Yara Yasser Mohamed Fathy
Dubai,Egypt
Summary
Experienced marketing professional with over 5 years of expertise in digital marketing, social media strategy, and campaign management within the banking sector. Proven track record in driving brand growth, customer engagement, and measurable business results.
Overview
9
9
years of professional experience
18
18
years of post-secondary education
Work history
Property Consultant
MISR ITALIA Development
Customer Experience Agent
Jumia
PRISM LOGISTICS LONDON
Senior Marketing Officer
First Abu Dhabi Bank
01.2022 - 01.2025
- Spearheaded the development and execution of innovative digital marketing strategies to increase brand visibility, customer engagement, and business growth in the competitive financial sector
- Led social media strategy and content creation, improving engagement and driving brand awareness through targeted campaigns, influencer collaborations, and interactive content
- Directed high-impact, multi-channel marketing campaigns, ensuring alignment with business objectives and delivering measurable results in lead generation, customer acquisition, and retention
- Managed paid advertising campaigns (PPC, display, and retargeting) across Google Ads, Facebook Ads, and other platforms, optimizing for cost-effectiveness and ROI
- Utilized customer relationship management (CRM) tools and marketing automation platforms to segment audiences, personalize campaigns, and streamline customer outreach
- Conducted ongoing market research and competitive analysis to identify trends and opportunities for the bank's digital marketing efforts, ensuring strategies were always ahead of industry shifts
- Delivered detailed performance reports and strategic insights to senior leadership, highlighting campaign performance, budget allocation, and future growth opportunities
- Ensured the consistent delivery of the bank's brand messaging and visual identity across all digital platforms and campaigns
Marketing Officer
First Abu Dhabi Bank
01.2020 - 01.2022
- Developed and executed integrated digital marketing strategies across various online channels, ensuring alignment with the bank's marketing goals and objectives
- Managed and grew the bank's social media presence, including content creation, audience engagement, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Planned, executed, and optimized marketing campaigns to promote financial products and services, with a focus on customer acquisition, retention, and engagement
- Designed and implemented email marketing campaigns to target specific customer segments, driving lead generation, conversions, and brand loyalty
- Monitored, analyzed, and reported on key performance metrics (KPIs) for digital campaigns, using tools such as Google Analytics and social media insights to evaluate effectiveness and adjust strategies
- Worked closely with cross-functional teams (e.g., product, design, and sales) to ensure the alignment of marketing efforts with business objectives and customer needs
Human Resources Intern
Bloom Bank
06.2016 - 09.2016
Education
Cairo Manara Language School -
Cairo Manara Language School
Nasr City, Cairo 01.2001 - 01.2015
Faculty of Commerce - Department Of BusinessInformation System. (BIS)
Helwan University
01.2015 - 01.2019
Skills
- Excellent MS Office skills
- Adobe Photoshop
- Expansion of E-commerce and Communities Online
- Digital Marketing
- Development of Virtual Business Models
Hobbies
- Travelling
- Swimming
- Reading
- Writing articles
- Art
Personal Information
- Date of birth: 07/11/96
- Nationality: Egyptian / Greek
Timeline
Senior Marketing Officer
First Abu Dhabi Bank
01.2022 - 01.2025
Marketing Officer
First Abu Dhabi Bank
01.2020 - 01.2022
Human Resources Intern
Bloom Bank
06.2016 - 09.2016
Faculty of Commerce - Department Of BusinessInformation System. (BIS)
Helwan University
01.2015 - 01.2019
Cairo Manara Language School -
Cairo Manara Language School
01.2001 - 01.2015
Property Consultant
MISR ITALIA Development
Customer Experience Agent
Jumia
PRISM LOGISTICS LONDON
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