Yahya Shehada
Dubai
Summary
Experienced Social Media Manager known for remarkable success in digital marketing, including content creation. Award-winning professional who consistently exceeds goals, sets industry standards, and drives substantial brand growth and engagement through effective strategies and content.
Overview
11
11
years of professional experience
Work History
Social Media Manager
Viory Video
Abu Dhabi, United Arab Emirates
12.2023 - Current
- Content Creation: Edit news videos and create photo sliders to present events visually and engagingly.
- Contextual Writing: Write detailed contextual descriptions about events featured in videos or sliders.
- Caption Crafting: Draft accurate and engaging captions summarising news from diverse perspectives.
- Social Media Management: Oversee social media pages, including scheduling and posting content strategically.
- Global News Monitoring: Source and verify news stories from around the world to develop relevant content.
- Production Oversight: Ensure video and photo content meets quality standards and aligns with editorial goals.
- Audience Engagement: Tailor content to suit audience preferences on various social media platforms.
- Multitasking: Balance roles as a producer, editor, and manager to deliver timely and impactful news coverage.
Social Media Manager & Content Creator
Al Dafrah TV
Dubai, United Arab Emirates
04.2022 - 12.2023
- Produced viral social media videos, amassing millions of views across major platforms, demonstrating the ability to engage and captivate a wide online audience
- Strategically curated channel content, employing creative approaches that resulted in unprecedented views and accelerated fan growth
- Successfully generated substantial revenue from Social Media Platforms, achieving an impressive 51% increase in the first year
- Achieved remarkable fan base growth, exceeding 100% on social media accounts, highlighting the effectiveness of audience engagement strategies
- Formulated and executed consistent, brand-aligned social media content strategies, ensuring messaging coherence and enhancing brand identity
- Supervised the end-to-end content creation process, maintaining a consistent and compelling online presence while elevating customer engagement
- Leveraged sophisticated analytical tools to assess and optimize the company's social media performance, enhancing audience engagement and online visibility
- Generated comprehensive weekly and monthly reports, providing in-depth insights into the outcomes of social media marketing efforts, including key metrics, to drive data-driven decision-making
- Delivered valuable insights and recommendations for refining the social media marketing strategy, contributing to continuous improvement
- Stayed updated with the latest social media best practices and emerging trends, ensuring the company's position at the forefront of the industry
- Proficiently executed and launched paid media campaigns, meticulously following platform best practices and guidelines to maximize the brand's reach and impact in a competitive digital landscape
MEA Social Media Manager
HONOR
Dubai, United Arab Emirates
04.2019 - 03.2022
- Successfully spearheaded HONOR Products' Social Media & Digital campaigns from 2019 to 2022
- Utilized analytical tools to evaluate and optimize the company's social media performance and engagement
- Strategically planned and executed end-to-end social media campaigns, ensuring their seamless implementation
- Established and monitored guidelines for Social Media & Digital campaigns in the MEA region, guaranteeing their effectiveness
- Crafted HONOR's social media content, including videos, artworks, slogans, and campaign strategies, in alignment with brand image and guidelines
- Cultivated a prestigious and luxurious brand image within the social media landscape, reshaping the brand's perception
- Conducted weekly meetings with HONOR's international team to adapt and propose innovative ideas for social media campaigns
- Expertly executed and launched paid media campaigns, adhering to platform best practices and guidelines
- Managed the selection of social media influencers and actively contributed to creative content ideas and influencer choices
- Established and nurtured the ME fans forum, consistently delivering high-quality weekly content
- Additionally, recruited and trained moderators from the fan base
- Collaborated closely with the in-house team to create compelling content aligned with campaign objectives and brand identity
- Worked collaboratively with the HQ team to adapt and localize global content, tailoring it to suit the unique characteristics of each region
Social Media Manager
Al Dafrah TV
05.2014 - 04.2019
- Pioneered the creation of Al Dafrah TV Social Media Channels, introducing them to the digital landscape
- Formulated comprehensive brand guidelines and social media strategy to align with the brand's identity and objectives
- Developed impactful digital marketing strategies, focusing on enhancing brand awareness and fostering fan growth
- Managed content creation and content management solutions to maintain a dynamic and engaging online presence
- Collaborated with influencers from the GCC region to enhance the channel's content and expand its reach
- Assisted the programs department in devising trendy segments and seamlessly incorporated them into daily shows
- Expertly edited and published all channel shows and programs on the TV's social platforms, ensuring consistent and timely content delivery
- Successfully established and cultivated a new revenue stream for the TV through social media platforms, harnessing their monetization potential
Education
BACHELOR DEGREE - COMMUNICATION - JOURNALISM
University Of Sharjah
01.2013
Skills
- Social Media Campaigns
- Script Writing
- Data Interpretation
- Influencer Marketing
- Paid Ads
- Community Management
- Platform Expertise
- News Writing
- Video editing
References
- Amna Al Dhaheri, Al Dafrah TV, +971507532321
- Hassan Al Ibrahim, GWR Arabia, +971529087061
- Hadi Muhanna, Honor Mobiles, +971564602624
Personal Information
Title: Social Media Manager & Content Creator
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Social Media Manager
Viory Video
12.2023 - Current
Social Media Manager & Content Creator
Al Dafrah TV
04.2022 - 12.2023
MEA Social Media Manager
HONOR
04.2019 - 03.2022
Social Media Manager
Al Dafrah TV
05.2014 - 04.2019
BACHELOR DEGREE - COMMUNICATION - JOURNALISM
University Of Sharjah
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