Yasmin Magdy

• Created and implemented marketing plans, schedules, and activities across all relevant markets.
• Assisted in development of comprehensive marketing strategies and quarterly campaigns.
• Collaborated with marketing manager to define objectives and KPIs for each event.
• Selected and briefed partner marketing agencies to ensure aligned execution.
• Oversaw creation of digital and physical marketing content consistent with brand strategy.
• Managed and analyzed performance through analytics reporting across multiple platforms.
• Defined media and PR plans by coordinating with advertising agencies.
• Conducted market research and competitor analysis for strategic positioning.
• Built and maintained relationships with key industry influencers to strengthen brand reputation.
• Applied innovative digital marketing techniques to drive online traffic and engagement.
• Managed public relations efforts to enhance corporate image.
• Ensured all marketing efforts aligned with overall company goals and messaging.
• Increased brand awareness through integrated marketing strategies and outreach.
• Identified emerging opportunities through ongoing market research and trend analysis.
• Negotiated partnerships with clients, influencers, and ambassadors to support business growth.
• Created and managed content calendars covering articles, emails, social media, and multimedia.
• Secured valuable media coverage and endorsements through strong influencer partnerships.
• Created, produced, and edited company podcast, overseeing all aspects from scripting to final production.
• Crafted persuasive sales presentations to secure new business partnerships.
• Coordinated social media campaigns, generating high levels of audience interaction.
• Managed public relations initiatives for strengthened corporate image.

Planning for opening new branches (choosing the place and adding new items or products).

• Planning and managing PR events.
• Assist in building a marketing plan.
• Define the media and PR plan by briefing the advertising agency.
• Responsible for liaison with the clients and the media daily.
• Responsible for generating positive news coverage, achieving placement in broadcast, print, and news media, and placing spokespeople as commentators.
• Building strong relationships and networks with colleagues, clients, and the media.
• Responsible for monitoring the media, including newspapers, magazines, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
• Assist in building a marketing plan.
• Preparation of regular client reports and attending client meetings.
• Attending and promoting client events to the media.
• Work on Marketing Campaigns for clients.

• Responsible for liaison with clients and media daily.
• Responsible for generating positive news coverage, achieving placement in broadcast, print, and news media, and placing spokespeople as commentators.
• Building strong relationships and networks with colleagues, clients, and media.
• Responsible for monitoring media, including newspapers, magazines, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
• Assist in building marketing plan.
• Preparation of regular client reports and attending client meetings.
• Attending and promoting client events to media.
• Work on Marketing Campaigns for clients.
• Organised product launches, successfully generating public interest.
• Identified potential market opportunities through extensive market research and analysis.
• Designed high impact presentations for senior management meetings enabling informed decision making.

• Being key between agency and client.
• Handle all marketing and advertising plans for clients.
• Follow old customers and find new customers.
• Following up with clients through meetings, calls, and emails.
• Assist in planning of advertising campaigns for clients.
• Working to deliver advertising needs of clients including active role in creating proposals and presenting them.
• Being involved in client calls daily and all meetings involving clients advertising requirements and alongside account manager, ensuring all their requirements are met.
• Working with account manager to brief creative and third-party suppliers and assisting with formulation of marketing ideas.
• Managing client budgets and gaining all approvals necessary to precede t work.
• Understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on daily basis.
• Negotiating with clients and agency staff about details of campaigns.
• Presenting creative work to clients for approval or modification.
• Writing client reports, monitoring effectiveness of campaigns.