YOUSSEF HAMIDI

§ Lead the establishment and growth of the brand from inception

§ Develop and implement the company’s business plan and strategy

§ Over financial forecast, budgeting, and performance monitoring

§ Manage website development and the company’s digital presence

§ Supervise shop fit-out planning, execution, and operational launch

§ Negotiate and manage strategic relationships with business partners

§ Drive revenue growth opening and managing customer accounts

• Manage and oversees the sales & Marketing operations in the company.
• Creating plans to meet the sales targets
• Creating the sales team and tracking the daily sales movements for both Corporate & Retail
• Creating the seasonal collections of the year with the coordination of the marketing department including the products trends and feedback.
• Report analysis and set up routinely meeting with the sales team.
• Profit & loss report.
• Various project management
• Public Relations Management, handling the VVIP clients’ accounts

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Motivated team members to continuous improvement in promoting and selling target products.
• Developing the brand performance and being sure it is taking the right direction.

• Sales figures management.
• Development of key accounts.
• Forecasting the Sales.
• Stock management.
• Trends Analysis.
• Customer data base analysis.
• Marketing strategy analysis.
• Staff management.
• Initiating changes to improve the business to be discussed and agreed with the Management

• Two Brands Management (ARAQY & MANWA)
• Handling more than 6 shops in all UAE different locations
• Tracking the daily sales by shops, and reporting to the Retail Director, controlling the sales by department and by items
• Forecast the sales of the shops and proposing new strategy for sales development.
• Attending the daily & weekly meetings with the management for feedback and developments
• Creating the new collection calendar with the coordination of the marketing department
• Training and coaching the team and submission of the monthly target to be achieved.
• Opening new shops and handling the process for successful operations.

• Managing the Café & Retail division, pre-opening and set up of the new Café concept as well Retail in Riyadh
• Observing, controlling and improving the retail operation in collaboration with outlet managers, and managing partner for maximized sales and high customer satisfaction.
• Developing and executing the merchandizing plan of the year, with all related products and creations with different departments (production – packaging – flowers- warehouse)
• Creating the seasons collections, pricing and introducing in correct times and manners the items of each collection and providing all needed data to the retail teams to be able to sell
• Analyzing sales results by item, by brand, by season to plan future collections accordingly and to plan the retail outlets activities accordingly.
• Guide the targets setting for outlets to help in stock rotation and moving items as per assigned seasons.
• Working with the PR and marketing agency to monitor the NON-STOP presence of the brand in media and info areas to allow constant awareness in the mind of buyers…. ensuring that assigned budget is well met and used to the maximum with monitoring process to measure effectiveness of the same.
• Being the image when needed in the media to help increase brand positioning and presence.
• Manage and maintain stock levels of slow movers, fast movers and basic collection

• In charge of making sure all team members are updated with all information about the brand communicated by the retail manager to help increase awareness about the brand
• Following the management instruction and sending daily report with the supported suggestions for the operations.
• Conducting targeted on the job trainings for required areas per staff, and scheduled meetings and debriefs with the team (weekly / daily) to keep them updated about new information and well involved in the operation as a whole;
• Conducting, on a monthly basis, predefined trainings related to selling techniques and product knowledge
• Making sure all requested procedures are followed, and forms are well used, especially order forms, invoices, receipts and cash related forms
• Supervising and checking all special orders made by team members to stay informed
• Assuring stock availability, quality and variety of products as per collections communicated by retail manager for maximum sales
• Handle all types of customers evenly, and help in meeting their requirements and satisfying their requests with compliance to the company’s procedures and production capacity and availability, whilst also making sure all team members have equal chances for sales opportunities
• Driven to reach monthly targets: collaborating and reporting with the retail manager in regard to monthly individual targets of the shop floor team, following up on their progress, providing them with feedback while supporting them for maximum achievements
• Making sure that the shop floor and back area meets the standards of the municipality, the mall and the brand in terms of health, safety, and quality control.

• Assisting the Restaurant Manager to effectively manage the overall functions of the restaurant and ensure the best possible guest experience.
• Per-opening & opening of the new Branch Café Bateel Burjuman
• Maintaining excellent guest and staff relationship
• Responsible for meeting the overall income and cost budget and ensuring the best service to the customer as per the company standard.
• Managing staff schedule & handling the daily briefing and reporting to the head office as per the company standard.