Summary
Overview
Work History
Education
Skills
Professional Development
Associations And Memberships
Professional Highlights
Accomplishments
Affiliations
Interests
Timeline
Generic

Yasmin Imam

Executive Director
Dubai

Summary

Dynamic and results-driven senior banker with over 23 years of international experience across premier institutions—First Abu Dhabi Bank, Standard Chartered Bank, and Citigroup—spanning Asia and the Middle East. Proven expertise in global transaction banking, fintech integration, treasury advisory, digital product commercialization, and strategic relationship management with clients ranging from multinational corporations and sovereign entities to high growth fintech’s and virtual asset service providers (VASPs). A recognized leader in digital transformation within the financial services industry, I specialize in structuring working capital solutions that enhance liquidity, improve operational efficiency, and support strategic growth. My deep understanding of API-driven banking integrations, stablecoin ecosystems, and regulatory frameworks positions me at the forefront of banking innovation. As a trusted advisor to CFOs and treasurers, I deliver end-to-end solutions across payments, collections, liquidity management, and trade finance—helping clients navigate complex financial environments while expanding the bank’s share of wallet. My leadership has consistently driven top-line revenue, sustainable liability growth, and strategic account acquisition across sectors and geographies.

Overview

31
31
years of professional experience
2001
2001
years of post-secondary education
2
2
Languages

Work History

Executive Director –Head of Global Transaction Banking Sales, NBFI and FinTech’s

First Abu Dhabi Bank
01.2017 - Current
  • Leading a dedicated product program to onboard high-growth segments: Virtual Asset Providers (VASPs), Brokerage Firms, Payment Service Providers (PSPs).
  • Developed a business case to secure budget approval for API integration, enhancing real-time cash/trade capabilities for fintech’s and NBFIs.
  • Structuring innovative solutions for the insurance sector: Receivables Financing, Supply Chain Financing.
  • Capitalizing on new sector licenses (e.g., crypto, fintech, asset managers) in ADGM/DIFC through early engagement and tailored solutions.
  • Led FAB’s go-to-market strategy for Non-Banking Financial Institutions (NBFIs), FinTechs, Virtual Asset Providers (VASPs), Payment Service Providers (PSPs), and brokerage firms.
  • Designed and executed a client money proposition for high-growth sectors by collaborating with regulatory and ecosystem partners in ADGM and DIFC.
  • Championed digital infrastructure development including API integration to enable real-time onboarding, transaction execution, and reporting automation for fintech clients.
  • Led my portfolio generating over AED 170 M in 24 months.
  • Delivered a 54% YoY growth in CASA balances despite low growth environment through strategic CASA conversion, relationship deepening, and cross-selling of trade solutions.
  • Led the expansion of Escrow portfolio from balances of approximately AED 2.4B to over AED 13B in under 18 months, closing 117 high-value deals.
  • Acted as a trusted advisor to CFOs and Treasurers, delivering tailored solutions in liquidity management, trade finance, and ERP-integrated payments.
  • Cross sold receivables and supply chain finance solutions for the insurance and asset management sectors.
  • Co-created new product offerings through competitor analysis and direct client feedback, supporting FAB’s product team in strategy execution.
  • Promoted to Segment Head of Diversified Banking Group (2020) and NBFI/Fintech (2022); led a high-performing team of Executive Directors.
  • Launched a proprietary Cash Management Deal Tracking System to manage end-to-end deal lifecycle visibility from origination to activation.
  • Contributed to GTB’s People Forum and Thought Leadership platforms as a member of the Extended Leadership Team.
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.

Director –Transaction Banking Sales, Government and GRE

National Bank of Abu Dhabi Bank
01.2015 - 01.2017
  • Execute Cash Management Sales and Advisory Services across the Whole Sale Banking Division for its Government sector.
  • Drive revenue targets by collaborating with coverage teams on account planning, deal origination, and renewals, ensuring alignment with business objectives.
  • Trusted advisor to clients across diverse industries, providing strategic cash management solutions via integrated digital platforms.

Associate Director – Director

Standard Chartered Bank
01.2007 - 01.2015
  • Commercialized cash solutions for multinational clients across the Middle East.
  • Led revenue-enhancement projects include the implementation of a centralized fee billing platform.
  • Developed the Islamic US$ Nostro Account (New York) as a first-of-its-kind Shariah-compliant solution.
  • Spearheaded the launch of Pakistan’s domestic interbank payment system (PKR).
  • Rolled out regional liquidity solutions including interest optimization, pooling, and sweeping structures tailored for large corporates.

Unit Head and Product Manager, Banc assurance

Standard Chartered Bank
01.2004 - 01.2007
  • Launched SCB’s Bancassurance vertical in the UAE, introducing life and non-life insurance offerings.
  • Managed a 50-member sales force and surpassed revenue targets by 60%.
  • Established strategic partnerships with regional insurers to enhance cross-sell value.

Product Manager – Customer Loyalty and Card Marketing

Citigroup
01.2001 - 01.2004
  • Directed a national loyalty unit of 50 team members, reducing voluntary attrition from 11.7% to 5.9%.
  • Revamped rewards programs, led merchant campaigns, and delivered value-driven marketing initiatives.
  • Strengthened internal control processes and optimized budget allocation for card marketing.

Relationship Manager Branch Banking

Citigroup
01.1995 - 01.1997
  • Managed a portfolio of 2,500 customers with a deposit base of US$12 million.
  • Arranged a running finance facility totaling US$3 million.
  • Coordinated branch sales activities with marketing regarding new product introductions.

Education

MBA - Finance

Institute of Business Administration
Karachi, Pakistan
08-2001

Skills

AI & Emerging Tech: ChatGPT, Copilot, Gemini, AI-driven client advisory, prompt engineering

Professional Development

  • Digital Flex Design Thinking, FAB Coursera, University of Sydney, 2021
  • Strategic Product Management, Standard Chartered Bank, 2013
  • Core Level Trade, Standard Chartered Bank, 2012
  • Strategic Account Planning, Standard Chartered Bank, 2011
  • Strategic (SPIN) Selling Program, Standard Chartered Bank, 2009
  • SWIFT, Standard Chartered Bank, 2009
  • Performance Management, Lahore University of Management Sciences
  • Management by Objective, Pakistan Institute of Management
  • Visa Bank Card Management Program, Consumer Credit, Visa Business School

Associations And Memberships

  • Member of Board of Governors for Ibn Seena English High School
  • Member of BAFT mentoring Program for Women in Transaction Banking
  • Active Supporter and contributor to 'The Citizens Foundation' (TCF) Pakistan
  • Regular volunteer at Senses Dubai. A residential and day care for people of determination

Professional Highlights

  • Spearheaded First Abu Dhabi Bank’s NBFI and fintech expansion strategy, capturing high-growth clients across VASPs, Crypto and stable coin issuers, PSPs and crypto brokerages exchange.
  • Launched digital payment systems, Shariah-compliant US$ Nostro solutions, and cross-border billing platforms across the UAE, Pakistan, and broader MENA region.
  • Recognized keynote speaker and thought leader at regional transaction banking forums and fintech events.
  • Authored award-winning bank submissions for prestigious titles include 'Best Cash Management' and 'Best Trade Finance Bank' in the Middle East.
  • Led high-performing, diverse teams and championed innovation, achieving double-digit growth even amid market disruptions like the COVID-19 pandemic.
  • Held annual Transaction Banking conferences and I am a key speaker in the Middle East.
  • A proven influencer skilled at collaborating with stakeholders worldwide and serving as a brand ambassador in client forums through strong communication.
  • Earned an MBA (Finance Major), from the Institute of Business Administration, a top ranking and highly prestigious business school in Karachi, Pakistan. An extensive network of influential industry contacts.

Accomplishments

  • outstanding service to the community.

Affiliations

Boards, Affiliations & Volunteering

  • Board of Governors, Ibn Seena English High School, Sharjah (2022 – Present)
  • Mentor,Women in Transaction Banking (2024 – Present)
  • Affiliation, BeingShe, A purpose-driven organization empowering women
  • Supporter, The Citizens Foundation (TCF), UAE & Pakistan (2015 – Present)
  • Volunteer, Senses Dubai – Residential/day care for people of determination (2014 –Present)

Interests

Fitness

Horse Riding

Timeline

Executive Director –Head of Global Transaction Banking Sales, NBFI and FinTech’s

First Abu Dhabi Bank
01.2017 - Current

Director –Transaction Banking Sales, Government and GRE

National Bank of Abu Dhabi Bank
01.2015 - 01.2017

Associate Director – Director

Standard Chartered Bank
01.2007 - 01.2015

Unit Head and Product Manager, Banc assurance

Standard Chartered Bank
01.2004 - 01.2007

Product Manager – Customer Loyalty and Card Marketing

Citigroup
01.2001 - 01.2004

Relationship Manager Branch Banking

Citigroup
01.1995 - 01.1997

MBA - Finance

Institute of Business Administration
Yasmin ImamExecutive Director