Hi, I’m
YAMEN MUSTAFA
Dubai
Summary
Innovative Marketing leader with 2+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
years of professional experience
Work History
Neptune.IO
Marketing Research Manager
03.2022 - Current
Job overview
- Wrote and distributed press releases to increase brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Optimized email campaigns to increase open and click-through rates.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored local personnel on best practices and protocols to maximize productivity.
The Cryptonians
Owner
02.2022 - Current
Job overview
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Evaluated suppliers to maintain cost controls and improve operations.
- Prepared annual budgets with controls to prevent overages.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
Hardman’s Electronics
Sales Manager
06.2017 - 03.2020
Job overview
- Communicated product quality and market comparisons by creating sales presentations.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Magnolia
Construction Worker
05.2015 - 07.2016
Job overview
- Worked with contractors and other tradespeople to meet project specifications and deadlines.
- Conducted daily site inspections to identify potential safety hazards.
- Dug trenches and set up forms to specified requirements for concrete pours.
- Utilized hammers, saws, squares, levels, and fastening devices to complete projects.
- Demonstrated safe and proper operation of equipment and tools to prevent harm to team members.
- Gathered waste and trash from job sites for placement in refuse containers to keep job sites clean and organized.
- Installed drywall, flooring and other interior finishes to create finished and functional living and work spaces.
- Measured dimensions of finished pieces for conformance to specifications.
- Followed blueprints and diagrams to complete projects according to specifications.
Education
AlgonquinOttawa
M.D. from Business Marketing
04.2022
Skills
- Calm and Professional Under Pressure
- Multitasking and Prioritization
- Efficient and Detail-Oriented
- [English,Arabic] Fluency
- Creative Problem Solving
- Upselling Products and Services
- [94] wpm Typing Speed
- Advertising Strategy
- Customer Preferences
- Customer Needs Assessments
- Website Copy
- Verbal and Written Communication
- Customer Service
- Issue and Complaint Resolution
- Understanding Customer Needs
- Building Customer Trust and Loyalty
- Microsoft Office
- Teamwork and Collaboration
- Work Prioritization
- Time Management
Timeline
Marketing Research Manager
Neptune.IO
03.2022 - Current
Owner
The Cryptonians
02.2022 - Current
Sales Manager
Hardman’s Electronics
06.2017 - 03.2020
Construction Worker
Magnolia
05.2015 - 07.2016
Algonquin
M.D. from Business Marketing
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