Summary
Overview
Work History
Education
Skills
Timeline
AssistantManager
YOUSRA AWAD

YOUSRA AWAD

Digital Marketing Executive
Dubai

Summary

Accomplished Digital Marketing Executive with 4-year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Digital Marketing Executive

Al Ghandi Auto
Dubai
2021.08 - Current
  • Handles the websites, paid campaigns, SEO, SEM, for 5 main brands (Chevrolet, GMC, Cadillac, Fiat & Abarth)
  • Plans, Execute and Optimize Digital media campaigns
  • Directed traffic growth strategies, SEO, content distribution, email & SMS marketing
  • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
  • Planned and executed web, SEO, and social media advertising campaigns.
  • Coordinate with agencies to execute the campaigns and optimize the paid campaigns
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • reporting and Analyzing in order to enhance the paid campaigns to generate more qualified leads and sales.
  • Manage media plans and spends across the channels (search, display , social media, radio & emails).
  • Enhance the organic traffic and leads.
  • Content writing, enhancing and landing pages building.


Digital Marketing Coordinator

MAP Jordan
Amman
2018.05 - 2021.07
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Developing and managing the website (hosting, writing content, news, and campaigns) and Designing the photos as well
  • Increasing the web traffic and impressions through the display, search, and social media campaigns
  • Managing social media platforms by using strategic planning, content strategy, and execution of posts across YouTube, Instagram, Twitter, Linkedin, and Facebook
  • Employing my graphic design skills to design creative and compelling posts that had increased the engagement rate by 31%
  • Designing, managing, and launching Google ads campaigns
  • Analyzing data to figure out the best practices in order to improve reach and engagements.





Teller

Bank of jordan
Amman
2016.10 - 2018.05
  • Answered customer inquiries regarding account balances, transaction history, services charges and interest rates.
  • Educated customers on use of banking website and mobile apps.
  • Learned about customer's financial needs, established trust and optimized sales opportunities resulting in quality customer service.
  • Identified sales opportunities and referred customers to branch partners in financial services.

Administration Officer

Modern Language Center
Amman
2014.07 - 2016.09
  • Prepared agendas and took notes at meetings to archive proceedings.
  • Produced detailed reports to track trends and keep senior management informed.

Education

Bachelor of Business Economics -

University of Jordan
2012.01 - 2016.01

Skills

Google Analyticsundefined

Timeline

Digital Marketing Executive

Al Ghandi Auto
2021.08 - Current

Digital Marketing Coordinator

MAP Jordan
2018.05 - 2021.07

Teller

Bank of jordan
2016.10 - 2018.05

Administration Officer

Modern Language Center
2014.07 - 2016.09

Bachelor of Business Economics -

University of Jordan
2012.01 - 2016.01
YOUSRA AWADDigital Marketing Executive