Yazan Al Atiyat
Dubai,United Arab Emirates
Summary
MBA-qualified regional commercial leader with over ten years of experience in driving growth, distribution transformation, and multi-country market expansion in the Middle East and Africa. Currently leading regional distribution operations at FAAC Technologies, focusing on scaling high-performance partner ecosystems, aligning demand forecasting with global production planning, and optimizing supply chain coordination. Expertise in structuring performance-driven commercial agreements, combining technical knowledge in electro-mechanical engineering with advanced business strategy to achieve sustainable revenue growth. Leadership approach emphasizes team empowerment, cross-functional alignment, and long-term stakeholder value creation.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Regional Sales Manager
FAAC Technologies
Dubai
03.2025 - 02.2026
- Negotiated contracts with prospective clients to secure profitable deals.
- Contributed to market growth and expansion initiatives by identifying opportunities and supporting strategic initiatives.
- Analysed market trends and competitor activities for strategic planning purposes.
- Mentored and guided sales teams, fostering skills development and improving overall team performance.
- Coordinated distribution operations for sales team across MEA region, ensuring timely delivery and customer satisfaction.
- Coordinated logistics for efficient delivery of goods to customers within region under management.
- Helped oversee supply chain and distribution processes for improved efficiency.
- Implemented CRM systems, improving efficiency in client relationship management.
- Facilitated regular team meetings, fostering open communication and teamwork within the sales force.
Area Sales Manager
FAAC Technologies
Doha
05.2021 - 02.2025
- Achieved market growth by developing robust sales strategies.
- Set sales targets for the team to drive achievement and align with regional goals.
- Managed and trained sales team in assigned territory, providing guidance to enhance performance.
- Travelled to potential and existing customers within assigned sales area to present offerings and strengthen brand presence.
- Developed new territories, expanding company reach and market share.
- Fostered strong client relationships for higher customer retention.
- Analysed market trends, enabling informed decision-making about strategic direction.
- Assisted partners in developing business strategies to enhance sales.
- Implemented innovative marketing campaigns to increase brand awareness.
New Equipment Senior Account Manager
Otis Elevator
Doha
05.2019 - 05.2021
- Negotiated favourable contract terms with key clients, ensuring long-term business growth.
- Oversaw sales strategy, integrating sales growth, conducting pricing analysis, and achieving market segment share objectives for assigned branches.
- Collaborated with senior regional leadership team, regional general managers, and branch leaders to identify and execute strategic goals, enhancing overall business performance.
- Reduced turnover rates for major accounts by developing customised service solutions.
- Enhanced customer satisfaction through prompt resolution of complex issues.
- Forged strong relationships with clients to increase trust and loyalty.
New Installation Account Manager
Thyssenkrupp Elevator
Amman
12.2016 - 04.2019
- Build and execute a strategic business plan that contributes to the overall department and corporate business results.
- Developed and maintained business partnerships across customer segments with key decision makers and stakeholders to enhance collaboration.
- Analysed customer needs and provided strategic insights for business development.
- Analysed client needs and communicated with departments to track and maintain business reporting and development.
- Negotiated contracts to secure profitable deals.
- Analysed sales data for identifying opportunities for growth.
- Subject matter expert on the overall Project environment, your assigned customers' business models, work policies, decision-making and contracting processes.
Modernization and Service Territory Manager
Thyssenkrupp Elevator
Amman
02.2014 - 11.2016
- Direct, supervise, and lead the performance of field operations for the Modernization side of Thyssenkrupp's business.
- Supervise mechanics and installation teams.
- Achieve all financial performance targets including profit and working capital.
- Conduct field education training ensuring that will create and maintain a safe working environment.
- Regularly perform field safety audits, jobsite inspections, and develop site safety/logistics plans.
- Coordinate all material deliveries and issue purchase orders.
- Must be able to develop and maintain professional and productive relationships with co-workers, field employees, clients and others in contact with the job.
- Forecast and schedule labor resources ensuring successful project completion, maintaining customer quality assurance, and improving efficiency.
- Accurately analyze situations and assist in developing contingencies for estimates.
Education
Master of Business administration - MBA
Keele University
London, United Kingdom 06.2023 - 07.2025
B.SC - Electro-Mechanical Engineering
Al-Balqa Applied University
Amman, Jordan 09.2008 - 06.2013
High School Diploma - undefined
Modern System School
Amman, Amman GovernorateSkills
- Sales strategy
- Territory management
- Regional sales strategy
- Sales cycle management
- Pre-sales support
- Proposal development
- Sales reporting techniques
- Customer retention techniques
- Pipeline Management
- Market analysis
- Market analysis proficiency
- Needs analysis
- Negotiation skills
- Technical consulting
- Project management
- Team management
- Budgeting
- Cost estimation
- Financial planning
- Distribution channel understanding
- Digital marketing understanding
- CRM software utilisation
- Microsoft Office Suite
- Microsoft PowerPoint
- Skilled in 2D CAD
- Automation and electrical engineering background
- Formal presentation skills
- Communication proficiency
- Problem solving
- Critical thinking
- Cross-selling techniques
- Territory planning
- Multitasking capability
- Compliance reviews
- Email management
- Cross-selling techniques
- Leadership in diverse environments
- KPI tracking
Courses and Training
- PMP Course 6th edition
- Eagle (customer centric training) Global sales training
- Project Documentation and presentation
- Sematic S7 PLC Handling and programming ST7.
Languages
Arabic
Native
English
Fluent
Certification
- PMP Course 6th edition
- Eagle (customer centric training) Global sales training
- Project Documentation and presentation
- Sematic S7 PLC Handling and programming ST7.
Timeline
Regional Sales Manager
FAAC Technologies
03.2025 - 02.2026
Master of Business administration - MBA
Keele University
06.2023 - 07.2025
Area Sales Manager
FAAC Technologies
05.2021 - 02.2025
New Equipment Senior Account Manager
Otis Elevator
05.2019 - 05.2021
New Installation Account Manager
Thyssenkrupp Elevator
12.2016 - 04.2019
Modernization and Service Territory Manager
Thyssenkrupp Elevator
02.2014 - 11.2016
B.SC - Electro-Mechanical Engineering
Al-Balqa Applied University
09.2008 - 06.2013
High School Diploma - undefined
Modern System School