Dynamic and results-driven professional with extensive expertise in customer service and sales, business planning, and new business development. Demonstrates strong leadership and teamwork abilities, complemented by proficiency in business automation tools and Salesforce. Adept at market analysis, competitive analysis, and revenue development, with a proven track record in lead generation and key account handling. Committed to driving sales growth through strategic negotiation skills and adaptability to market changes.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Projects ELV Sales Manager
LEGRAND, UAE
10.2016 - 09.2025
Responsible for driving sales and revenue growth for six ELV (Extra-Low Voltage) systems (Home Automation (KNX and Zigbee), lighting control, GRMS, UPS, Intercom, Structured Cabling throughout the UAE, ensuring that sales targets are met or exceeded.
Strong expertise in sales and implementation of integrated building technologies, with in-depth knowledge of modern home automation standards with IOT solutions and protocols such as Matter, Zigbee, Zwave , KNX, and more.
Consistently meet or exceed sales quotas by strategically engaging with contractors and system integrators to close deals and expand business.
Build and maintain strong relationships with key clients, developers, consultants, contractors and system integrators, ensuring high levels of customer satisfaction and repeat business.
Analyze market trends, customer needs, and competitor activities to identify opportunities and adjust sales strategies accordingly.
Monitor sales performance, prepare detailed reports, and present insights to senior management for strategic decision-making.
Work closely with marketing, product development, and finance teams to align sales strategies with business objectives.
Continuously improve sales processes and tools to enhance efficiency and effectiveness in achieving sales goals.
Optimize the sales process to improve efficiency and close rates, with a specific focus on getting the company's products specified by consultants in key projects.
Actively engage with consultants to educate them on the company’s offerings, ensuring that products are specified early in the project planning stages.
Conduct regular training sessions to improve the skills and knowledge of the sales team, ensuring they are equipped to meet challenges.
Create and implement comprehensive sales plans to achieve company objectives and drive revenue growth.
Negotiate contracts with contractors and system integrators, ensuring favorable terms and alignment with company goals.
Monitor sales performance, prepare detailed reports, and present insights to senior management for strategic decision-making.
Low Current Projects Manager
Interfuture Technologies L.L.C, Dubai
Dubai
01.2014 - 01.2016
Responsible for the execution and implementation of CCTV, Structured Cabling, SMATV, BGM, Intercom, Gate Barrier, Home Automation and Access Control Systems in the projects.
Develop comprehensive project plans, defining scope, objectives, timelines, and resource requirements. Lead the execution of projects, ensuring they meet the defined goals.
Manage and mentor cross-functional project teams, fostering collaboration and ensuring that team members are aligned with project objectives and timelines.
Build and maintain strong relationships with stakeholders, ensuring clear communication, managing expectations, and addressing concerns promptly.
Identify potential project risks and develop mitigation strategies to minimize impact on project delivery. Monitor risk factors throughout the project lifecycle.
Oversee project budgets, ensuring that costs are controlled and that the project is delivered within financial constraints.
Implement quality control processes to ensure that project deliverables meet the required standards and satisfy client expectations.
Efficiently allocate resources, including personnel, equipment, and materials, to ensure optimal project performance and the successful completion of project tasks.
Develop and manage detailed project schedules, tracking progress, and adjusting as necessary to meet deadlines and deliverables.
Regularly monitor project performance, prepare status reports, and present updates to senior management and stakeholders.
Continuously assess project management processes, identify areas for improvement, and implement best practices to enhance project efficiency and effectiveness.
Manage project changes and variations, ensuring that adjustments are documented, approved, and effectively integrated into the project plan.
Electrical Projects Engineer and MEP Coordinator
Wafa Electromechanical, Dubai
Dubai
01.2012 - 01.2014
Close cooperation with engineers, contractors and architects.
Preparation of electrical shop drawings, material submittals and specifications.
Supervising project schedules and budgets, and obtaining permits for operations.
Supervising the process of the electrical works at site.
Making engineering calculations in connection with field and office assignments.
Investigating site and drawings problems and recommending solutions.
Preparation of site progress reports, final reports and handover reports.
Attending meetings, writing reports and giving presentations to managers and clients.
Ensuring compliance with safety requirements, standards procedures and regulations.
Preparing requests for proposals and referencing for information of consultants.
Arranging electrical inspections at site for consultant approval.
Performing highly specialized research and analysis on a day-by-day basis and advice on code compliance.
Obtaining quotations from different suppliers and presenting them for the project manager.
Negotiating with suppliers and purchase items at optimum cost.
Education
Masters of International Business -
Curtin University
01.2019 - 01.2021
Bachelor of Electrical Engineering - undefined
American University of Sharjah (AUS)
01.2007 - 01.2012
Skills
Customer service and sales
Leadership and teamwork
Negotiation skills
Business planning
Sales presentations
New business development
Self-organization
Sales operations
Project management
Adaptability to market changes
Key account handling
Business automation tools proficiency
Product knowledge
Lead generation
Salesforce
Digital marketing
Market analysis
Revenue development
Sales trend analysis
Competitive analysis
New business acquisition
Certification
Certified Sales and Marketing Professional (2021- Present)
KNX Association Certified Installer (2016 - Present)
Audit Associate – Global Assurance at KNAV International - H.LG. (Netherlands)Audit Associate – Global Assurance at KNAV International - H.LG. (Netherlands)