Yazan Haddad
Dubai
Summary
Business Development Manager with +18 years of experience in the Off-Highway and Heavy Duty industry, specializing in spare parts for heavy equipment and diesel engines. Proven expertise in sales growth, key account management, and strategic marketing across EMEA. I have a solid background in spare parts business with industry leaders like Caterpillar, Cummins, and Federal-Mogul/DRiV, currently lead FP Diesel’s business for EMEA region.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. Business Development Manager
DRiV Automotive
11.2024 - Current
- Lead FP Diesel business for EMEA region
- Develop commercial and promotional ideas for business growth
- Define and implement sales and marketing strategies in the region
- Responsible on monthly and yearly sales forecast evolution for EMEA
- Responsible on achieving monthly and yearly sales target and sales margin for FP Diesel business across EMEA
- Responsible on pricing strategies and margin optimization
- Identify and develop new business opportunities in new markets in EMEA
- Work closely with global product management, supply chain, and marketing teams to align business objectives and product offerings
- Provide coaching and mentorship to direct reporters: regional sales managers and technical manager
Regional Sales Manager – FP Diesel
Federal-Mogul Motorparts / DRiV Automotive
10.2018 - 11.2024
- Regional Sales Manager for FP Diesel for the Middle East: GCC, Egypt, Jordan, Lebanon, Iraq, Yemen, Pakistan & Afghanistan
- Use Salesforce CRM to report incremental business opportunities and business risks
- Responsible on monthly and yearly sales forecast evolution for Middle East
- Responsible on achieving monthly and yearly sales target and sales margin for the Middle East customers
- Cross functional with other departments regionally and globally: customer service, accounts, warehouse, supply chain, product managers, etc
- Oversea product development needs (NPIs) and communicate market insights to product managers for range expansion and development
- Identify and create a clear profile of current and potential customers
- Engaged in shipments planning and forwarders aspects
- Conduct regular visits to FP Diesel customers across the region
- Visit end-customers such as contractors, quarries, workshop to strengthen brand recognition and gather feedbacks
- Organize and conduct seminars for FP Diesel customers
Aftermarket Sales Engineer
Cummins Arabia
01.2015 - 09.2018
- Responsible on achieving sales target & sales margin of spare parts & service sales
- Promote & Sell Cummins products: engine parts, Valvoline oil, Fleetguard coolant, Fleetguard filters, Stamford Alternator parts, etc
- Promote & sell aftermarket services: field service, workshop repairs, major engine overhauls, etc
- Daily visits to existing customers as well as new customers
- Prepare parts quotations and book customer's orders
- Follow up backorders with supply chain team
- Coordinate with logistics for delivery of goods
- Establishing new customers accounts
- Prepare and submit parts warranty claims
- Handling costing, pricing, and submission of tenders
- Prepare monthly sales report and corrective actions to achieve the targeted figures
- Submit monthly sales forecast
- Evaluate credit facility requests and provide recommendations
- Follow up accounts receivable
- Lead Corporate Responsibility Team in Abu Dhabi, organize Community Involvement projects with local partners like UAE Red Crescent, Environment Friend Society, and Zayed Higher Organization for Humanitarian Care & Special Needs
Product Support Sales Engineer
Mohamed Abdulrahman Al-Bahar Company / Caterpillar
02.2007 - 01.2015
- Promote & sell Caterpillar products: engine parts, hydraulic parts, transmission parts, undercarriage, ground engaging tool (GET), oil, coolant, batteries, tires, etc
- Promote & prepare Preventive Maintenance Contracts for Caterpillar equipment & generators
- Follow up parts & service quotations
- Prepare and manage Preventive Maintenance Contracts
- Coordinate with service supervisors for customers field service requests
- Update customers with technical solutions and recommendations to help them achieve maximum availability on their machines/generators, reduce breakdowns, and teach them how to maintain their machines/generators probably
- Conduct seminars & trainings on Caterpillar Product Link (GPS device for transmitting of location and information)
- Conduct seminars & trainings on Parts Store (online ordering system)
- Weekly visits to major projects & sites and explore new business opportunities
- Conduct equipment & generators inspections at the site and provide recommendation
- Develop strategic business plans to achieve targeted figures
- Update CRM with daily visits/calls, sales opportunities, contacts, customers population, etc
- Monitor competitors aftermarket activities & competitive brands
- I had six months training at service workshop and field, during this period I learnt basics of heavy equipment & generators, diesel engines & transmissions repairs, troubleshooting and failure analysis, etc
Research and Development Engineer
Century Standard Textile for Medical Wear
07.2004 - 09.2005
Education
B.Sc. Industrial Engineering
Jordan University of Science & Technology
01-2004
Skills
- Well experienced with MS products: PowerBi, MS Teams, MS office
- Advance Excel formulas
- Well experienced with parts manuals: Caterpillar SIS and Cummins QuickServe
- Strong knowledge with engine parts, engine systems, and failure analysis
- Strong knowledge with Off-Highway and Heavy Duty business segment, competitors and market players in the region
- Able to establish and maintain long term relationship with key customers
- Well familiar with customs regulations at different countries in the region
- Well familiar with logistics and forwarders aspects
- Able to share internally the best practices and how to move in the company strategy
- Able to establish, organize and drive the functional peer to peer relationships
- Well Experienced with Salesforce
- Basic experience with SAP
Certification
- ISO 9000:2000 Internal Audit, SGS Jordan, 2005
- Projects Management, Jordan University of Science & Technology, 2006
- Statistic & Design of Experiments, Jordan University of Science & Technology, 2006
- The Counselor Sales Person, Wilson Learning, Qatar 2012
- Caterpillar Product Support Advanced & Expert Certificates 2012 & 2013
- Technical trainings from the period 2007 to 2014 at Al-Bahar Training center Sharjah (UAE) and at Caterpillar Training centers in Malaga (Spain), Istanbul (Turkey) & Dubai (UAE)
- Technical Writing, NADIA Global (Dubai), 2022
- Leadership & Management Skills, NADIA Global (Dubai), 2022
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
INTERESTS:
Travel, Photography, Swimming, Electronics. Perfumes, Watching Football
Timeline
Sr. Business Development Manager
DRiV Automotive
11.2024 - Current
Regional Sales Manager – FP Diesel
Federal-Mogul Motorparts / DRiV Automotive
10.2018 - 11.2024
Aftermarket Sales Engineer
Cummins Arabia
01.2015 - 09.2018
Product Support Sales Engineer
Mohamed Abdulrahman Al-Bahar Company / Caterpillar
02.2007 - 01.2015
Research and Development Engineer
Century Standard Textile for Medical Wear
07.2004 - 09.2005
B.Sc. Industrial Engineering
Jordan University of Science & Technology
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