Yousif Almohsin

• Mentored a team to drive IMS across traditional trade & key account channel.
• Executed in store communication alongside sales within an outlet to improve overall brand penetration.
• Accomplished daily, weekly, and monthly forecast by Sale Rep and at outlet level.
• Achieved organizational goals through mentoring, creativity, critical thinking, and merchandising skills.

• Build an in-depth knowledge of customer needs and shopper dynamics
• Achieve sales, market share, distribution, availability, and coverage targets within defined area and ensure that trade incentives and activities are put to the best use
• Identify new business opportunities by having an enhanced knowledge of the category and shopper behavior in-store.

- Responsible for leading a team (7 TM reps) to create demand via visibility and availability across various channels (retail, key account and wholesale channel).
• Influenced in coordinating the efforts of wholesale, retail & Key Account sale through increased visibility share and reduced OOS at outlet level.
• Executed with effective implementation of monthly trade marketing cycle activities.
• Responsible for a budget of 1million to drive demand through in store communication in East region.

• Handling all touchpoints related to any brand launch, campaign and activity from production to delivery at branches and develop Planogram options and align with brands on recommended option.
• Managing branded items with up to date inventory of all trade marketing items in warehouses.
• Managing the reconciliation of gifts and sampling stock issued to agencies throughout every campaign and ensure the agencies' are well equipped and constantly improving in order to perform as per BAT standards.
• Ensuring the implementation of control measures are being adhered to at agencies and suppliers level in order to secure the integrity of the operation.

• Drive the Trade transformation agenda and Retailers engagement to deliver company targets via strong Trade initiatives
• Manage contracted universe to deliver Share of Voice KPIs. Optimize payment model to retailers.
• Drive placement and visibility of our new category products in Retail. Develop strategy for In Store Furniture and POSM execution. Handle and monitor hardware installation. Drive efficiencies of materials and ROI.
• Ensure the smooth rollout of cycle plan activities, by managing the distribution of cycle materials, monitoring quality and ensuring on time and in full delivery across geographies.
• Generate sales' insights through system reports to support Trade business decisions.
• Manage a broader team of promoters driving quality consumers acquisition meeting contacts / trials/ sales KPIs as per target
• Ensure plans delivery within budget while driving budget efficiencies across projects of Business Development and Sales team.

• To be responsible for the assigned wholesale customers, establish and maintain effective, professional relations with the wholesale
• Execute product visibility, POSM placement and cycle activities in covered wholesale outlets in accordance with PMFTC Merchandising Guidelines to ensure effective brand communication in covered wholesalers - Achieve sales objectives of total PMFTC portfolio to to the assigned wholesaler according to the agreed plan
• Provide quality customer service and education to build and develop effective relationships at wholesale in order to position PMFTC as the preferred business partner
• Accurately collect required data on product flow, sales performance and stock level. Update complete business information in customer database, report all in call mission activities and market specified information - Demonstrate responsible approach; ensure fulfillment of field activity in line with the company policies and the laws of the country

It's an 18-month, fast-track development program to management level for high potential fresh graduates and young professionals! The aim of the program is to raise future leaders in British American Tobacco Team.

• Formulated the availability of all product line across the retail channel.
• Managed team of merchandisers and ensure coverage of retail universe covered by the branch.
* Growing Global Drive Brands by awareness, advertising, permanent merchandising activities,
and consumer contact)
* Supporting the distribution team to ensure full availability and managing out-of-stock in
investment outlets
* Tracking and analyzing competitor activities and setting action plans
* Innovating and developing new marketing tools and techniques to drive Visibility, and to
ensure customer satisfaction
• Contract & activate Retail Engagement Program at Retail Stores with Strategic significance to ensure availability of portfolio, maintain and enhance visibility share & conduct Consumer Engagement Activities

• Implemented strategic activities aligned with brand objectives, driving market penetration and loyalty.
• Managed external stakeholders effectively, enhancing overall brand presence and market impact.
• Led innovative initiatives that significantly boosted consumer engagement and brand awareness.

Provide constructive feedback on current brand plan execution and its effectiveness and shortcomings to have the most optimal results.