developed and implemented company-wide project management frameworks, improving operational consistency and delivery standards.
• Championed innovation and sustainability initiatives, including adoption of smart infrastructure technologies and green construction practices.

Achievements:

• Successfully led delivery of multiple national infrastructure projects exceeding a combined value of $50 billion, including major highway and railway expansions.
• Improved project efficiency by 25% through the implementation of lean construction principles and digital project management tools.
• Played a key role in SK Ecoplant’s transformation toward eco-friendly and smart infrastructure solutions, aligning with national sustainability goals.
• Maintained a strong safety and compliance record, with minimal incidents across multiple project sites under high regulatory scrutiny.
• Developed and mentored over 100 engineering and management professionals, building strong internal capabilities and leadership pipelines.
• Strengthened SK Ecoplant’s market position by securing long-term government contracts and expanding into international infrastructure markets.

• Directed branch operations with full P&L responsibility, overseeing commercial, technical, and administrative functions within the construction sector.
• Managed end-to-end project execution for large-scale infrastructure and commercial building projects, ensuring timely delivery within budget and quality standards.
• Supervised cross-functional teams including engineering, procurement, site management, and subcontractors to ensure project alignment and compliance with safety regulations.
• Liaised with government agencies, local authorities, and clients to secure permits, approvals, and resolve operational challenges.
• Developed and executed strategic business plans to expand the company’s regional footprint and increase market share.
• Prepared and presented detailed project proposals, tenders, and progress reports to senior management and stakeholders.
• Implemented effective cost control, risk management, and quality assurance systems.