Yasmin Magdy
Dubai,United Arab Emirates
Summary
Dynamic and results-driven professional with extensive expertise in online marketing, social media, and advertising. Proven track record in event planning and management, with a strong focus on customer service and public relations. Adept at leveraging Facebook and other social media platforms to enhance brand visibility and engagement. Committed to delivering exceptional customer handling experiences while driving marketing initiatives. Seeking to further career in a challenging role that utilizes comprehensive marketing skills and strategic event management capabilities.
Overview
11
11
years of professional experience
4030
4030
years of post-secondary education
Work history
Senior marketing executive
VT Markets
Dubai
08.2025 - Current
- Lead offline and partner marketing initiatives to drive trader and IB acquisition.
• Plan and execute forex events, seminars, conferences, and brand activations.
• Manage IB sponsorships, partnerships, and performance evaluation.
• Coordinate marketing budgets, vendors, and finance approvals.
• Support sales and BD teams with lead generation and market expansion.
• Ensure marketing activities align with brand guidelines and regulatory standards. - Built and maintained strong relationships with influencers.
- Boosted brand awareness by creating and implementing comprehensive marketing strategies.
Senior Marketing Executive
Wikiglobal
Dubai, United Arab Emirates (UAE)
06.2022 - 06.2025
- Designed and implemented comprehensive marketing plans and campaign schedules across multiple markets, ensuring consistent execution and brand growth.
- Built and maintained strategic partnerships with external vendors and operators to enhance guest offerings and create mutually beneficial business opportunities.
- Collaborated with leadership to define campaign objectives, and success metrics for events and activations.
- Managed and briefed external marketing and advertising agencies, ensuring alignment with brand strategy and flawless campaign delivery.
- Directed the creation of digital and offline marketing content maintaining brand consistency and high creative standards.
- Monitored and evaluated campaign performance across META.
- Coordinated with media partners to develop and execute communication plans that enhanced visibility and audience engagement.
- Built and maintained strong relationships with influencers.
Marketing Executive
Beyond Marketing
Dubai
04.2019 - 08.2021
- Planning and managing PR events.
- Assist in building a marketing plan.
- Define the media and PR plan by briefing the advertising agency.
- Responsible for liaison with the clients and the media daily.
- Responsible for generating positive news coverage, achieving placement in broadcast, print, and news media, and placing spokespeople as commentators.
- Building strong relationships and networks with colleagues, clients, and the media.
- Responsible for monitoring the media, including newspapers, magazines, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
- Assist in building a marketing plan.
- Preparation of regular client reports and attending client meetings.
- Attending and promoting client events to the media.
- Work on Marketing Campaigns for clients.
Business Development
Itc Group
Giza
08.2018 - 02.2019
- Planning for opening new branches (choosing the place and adding new items or products), Planning and managing PR events.
Marketing and Public Relations Executive
The Marketers League
Cairo
04.2016 - 07.2018
- Developed and executed integrated marketing and PR strategies to enhance brand awareness, customer engagement, and media visibility.
- Planned and coordinated multichannel campaigns (digital, social, print, and events) to support brand positioning and business growth.
- Managed media relations and press communications, drafting press releases, coordinating interviews, and securing positive media coverage.
- Built and maintained strong relationships with journalists, influencers, and key industry stakeholders, strengthening the brand's public image.
- Oversaw the creation of marketing collateral and PR materials, ensuring consistency with brand identity and messaging.
- Monitored and analyzed campaign and PR performance metrics, providing reports and recommending strategies for continuous improvement.
- Supported event management and sponsorship initiatives.
Senior Account Executive
San And Sam
Cairo
09.2014 - 03.2016
- Managed client relationships and daytoday communications.
- Supported development and execution of multichannel campaigns.
- Coordinated with creative and media teams to deliver client objectives.
- Prepared proposals, reports, and performance presentations.
- Tracked campaign results and recommended optimizations.
- Conducted market research and competitor analysis.
- Assisted in pitches and new business development initiatives.
Education
Bachelor of Business Administration - Management
David skot (at the marketers league) - PR
Skills
- Online Marketing
- Social Media
- Advertising
- Marketing
- Event Planning
- Events
- Event Management
- Customer handling
- Customer service
- Marketing / public relation
Languages
Arabic
Native
English
Advanced
Timeline
Senior marketing executive
VT Markets
08.2025 - Current
Senior Marketing Executive
Wikiglobal
06.2022 - 06.2025
Marketing Executive
Beyond Marketing
04.2019 - 08.2021
Business Development
Itc Group
08.2018 - 02.2019
Marketing and Public Relations Executive
The Marketers League
04.2016 - 07.2018
Senior Account Executive
San And Sam
09.2014 - 03.2016