Yasser Sallam
Abu Dhabi,UAE
Summary
Experienced in national service management with focus on optimising operational performance and customer satisfaction. Known for delivering significant improvements through strategic planning and team leadership. Skilled in process enhancement and stakeholder engagement to drive service excellence.
Overview
27
27
years of professional experience
7
7
years of post-secondary education
Work history
National Service Manager
Al Masaood CV&E
2005.01 - 2026.04
- Directed and supervised a workforce of over 200 employees across five locations (Abu Dhabi, Al Ain, Beda Zayed, and Sharjah), each comprising mechanical and body shop facilities.
- Implemented streamlined workshop processes that significantly improved productivity and efficiency.
- Developed and executed strategic plans to achieve organizational goals in alignment with Al Masaood and principal partners.
- Managed multiple projects end-to-end, ensuring on-time and within-budget delivery.
- Ensured optimal workshop layout, capacity utilization, and resource allocation.
- Analyzed operational and financial data to support informed decision-making and continuous improvement.
- Mentored and coached team members through structured competence development programs.
- Fostered a collaborative, high-performance culture through effective leadership and communication with stakeholders.
- Al Masaood CV&E is the dealer of UD Trucks, Renault Trucks (under VOLVO group), UniCarriers & TCM Forklifts, Oshkosh Fire Fighting trucks & Dongfeng trucks, buses & vans. In addition to a multi-brand service operations (trucks & Passenger) facility and Bodyshop for accidents & body repairs.
Bodyshop/Assembly Shop Section Head
Nissan Egypt
1999.01 - 2005.01
- Managed productivity, workability, and solved production quality problems.
- Carried out cost reduction plans and improvement activities.
- Managed new model, new project, and capacity plan and schedules.
- Prepared process engineering documents.
- Studied and controlled the equipment, tools, and jigs for the production operation.
- Managed the welding process in the workshop.
- Prepared process engineering documents.
Education
Master of Business Administration - Strategic Management
University of Wolverhampton
UK 2014.03 - 2016.03
B.Sc. - Mechanical Power Engineering
Cairo University
1989.01 - 1994.01
Skills
- Strategic Planning & Execution
- Operational Leadership
- Business Development
- Change Management
- Financial Oversight
- Stakeholder Engagement
- Team Building & Leadership
- International Market Expansion
Websites
LANGUAGE
Arabic: Native speaker
English: Fluent
REFERENCE
- Mohamed, El Zeftawi, GM - Al Masaood LLC, +971 50 818 0317, Al Masaood LLC
- Ayman, Hafez, GM - Bin Brook Motors & Equipment LLC, +971 50 446 8596, Bin Brook Motors & Equipment LLC
- Mourad, Hedna, Prident of UD Trucks Hub MEENA, +971 56 997 2777, UD Trucks Hub MEENA
Accomplishments
From 2016 to 2025, the CV&E Aftersales Division under my leadership has achieved remarkable progress, establishing itself as a core driver of company success. We secured market leadership in waste management and medium-duty segments and expanded our footprint across the UAE and into construction, oil & gas, and logistics sectors. This growth is supported by a comprehensive nationwide network of workshops, spare parts outlets, mobile service vans, and on-site support solutions that ensure full coverage and rapid response.
We have successfully secured and renewed major multi-year government and private contracts, including National Guard, MOI Civil Defense, and leading waste management companies resulting in an exceptional 95% customer retention rate over six years. Operational excellence has been reinforced through prestigious recognitions such as UD Gemba Challenge Champions (1st in MEENA Region) and awards for uptime innovation, reflecting my team commitment to technical excellence, continuous training, and customer-first service delivery.
Financially, the aftersales division has achieved substantial growth through increased net sales, improved gross profit, and higher divisional margins. Strong cost control measures, optimized inventory management, and improved stock turnover have significantly enhanced profitability and operational efficiency. A continued customer-centric approach with high satisfaction levels, strong acquisition rates, and zero service returns in 2024 demonstrates our focus on quality, reliability, and long-term partnerships.
As a certified Competence Coach, I lead annual capability-development programs that strengthen team performance and technical expertise. My KPI-driven management focused on customer satisfaction, recovery rate, labor productivity, and process optimization has consistently improved workshop efficiency and increased sales. I have also secured multi-brand service contracts across government, private, and waste management segments, now representing more than 50% of total service department revenue.
Timeline
Master of Business Administration - Strategic Management
University of Wolverhampton
2014.03 - 2016.03
National Service Manager
Al Masaood CV&E
2005.01 - 2026.04
Bodyshop/Assembly Shop Section Head
Nissan Egypt
1999.01 - 2005.01
B.Sc. - Mechanical Power Engineering
Cairo University
1989.01 - 1994.01