Summary
Overview
Work history
Education
Skills
Hobbies
Personal Information
Timeline
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Yara Yasser Mohamed Fathy

Yara Yasser Mohamed Fathy

Dubai,Egypt

Summary

Experienced marketing professional with over 5 years of expertise in digital marketing, social media strategy, and campaign management within the banking sector. Proven track record in driving brand growth, customer engagement, and measurable business results.

Overview

9
9
years of professional experience
18
18
years of post-secondary education

Work history

Property Consultant

MISR ITALIA Development

Customer Experience Agent

Jumia

PRISM LOGISTICS LONDON

Senior Marketing Officer

First Abu Dhabi Bank
01.2022 - 01.2025
  • Spearheaded the development and execution of innovative digital marketing strategies to increase brand visibility, customer engagement, and business growth in the competitive financial sector
  • Led social media strategy and content creation, improving engagement and driving brand awareness through targeted campaigns, influencer collaborations, and interactive content
  • Directed high-impact, multi-channel marketing campaigns, ensuring alignment with business objectives and delivering measurable results in lead generation, customer acquisition, and retention
  • Managed paid advertising campaigns (PPC, display, and retargeting) across Google Ads, Facebook Ads, and other platforms, optimizing for cost-effectiveness and ROI
  • Utilized customer relationship management (CRM) tools and marketing automation platforms to segment audiences, personalize campaigns, and streamline customer outreach
  • Conducted ongoing market research and competitive analysis to identify trends and opportunities for the bank's digital marketing efforts, ensuring strategies were always ahead of industry shifts
  • Delivered detailed performance reports and strategic insights to senior leadership, highlighting campaign performance, budget allocation, and future growth opportunities
  • Ensured the consistent delivery of the bank's brand messaging and visual identity across all digital platforms and campaigns

Marketing Officer

First Abu Dhabi Bank
01.2020 - 01.2022
  • Developed and executed integrated digital marketing strategies across various online channels, ensuring alignment with the bank's marketing goals and objectives
  • Managed and grew the bank's social media presence, including content creation, audience engagement, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and Twitter
  • Planned, executed, and optimized marketing campaigns to promote financial products and services, with a focus on customer acquisition, retention, and engagement
  • Designed and implemented email marketing campaigns to target specific customer segments, driving lead generation, conversions, and brand loyalty
  • Monitored, analyzed, and reported on key performance metrics (KPIs) for digital campaigns, using tools such as Google Analytics and social media insights to evaluate effectiveness and adjust strategies
  • Worked closely with cross-functional teams (e.g., product, design, and sales) to ensure the alignment of marketing efforts with business objectives and customer needs

Human Resources Intern

Bloom Bank
06.2016 - 09.2016

Education

Cairo Manara Language School -

Cairo Manara Language School
Nasr City, Cairo
01.2001 - 01.2015

Faculty of Commerce - Department Of BusinessInformation System. (BIS)

Helwan University
01.2015 - 01.2019

Skills

  • Excellent MS Office skills
  • Adobe Photoshop
  • Expansion of E-commerce and Communities Online
  • Digital Marketing
  • Development of Virtual Business Models

Hobbies

  • Travelling
  • Swimming
  • Reading
  • Writing articles
  • Art

Personal Information

  • Date of birth: 07/11/96
  • Nationality: Egyptian / Greek

Timeline

Senior Marketing Officer

First Abu Dhabi Bank
01.2022 - 01.2025

Marketing Officer

First Abu Dhabi Bank
01.2020 - 01.2022

Human Resources Intern

Bloom Bank
06.2016 - 09.2016

Faculty of Commerce - Department Of BusinessInformation System. (BIS)

Helwan University
01.2015 - 01.2019

Cairo Manara Language School -

Cairo Manara Language School
01.2001 - 01.2015

Property Consultant

MISR ITALIA Development

Customer Experience Agent

Jumia

PRISM LOGISTICS LONDON
Yara Yasser Mohamed Fathy