Yulia Neicovcean
Sales Director
Dubai,DU
Summary
Commercial Director with 13+ years of leadership experience across real estate, proptech, and short-term rentals. Proven track record in scaling revenue, building high-performance teams, and transforming under-optimized operations into profitable, structured, growth-ready organizations.
Awarded Coach of the Year 2021 (MEA) with 6+ years of experience training over 3,000 professionals in sales, leadership, and performance systems.
Certified NAR® Realtor & CIPS, bringing global best practices, strong market intelligence, and deep-commercial acumen. Known for driving clarity, accountability, and operational discipline across Sales, Marketing, Business Development, Partnerships, and Customer Experience functions.
Core strengths:
Revenue Growth | GTM Strategy | Commercial Operations | Scaling Teams | Profit Optimization | Leadership Development | Business Transformation
Overview
2026
2026
years of professional experience
Work History
Commercial Director
Deluxe Group
01.2024 - Current
- Leading the commercial organization for one of Dubai’s top short-term rental and property management firms. Accountable for revenue, commercial strategy, operational efficiency, and full P&L impact across Sales, Marketing, Real Estate, Business Development, and Partnerships.
- Key Achievements
- Drove portfolio expansion through structured acquisition strategy, securing premium assets and strengthening market share.
- Increased revenue and profitability by optimizing pricing, commission models, sales flows, and direct/OTA channel performance.
- Built and managed multidisciplinary commercial teams with clear KPIs, reporting mechanisms, and performance frameworks.
- Launched integrated marketing strategies elevating brand visibility, direct bookings, and digital footprint.
- Established strategic partnerships with developers, landlords, relocation agencies, and corporate clients, diversifying revenue streams.
- Implemented commercial policies and cross-department operational systems, improving onboarding, reporting, and collaboration efficiency.
Venture Architect (Venture Lead)
ThinkProp
01.2023 - 01.2024
- Led the development of new venture concepts and growth initiatives within the EdTech division. Worked directly with corporate boards on commercial strategy, market validation, and business model design.
- Key Contributions
- Designed high-impact proposals and transformed them into actionable, data-backed business plans.
- Identified new growth verticals through research, customer analysis, and prioritization of strategic assumptions.
- Led innovation sprints to develop, test, and validate new product and business concepts.
- Mapped customer journeys and redesigned operational flows to improve user experience.
- Collaborated cross-functionally to align venture objectives with technical, academic, and commercial teams.
L&D Manager & Franchise Manager
Asteco Property Management
01.2020 - 01.2023
- Oversaw training programs, franchise performance, and operational compliance for one of the region’s leading property management groups.
- Achievements
- Increased franchise revenue by 25% and expanded the network with two new franchises.
- Improved franchisee operational performance by 20% through structured audits, coaching, and process improvements.
- Designed company-wide L&D programs improving employee satisfaction scores by 15%.
- Delivered targeted workshops and e-learning sessions to elevate sales, service, and operational standards.
Managing Director
Ri Group
01.2016 - 01.2019
- Led full business operations, commercial strategy, and organizational structure for a real estate and investment division.
- Highlights
- Achieved 150% revenue growth over three years.
- Grew client portfolio by 60%, enhancing market penetration and brand positioning.
- Optimized operational workflows, reducing overhead costs and improving efficiency.
- Developed and executed sales strategies resulting in a measurable uplift in conversion rates.
Operations Manager → Sales Executive
Ri Group
2013 - 01.2016
- Enhanced operational efficiency through new processes that reduced turnaround time.
- Managed cross-functional teams and ensured alignment with commercial goals.
- Achieved consistent top sales performance through strong client relationships and market expertise.
Education
Master of Science - Public Administration
Academy of Public Administration of Moldova
Moldova, Chisinau 06-2013
Bachelor’s - Finance & Banking
Academy of Economic Studies
ChisinauSales Expert Certification - undefined
Grant Cardone University
CIPS - Certified International Property Specialist
NAR
UAESkills
- Commercial & Revenue Strategy
- P&L Contribution & Forecasting
- Scaling Sales Organizations
- Operational System Design
- Profitability & Process Optimization
- Business Development & Partnerships
- Leadership Development & Coaching
- Real Estate & STR Market Expertise (MENA)
- Market Expansion & Go-to-Market Strategy
Languages
English
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
Romanian
Bilingual or Proficient (C2)
Timeline
Commercial Director
Deluxe Group
01.2024 - Current
Venture Architect (Venture Lead)
ThinkProp
01.2023 - 01.2024
L&D Manager & Franchise Manager
Asteco Property Management
01.2020 - 01.2023
Managing Director
Ri Group
01.2016 - 01.2019
Bachelor’s - Finance & Banking
Academy of Economic Studies
Sales Expert Certification - undefined
Grant Cardone University
CIPS - Certified International Property Specialist
NAR
Operations Manager → Sales Executive
Ri Group
2013 - 01.2016
Master of Science - Public Administration
Academy of Public Administration of Moldova