Yeshel Park
Dubai
Summary
An established retail leader, driving growth and profitability through effective team management and collaborative partnerships. A strategic thinker, proficient at seizing commercial opportunities to enhance sales and satisfaction. Known for proactive problem-solving, and promoting transparency and innovation. Approachable, open-minded, loyal, and dedicated to exceeding expectations as a valued team player.
Overview
12
12
years of professional experience
Work History
Women’s Universe Manager
HERMÈS
09.2024 - Current
- -Lead the Women’s Universe at the Hermès Dubai Mall Flagship, responsible for a business representing 45%+ of total store turnover across Ready-to-Wear, Shoes, and Accessories.
- -Led the commercial plan for the opening of a new dedicated floor in April last year, with an initial growth target of +20% and a final result of +33.4% vs last year and 110% vs budget, outperforming overall store growth of +23%, driven mainly by Women’s Ready-to-Wear.
- -Lead seasonal buying in Paris, with full responsibility for Women’s Universe product selection, using sales performance, client demand, and commercial targets to shape each season’s buy.
- -Personally manage the store’s top-tier clients, overseeing major transactions and working with CRM and Events to deliver private appointments and tailored experiences.
- -Own the full commercial performance of the division, including sales results, category development, KPIs, floor standards, stock levels, and merchandise flow.
- -Rebuilt and expanded the department, growing the team from 12 to 20+ people and the leadership structure from 1 to 3 Team Leaders to support higher volume and complexity.
- -Recruit, train, and develop the team, setting clear expectations around service standards, client development, and commercial accountability.
Retail Manager- Womenswear & Shoe Heaven
HARRODS
01.2022 - 08.2024
- - Managed 43 prestigious Womenswear Superbrands and oversaw operations of the Shoe Heaven Department, achieving a remarkable annual turnover of £302M in 2023, showcasing a substantial increase of +24% from the previous year.
- - Directed a diverse team of managers and associates, ensuring seamless operations across multiple concession brands. Collaborated closely with store directors and concession brand managers to optimise business performance and drive profitability.
- - Orchestrated various aspects of the business, including devising effective sales strategies, identifying lucrative commercial opportunities, and leading exceptional customer service standards to enhance sales and ensure unparalleled customer satisfaction.
- - Led the successful onboarding and launch of Schiaparelli, a new Superbrand, overseeing all phases from meticulous planning to flawless execution, resulting in heightened brand visibility and successful market penetration.
- - Facilitated effective communication and promoted a culture of collaboration and transparency through running monthly concessions managers meetings, with aims to knowledge sharing and synergy among concession brands.
- - Worked closely with buyers to align product offerings with evolving customer demand and market trends, ensuring brands remained agile and responsive to shifting consumer preferences, while keeping stakeholders abreast of changes across the floor.
- - Demonstrated adaptability and innovative thinking across the sales floor, enhancing commercial awareness and implementing initiatives to drive business growth and capitalize on emerging opportunities.
- - Conducted meticulous analysis of daily, weekly, monthly, and yearly performances, leveraging insights to make strategic commercial decisions and optimize sales performance across the floor.
Retail Manager- Womenswear Own-Bought
HARRODS
05.2021 - 01.2022
- - Opened and successfully restructured the own-bought International Designer Womenswear department, managing 45 brands with a turnover of £6.2M. First year resulted in a growth of +27%.
- - Hired, trained, and developed a team of 15 employees, including 4 brand managers, effectively managing their sales performance, clienteling efforts, and ensuring high standards for staff presentation and customer service levels were consistently maintained.
- - Provided leadership in floor coverage, driving sales, visual merchandising, commerciality, display, customer service, and operational functions within the department.
- - Analysed selling reports to identify business trends and react quickly to the needs of the business, implementing strategic action plans to optimise sales performance.
- - Liaised with buyers on a daily basis to ensure alignment with brand strategies and organised brand training sessions for the team to enhance product knowledge and sales skills.
- - Conducted regular analysis of sales performances and developed actionable plans to drive continuous improvement and achieve sales targets.
Sales Manager- Fashion Lab
HARRODS
12.2018 - 05.2021
- - Managed and oversaw 50+ own-bought brands within the Womens Contemporary & Denim department, achieving a turnover of £15m.
- - Led a team of 2 assistant managers and 35 brand managers and sales associates, nurturing their development and facilitating progression into the Harrods Management Programme for assistant manager roles.
- - Ensured adherence to performance KPIs and supported the implementation of personal development plans for Assistant Managers.
- - Utilised SAP to closely monitor brand performances, analysing data to inform strategic commercial actions.
- - Oversaw sales performance and managed HR cases alongside Assistant Managers and their direct reports.
- - Successfully executed projects such as sale set-up, take-down, stock-takes, new brand launches, and pop-ups.
- - Managed strong relationships with external vendors, facilitating streamlined communication and leveraging feedback to enhance team training and product knowledge.
- - Provided daily support and engagement to the team, conducting regular coaching conversations and offering on-the-spot feedback.
- - Adapted to evolving commercial trends and customer demands, guiding the team in virtual selling interactions and online live chats.
- - Resolved complex disputes and managed product returns with professionalism, ensuring customer satisfaction and upholding the department's reputation.
- - Maintained daily communication with buyers and conducted weekly meetings to review brand performances, gather feedback, and address brand requests from customers, ensuring alignment with strategic objectives and customer preferences.
Assistant Sales Manager- Fashion Lab
HARRODS
09.2017 - 12.2018
- - Worked closely with the Sales Managers to oversee 50+ own-bought brands within the department.
- - Supervised brand managers and sales associates to optimise their sales performance and achieve KPIs.
- - Generated detailed weekly sales reports for buyers, Sales Managers, General Sales Manager, highlighting best sellers, commercial actions, and missed opportunities.
- - Facilitated daily team briefings to ensure team engagement and motivation, consequently enhancing productivity.
- - Implemented effective work schedules for shopfloor staff members to maintain departmental efficiencies.
- - Addressed customer issues and escalated concerns in collaboration with the team.
- - Actively engaged with team members on the shopfloor to motivate and enhance the level of customer service, resulting in the store achieving the top score for Net Promoter Score in 2018.
Assistant Manager- Giorgio Armani Cosmetics
L'ORÉAL
09.2016 - 08.2017
- - Promoted from Sales Associate to Manager within one year.
- - Oversaw operations across three Harrods sites, leading a team of 14 to drive business performance and achieve KPIs, while also coordinating successful in-store events.
- - Opened and managed the Armani Privé Fragrance Boutique in Harrods Salon de Parfums.
- - Provided personalised coaching to team members to unlock their full potential and capitalise on their strengths.
- - Maintained high standards and expectations aligned with both Harrods and L'Oreal guidelines.
- - Managed comprehensive trade reports on a weekly, monthly, and yearly basis, ensuring accurate tracking of business performance.
- - Responsible for managing stock levels and coordinating tasks for stock keepers.
- - Frequently entrusted with managing different department stores to cover manager's holidays, showcasing adaptability and reliability.
Sales Associate- Giorgio Armani Cosmetics
L'OREAL
08.2015 - 09.2016
- - Provided personalised makeup services to clients, offering tailored recommendations based on their preferences.
- - Demonstrated expertise in makeup application techniques to achieve desired looks for customers.
- - Built strong customer relationships through exceptional service and care.
- - Stayed updated on latest makeup trends and product knowledge.
- - Maintained cleanliness and organisation of work area.
- - Exceeded sales targets through proactive engagement with clients, becoming the top seller in the team within 6 months.
- - Collaborated with team members to achieve sales goals.
Sales Associate
JAEGER
01.2014 - 08.2015
- - Started as 10 weeks internship as a part of the required University management course, then offered a permanent position.
- - Intensive full-time experience, shadowing the general store manager by taking part in a variety of tasks through basic management training, being given the responsibilities of sales, staff training, stock management, and visual merchandising.
Education
FOUNDATION DEGREE IN ARTS - ART AND DESIGN
University of the Arts London
London07.2010
BACHELOR OF ARTS - FASHION RETAIL MANAGEMENT
University of the Arts London
London, ENG06.2015
A-LEVELS - undefined
King's School, Canterbury
Canterbury, Kent07.2010
Skills
- - Team Leadership: Effective Team Management
- - Strategic Planning: Sales Strategy Development
- - Retail Operations: Running day-to-day store activities smoothly
- - Financial Analysis: Analysing financial data for decision-making
- - Customer Relationship Management (CRM): Building strong customer connections
- - Marketing Strategies: Planning to promote products effectively
- - Project Coordination: Managing multiple tasks for projects
- - Employee Training: Teaching staff to improve skills
- - Comfortable using Microsoft Word, Excel, Powerpoint, and SAP
LANGUAGES
Korean: First Language
English: Native
Timeline
Women’s Universe Manager
HERMÈS
09.2024 - Current
Retail Manager- Womenswear & Shoe Heaven
HARRODS
01.2022 - 08.2024
Retail Manager- Womenswear Own-Bought
HARRODS
05.2021 - 01.2022
Sales Manager- Fashion Lab
HARRODS
12.2018 - 05.2021
Assistant Sales Manager- Fashion Lab
HARRODS
09.2017 - 12.2018
Assistant Manager- Giorgio Armani Cosmetics
L'ORÉAL
09.2016 - 08.2017
Sales Associate- Giorgio Armani Cosmetics
L'OREAL
08.2015 - 09.2016
Sales Associate
JAEGER
01.2014 - 08.2015
BACHELOR OF ARTS - FASHION RETAIL MANAGEMENT
University of the Arts London
A-LEVELS - undefined
King's School, Canterbury
FOUNDATION DEGREE IN ARTS - ART AND DESIGN
University of the Arts London
RESIDENCY
British Citizen