Yasmine Abbassy
Dubai,UAE
Summary
Charismatic Senior Executive with empowering and decisive leadership skills, adept at guiding high-performing teams in successful campaign development and client relationship management. Possesses a strong command of industry trends and emerging technologies. Eager to explore new opportunities in the marketing sector, bringing extensive experience and a genuine passion for crafting compelling marketing narratives. Committed to shaping the ever-evolving landscape of strategic brand communication.
Overview
2025
2025
years of professional experience
Work History
Senior Executive
Publicis Groupe
Dubai
06.2024 - Current
- Contributed to the digital media initiatives for the Louvre Abu Dhabi.
- Promoted work on social media platforms, engaging with target audience to drive awareness.
- Monitored industry trends to capitalise on content and social media opportunities.
- Promoted events and new menu items on social media to encourage attendance.
- Oversaw social media content creation, maintaining brand consistency across platforms.
- Devised social media strategy to embody key brand characteristics across multiple platforms.
Social media executive
Incubeta & AlUla
Dubai, Dubai
02.2023 - Current
- Managed three social media accounts for AlUla, Saudi Arabia.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Leveraged Sprinklr for social media management, Monday for project workflows, and Sprout for analytics to optimize and streamline various aspects of operations.
- Adapted multimedia and website content for successful social media rollout.
- Managed lifecycle social media campaigns, from creative brainstorms to delivery and evaluation.
- Composed content to meet defined objectives and activity targets.
- Monitored social media trends to capitalise on consumer demand and new technologies.
Social media specialist
Farah Seif
Cairo, Egypt
02.2021 - 02.2022
- Analysed social media metrics to identify areas for improvement and strategic adjustments.
- Employed expertise using Canva to generate visually enticing graphics and banners in line with brand's tone of voice.
- Aligned multimedia content and digital assets including videos, testimonials, graphics and blogs to match brand style and tone of voice.
- Boosted product sales using strategic collaborations with social media influencers.
- Implemented Shopify to streamline and enhance e-commerce operations, fostering seamless online shopping experience.
Content creator
Blender & Co
Cairo, Egypt
03.2022 - 01.2023
- Wrote content and uploaded it to Blender & Co's content management system.
- Conceptualised and produced engaging multimedia content to elevate brand visibility and audience engagement.
- Developed catchy phrases for social media content.
- Created visually appealing graphics and designs for online and offline promotional materials.
- Curated and edited visual and written content for various digital platforms, maintaining brand consistency.
Guest Relations Executive
Gouna Film Festival
Gouna, Egypt
- Maintained brand advocacy by ensuring all guest requests were promptly catered to, inspiring team members to go extra mile to deliver outstanding customer service.
- Ensured smooth and efficient running of shift, delivering daily shift briefings to advise team of special events or VIP guests.
Education
Bachelor's degree - Marketing
Arab Academy For Science & Technology
02/2019 - 06/2022
Dual Bachelor's degree - Marketing Management
Cardiff Metropolitan University
05/2020 - 05/2021
High School Diploma -
Sainte Jeanne Antide
Skills
- Content creation
- Client Servicing
- Social strategy development
- Audience building techniques
- Social analytics and reporting
- Paid advertising campaigns
- Account Management
Languages
English
Beginner
Arabic
Beginner
French
Beginner
Timeline
Senior Executive
Publicis Groupe
06.2024 - Current
Social media executive
Incubeta & AlUla
02.2023 - Current
Content creator
Blender & Co
03.2022 - 01.2023
Social media specialist
Farah Seif
02.2021 - 02.2022
Guest Relations Executive
Gouna Film Festival
Bachelor's degree - Marketing
Arab Academy For Science & Technology
02/2019 - 06/2022
Dual Bachelor's degree - Marketing Management
Cardiff Metropolitan University
05/2020 - 05/2021
High School Diploma -
Sainte Jeanne Antide
Similar Profiles
Adhiraj JollyAdhiraj Jolly
Associate Manager at Publicis Groupe (Publicis Media)Associate Manager at Publicis Groupe (Publicis Media)
Vishnu SudevanVishnu Sudevan
SEO MANAGER at Publicis Global Delivery - Publicis GroupeSEO MANAGER at Publicis Global Delivery - Publicis Groupe
Harshwardhan ChowdhryHarshwardhan Chowdhry
Associated Paid Media at Publicis GroupeAssociated Paid Media at Publicis Groupe