Yasmine Hussein
Dubai,United Arab Emirates
Summary
Strategic marketing and communications leader with 17+ years of experience driving growth and transformation for global and regional brands across MENAT. Skilled in shaping integrated strategies that build brand equity, accelerate performance, and unlock new revenue streams across CPG, Pharma, Luxury, Automotive, Telecom, Banking, Tourism, and eCommerce. Recognized for leading high-performing teams, fostering enduring client partnerships, and delivering sustained business growth and operational excellence.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work history
General Manager
Initiative MENAT (IPG Mediabrands)
Dubai
01.2023 - Current
Leading Initiative UAE with full strategic, commercial, and operational responsibility for a $170M+ P&L and an 80+ person regional organization spanning strategy, planning, digital, performance, analytics, content, and operations.
Oversee a premium and diversified portfolio including Amazon, Miral Destinations, Aldar Properties, Etisalat &), Coty, Americana, and Deliveroo.
Deliver consistent revenue growth, margin improvement, and strong operational governance across the UAE.
Built and deployed scalable operating models improving efficiency, client service, and cross-market integration.
Led the agency’s transformation agenda across data, automation, and AI-powered planning, strengthening market competitiveness.
Championed people, culture, and leadership development, reducing turnover and increasing engagement through structured career progression frameworks.
· Secured new business wins by designing commercially viable, scalable structures tailored to client growth ambitions.
Education
Bachelor of Arts - Political Science
The American University in Cairo
Egypt 09.2004 - 06.2009
Skills
- P&L Ownership and Commercial Strategy
- Multi-market leadership and expansion
- Organizational Design
- Operational efficiency and governance
- Business Development
- Integrated Marketing Strategies
Accomplishments
MENA Effie 2025 – Jury Member, MENA Effies 2024 – Most Effective Agency of the Year, Dubai Lynx 2024 – Media Agency Network of the Year, Great Place to Work 2024/25 – Certified, 30+ Awards across the region recognizing excellence in media and marketing
Timeline
General Manager
Initiative MENAT (IPG Mediabrands)
01.2023 - Current
Bachelor of Arts - Political Science
The American University in Cairo
09.2004 - 06.2009