Yan Khamenka
Dubai,UAE
Summary
I am results-driven business director/team lead with 15 years of expertise in media industry. A finely tuned blend of business acumen and a natural empathic ability enables me to connect with clients on a profound level, professionally and intuitively understanding their needs. My commitment to building trust is evident in clients' willingness to entrust their resources. Always a loyal advocate for the agency, I bring a unique mix of professionalism and a human-centric approach to foster lasting relationships. My insatiable curiosity drives a passion for discovering innovative solutions to tackle present challenges, fostering a commitment to continuous self-education and team's growth. Choosing me is choosing a dedicated leader with a proven track record in driving success
Overview
15
15
years of professional experience
Work history
Project Lead
Farmdirect
Moscow, Russia
2014.01 - 2015.12
- Running startup in the field of marketing research for pharmaceutical companies: P&L planning, finding new clients, preparing and presenting research reports
- Coordinated with external partners and vendors to secure necessary resources, pitched for investments
- Oversaw project timelines and deliverables for successful, timely completion
- Collaborated with stakeholders to gather insights and feedback for continuous improvement
Group Account Director
Dentsu Aegis Network (M-Liner agency)
, Russia
2012.04 - 2015.12
- Building and maintaining relationships at all levels internally and externally, including client executive- level decision makers
- Empathizing and deep understanding clients' business needs to provide strategic and media solutions
- Leading media planning teams
- Client List: JTI, Rehau, Gazprom, Takeda, Lotte etc.
Business Director
OMD OM Group
Moscow, Russia
2016.01 - Current
- Developing, implementing, and executing an overall strategy to grow revenue across my division (separated agency within OMD structure)
- P&L ownership
- Building strong clients relationships to deliver the highest level of service and expertise along with participating in new business projects
- Managing all communications in a timely manner and actively contributing to clients proposals, recommendations and points of view, all media planning, coordinating advertising shoots and crafting diverse creative materials
- Developing and growing talents across Client Service and Media Planning teams (40 employees)
- Performing at advertising and marketing conferences, participating in advertising festivals as jury (both creative and media)
- Client List: Alfa-Bank (TOP-5 advertiser), Yandex (TOP-5), Carlsberg Group (TOP-20), Activision Blizzard, Sportmaster etc.)
- Generated 500% revenue increase over 2020-2023 period
- Planned and managed resources and budget to support and deliver objectives in the face of multiple financial crises in Russia. As a result I've safeguarded teams and increased revenue by persuading clients to boost budgets amidst industry cutbacks (everyone won eventually)
- Designed long-term business strategy to guide leadership decision-making (8+ years with Carlsberg Group and 4+ years with Alfa-Bank and it is still ongoing)
- Consistently retained 100% of business over 8 years and achieved a 70% success rate in pitch wins
- Expanded service offerings beyond media buying and planning to include econometric modeling, business consulting, and creative support
Account Manager
Smart Group Ogilvy
Minsk
2012.01 - 2015.01
- Managing planning and budgeting processes, tracking and forecasting media metrics, media planning (ATL/BTL), managing creative and branding projects
Media Planner
Brand-Made
Minsk, Belarus
2009.01 - 2012.01
- Delivery boy to media planner, Minsk
- Full dive into the profession, starting from the very basics
Education
Bachelor of Laws - LLB - Financial Law
Belorussian State Univercity
Minsk, Belarus 09/2004 - 05/2009
Skills
- High-value project management
- Building strong and longterm client relationships and adeptly identifying business growth opportunities
- Team building and development, with a strong commitment to collaborative teamwork
- Strategic thinking and planning
- Stakeholder liaison
- Business planning
- Contract negotiating
- Cash flow management
Languages
Russian
Native
English
Fluent
Polish
Beginner
Timeline
Business Director
OMD OM Group
2016.01 - Current
Project Lead
Farmdirect
2014.01 - 2015.12
Group Account Director
Dentsu Aegis Network (M-Liner agency)
2012.04 - 2015.12
Account Manager
Smart Group Ogilvy
2012.01 - 2015.01
Media Planner
Brand-Made
2009.01 - 2012.01
Bachelor of Laws - LLB - Financial Law
Belorussian State Univercity
09/2004 - 05/2009