YARA KOBEISSI
Dubai
Summary
Motivated individual in Public
Relations with hands-on experience in account management.
Fast-learner and research-focused, thrives in diverse teams, leveraging
expertise for success. Committed to
delivering exceptional results and brings a
fresh perspective, enthusiasm for
creativity, and passion for effective
communication. Seeking opportunities
with forward-thinking organizations.
Overview
3
3
years of professional experience
Work History
Account Executive
Horizon FCB
01.2023 - Current
- Managed portfolios of clients, serving as primary point of contact and building strong client relationships
- Developed and executed integrated marketing and advertising campaigns for clients across various industries, ensuring alignment with their goals and objectives
- Collaborated closely with clients to understand their business needs, marketing objectives, and target audience, providing strategic recommendations to drive results
- Conducted market research and competitive analysis to identify industry trends and opportunities, incorporating findings into client strategies
- Oversaw project timelines, budgets, and deliverables, ensuring smooth project execution and timely delivery
- Led client meetings and presentations, effectively communicating campaign strategies, performance updates, and recommendations
- Managed production process of marketing materials, ensuring accuracy, quality, and adherence to brand guidelines
- Monitored campaign performance, analyzed data, and generated reports to measure effectiveness of advertising efforts, providing insights for optimization
- Clients: DHL, TotalEnergies, Boeing, Centrum, Dubai South, Dubai Tourism, Nissan.
Consumer Sales Intern
Fonterra Brands Middle East
11.2022 - 01.2023
- Analyzed impact of marketing activities, product discounts, and brand activations that increased revenue by 25%
- Produced monthly sales reports and analysis
- Identified market opportunities and potential risks
- Monitored sales trends across upper gulf markets
- Collaborate with Senior Brand and Market Managers to launch new products across GCC
Project/Strategy Intern
Horizon FCB
08.2021 - 11.2021
- Assisted project manager with various tasks including data collection, analysis, and preparing strategic reports
- Prepared and assisted in project documentation while documenting resource needs and availability
- Measured project performances to suggest areas of improvements
- Identified project scope, risks, constraints, dependencies, assumptions, and deadlines
- Main qualifications were interest in research subject with strong communication skills.
- Clients: Asharq News, Clorox, Dubai Eye, H&M, Emirates NBD
Education
Bachelor In Communication Arts - Public Relations
Lebanese International University LIU
Beirut, Lebanon08.2022
High School Degree - High School
Al Mawakeb School AMSG
Dubai, UAE05.2018
Skills
- Client Relationship Management
- Project Coordination
- Strategic Planning
- Analytical Insights
- Cross-functional Collaboration
Volunteer Experience
- Hoops Academy, Basketball Coach Volunteer, Dubai, UAE, 07/01/21, 08/01/21.
- C-PI, Volunteer, Dubai, UAE, 07/01/18, 08/01/18.
Hobbies and Interests
- Ballet
- Music
- Ice-skating
- Swimming
- Reading
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Account Executive
Horizon FCB
01.2023 - Current
Consumer Sales Intern
Fonterra Brands Middle East
11.2022 - 01.2023
Project/Strategy Intern
Horizon FCB
08.2021 - 11.2021
Bachelor In Communication Arts - Public Relations
Lebanese International University LIU
High School Degree - High School
Al Mawakeb School AMSG
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