Yusra Anwar Shahid

• Primary Point of Contact: Serve as the main point of contact, delivering timely information and resolving issues for students, staff, and external providers.
• Lead Contact for Dubai Programs: Take the lead in managing inquiries related to student records, progression, and awards for students in Dubai programs.
• Student Records: Utilize complex systems (Banner, BIRMS, BOXI) to oversee student records from registration to graduation, including Exam Board processing.
• Administrative Support for Teaching and Learning: Provide administrative support for teaching and learning activities, including tasks such as attendance recording and exam paper approval.
• Academic Staff Liaison: Act as the main contact for academic staff, offering guidance and resolving queries in Schools/Programmes.
• Team Collaboration: Collaborate with the team to plan, organize, and successfully deliver program activities.
• Complex Task Management: Take responsibility for complex tasks related to student fees, records, attendance monitoring, student mobility, registration, placements, exams, progression, and graduation.
• Contribution to Program Reviews: Contribute to annual program/module reviews and play a significant role in managing operational processes.
• Management Reports Delivery: Prepare and deliver management reports, handling complex data requests and generating reports.
• Data Analysis and System Development: Analyze large data sets, identify required actions, and contribute to the development of systems and procedures.
• Event Planning Support: Support event planning for curriculum enhancement and student experience.
• Proactive Curriculum Enhancement: Proactively identify ways to enhance the curriculum and student experience, making appropriate recommendations.
• Process Reviews and Improvements: Contribute to periodic reviews of administrative processes, aiming for improvements and best practices.
• Frontline Support: Provide frontline support to student interaction points, delivering excellent customer service and initial guidance.

Admissions Processing:

• Manage end-to-end processing of University applications.
• Review, decide, issue offers, handle communications, and process confirmations.

System Proficiency:

• Actively pursue proficiency in Admissions systems.
• Participate in training to stay current with system changes.

Application Evaluation:

• Assess applicant information against predefined criteria.
• Collaborate with Admissions Tutors and applicants.
• Exercise judgment in evaluating academic qualifications.

Communication and Compliance:

• Promptly communicate changes in overseas qualifications.
• Ensure decisions align with regulations and internal criteria.

Task Execution and Reporting:

• Execute tasks accurately within agreed timelines.
• Provide regular performance reports and suggest workflow enhancements.

Immigration Rules Management:

• Maintain understanding of visa and immigration rules.
• Collaborate with Professional Services for applicant support.

Cross-Department Collaboration:

• Collaborate with various university departments for effective admissions.
• Provide data analysis and support for student recruitment.

Student Recruitment:

• Devise and implement recruitment activities for UAE and international markets.
• Organize and execute recruitment plans for various programs.

Stakeholder Engagement:

• Engage with stakeholders, identify new schools, and manage visits.
• Respond to inquiries and support conversion activities.

Agent and Budget Management:

• Support recruitment agents, assess performance, and manage relationships.
• Manage recruitment budget for identified regions, including planning and monitoring expenditures.

• Partner with the Associate Director of Marketing & Enrollment to formulate and execute the Marketing & Enrollment strategy and plan.
• Provide operational assistance to the management team, actively contributing to the institution's efficient operations.
• Evaluate and oversee team performance against the established strategy, utilizing transparent tracking tools and Key Performance Indicators (KPIs).
• Conduct research to identify emerging media channels that contribute to company growth, improve positioning, and ensure a robust online presence for Stay Different.
• Lead the planning and execution of enrollment-focused events, including Show Around, Open Evenings, Student for a Day, Master Classes, Study Tours, etc., in collaboration with campus staff and faculty.
• Supervise and manage the responsibilities of Student Ambassadors within the Marketing & Enrollment department.
• Collaborate with team members and other departments to attain enrollment targets, ensuring adherence to Ministry of Education regulations.
• Implement marketing activities supporting the development of key markets and enhancing the schools' positive reputation with educators, the hospitality industry, and governments.
• Conduct research and investigations to stay abreast of market trends and explore innovative promotional activities.