Experienced marketing leader with a proven track record of driving impactful campaigns and strategies. Proficient in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excels in fast-paced, dynamic environments.
Hi, I’m
Yousef Murshed
Head Of Marketing
Abu Dhabi
Summary
Overview
8
years of professional experience
6
Certificates
3
Languages
Work History
YOLO Emirates Adventures
Head of Marketing
08.2024 - Current
Job overview
- Managed team of marketers to execute effective promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Established strong relationships with key industry influencers to elevate brand reputation.
Mawasim Albaraka LLC
Marketing Manager
11.2023 - 08.2024
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Disruptive Media Studios DMS
Digital Marketing Dept. Head
01.2023 - 11.2023
Job overview
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
- Enforced organizational rules and incorporated policy changes into departments' day-to-day activities.
- Cultivated collaborative, performance-oriented culture to keep team motivated and enthusiastic about achieving shared goals.
- Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
Integrated Digital Solutions
Digital Marketing Strategist
03.2019 - 09.2022
Job overview
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Increased website traffic with targeted SEO strategies and keyword research.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
Integrated Digital Solutions
Social Media Specialist
04.2017 - 02.2020
Job overview
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Education
Zarqa UniversityZarqa, Jordan
Bachelor Of Arts from English Language And Literature
2016
University Overview
Skills
Data-Driven Strategy Development
Certification
University of California Certified Marketing Expert
Timeline
Head of Marketing
YOLO Emirates Adventures
08.2024 - Current
Marketing Manager
Mawasim Albaraka LLC
11.2023 - 08.2024
Digital Marketing Dept. Head
Disruptive Media Studios DMS
01.2023 - 11.2023
Digital Marketing Strategist
Integrated Digital Solutions
03.2019 - 09.2022
Social Media Specialist
Integrated Digital Solutions
04.2017 - 02.2020
Zarqa University
Bachelor Of Arts from English Language And Literature
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Urdu
Upper intermediate (B2)
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