Yasmeen Mohammed Hasan

• Making bi annual buying plans in Spain, aligning inventory with market demand and consumer preferences.
  • Implemented comprehensive branding strategies to increase brand awareness, strengthen market positioning, and grow market share.
  • Managed brand positioning, messaging, and visual identity across all channels to ensure consistency and brand integrity.
  • Collaborated with marketing, sales, and creative teams to execute integrated campaigns, promotional activities, and digital marketing efforts.
  • Oversaw advertising campaigns, digital promotions, and PR initiatives, maximizing reach and ROI.
  • Maintained Profit & Loss statements, ensuring brand profitability and financial health.
  • Monitored retail store operations and KPIs, implementing improvements to optimize sales and customer experience.
  • Participated in recruitment processes to build high-performing teams aligned with brand values.
  • Worked with leasing and real estate teams to identify, negotiate, and open new store locations, supporting brand expansion.
  • Led brand training initiatives to ensure internal teams understood and upheld brand standards.
  • Managed external agencies and vendors to deliver high-quality branding and marketing assets.
  Working with GRIT
  • Always in the principles of I HAVE GOT YOUR BACK

• *Oversee daily operational activities to ensure efficiency, productivity, and quality standards are maintained across departments.
  *Assist in developing and executing brand strategies to enhance brand awareness, positioning, and market share.
  *Coordinate cross-functional teams to streamline processes, improve customer experience, and support business growth initiatives.
  *Monitor and analyze key performance metrics, providing insights to optimize operations and brand performance.
  *Support the planning and execution of marketing campaigns, promotional activities, and product launches.
  *Manage vendor relationships, procurement, and inventory to ensure cost-effective operations.
  *Conduct market research to identify trends, customer needs, and competitive landscape, informing strategic decisions.
  *Collaborate with sales, marketing, and product teams to align operational activities with brand goals

• Managed the operations of leading international brands including Pablosky, Steve Madden, and Le Confort across multiple retail locations.
  *Developed and implemented operational strategies that increased sales, improved customer satisfaction, and enhanced brand visibility.
  *Ensured brand standards and visual merchandising guidelines were consistently maintained across all outlets.
  *Led a team of store managers and staff, providing training, performance evaluations, and motivation to achieve targets.
  *Coordinated with marketing and supply chain teams to execute promotional campaigns and product launches effectively.
  *Monitored sales performance and analyzed market trends to identify growth opportunities and mitigate challenges.
  

*Managed daily store operations to ensure smooth functioning and achievement of sales targets.
*Led and motivated a team of sales associates, providing coaching and training to enhance performance.
*Implemented visual merchandising standards to optimize product display and attract customers.
*Delivered exceptional customer service, resolving complaints and maintaining high satisfaction levels.
*Monitored inventory levels, conducted stock audits, and coordinated with suppliers to ensure product availability.
*Developed and executed sales strategies to meet or exceed monthly and annual targets.
*Ensured compliance with company policies, health and safety regulations, and store procedures.