Lorna Dmello

• Establishing sales goals and KPI's for team members, providing training in sales process requirements and regularly reviewing performance
• Communicated progress of monthly and quarterly initiatives to internal and external sales and leadership teams.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Liaised with sales, marketing, and management teams to develop solutions for any challenges and accomplish shared objectives and maximise business opportunities.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Created & enabled sales operations procedures to run smoothly through effective management of department's workflows and processes.

• Managed customer accounts, responding to inquiries and resolving customer service issues also develops and shares quotes for specified categories of leads using standardized pricing tools
• Processes orders into the ERP after quote acceptance, ensures clients receive follow-up of sent quotes and assists in turning quotes into orders
• Supports account managers and owners by performing administrative-related tasks
• Supports on post-sale inquiries that are received through either phone, email, or contact us form submissions with respect to invoicing, multiple listing, name/address changes, file transfers, myUL support queries, FUS estimates, file/volume withdrawals, reinstatements, alternate listing, Product iQ support etc.

• Improved overall financial reporting by streamlining control processes and reporting structures.
• Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
• Insurance covering stock, staff, property and liability of Damas Group Policy covering over the GCC region.
• Analyzed business processes to identify cost savings and operational efficiencies.
• Collaborated with C-level executives and stakeholders to develop long-term financial plans.
• Established internal audit procedures to validate and improve accuracy of financial reporting.

• Plan & sell training and consulting projects in related industries, in coordination with various business managers/
industry associations / Agents / Institutions / Government authorities, etc. and explore new learning opportunities in India, Middle East and Africa region.
• Liaise with various industry associations, institutions, corporate, manufacturers etc. to develop strategies for
related industry opportunities and increase and improve the UL University reach and visibility.
• Managing and coordinating with UL's customers over specific related industries and opportunities for UL University, in order to generate training and consulting revenue also maintaining and improving customer satisfaction.
• Working on branding guidelines, e-content creation, website look and proof reading, ensure allmarketing collateral, mailers etc adhere to the branding code and regulations of the company.

• Delivered campaigns to solidify new client opportunities and generate new business.
• Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
• Consistently exceeded quotas through penetration of new accounts.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Completed and submitted monthly and yearly reports to support executive decision making.