Zahia Bader
Dubai,UAE
Summary
Accomplished marketing professional with expertise in brand management and sales strategy. Proven success in global brand marketing development and consumer campaign planning. Demonstrated ability to monitor partnerships and margins while delivering impactful training. Committed to driving brand strategy and enhancing communication to meet business objectives.
Overview
20
20
years of professional experience
4008
4008
years of post-secondary education
Work history
Business Unit Manager Skin Care and Aesthetics
AL BAKER GROUP
Dubai, UAE
12.2024 - Current
- Leading business with annual size of 100M AED
- Bringing new brands to the portfolio establishing skincare department
- Strengthened company image through effective management of stakeholder relationships.
- Led cross-departmental teams to ensure successful product launches.
- Implemented training programmes that enhanced team performance.
- Coordinated sales and marketing efforts for consistent brand representation
- Established consistent messaging across various platforms.
Brand Manager-GCC
NAOS (BIODERMA-INSTITuT ESTHEDERM-ETAT PUR)
Dubai, UAE
12.2019 - 12.2024
- Achieved 150% growth in medical sales through development of brand image with targeted campaigns.
- Enhanced brand awareness by activating POS visibility in major pharmacy chains, resulting in 45% growth.
- Transformed medical detailing strategy by integrating digital content to boost brand awareness during lockdown.
- Established 15 flagship branding spaces in key clinics to attract new users.
- Monitored online advertising and social media campaigns to evaluate effectiveness of strategies.
- Oversaw monthly product planning and demand management to ensure optimal stock levels.
- Conceptualized unique brand identity and graphic style for consistent communications.
- Developed pricing structures aligned with organizational objectives and customer expectations.
National key account manager
Abbott international
Dubai
09.2017 - 01.2019
- Working on contracts of Ready to feed formulas across UAE focusing on acquiring highest delivery share in country that supported stage 1 market share growth among market leaders.
- Preparing forecasts & NELSON market share analysis presenting to country heads to measure ROI of investments, monitor RTF hospital cycles and plan YTG strategy.
- Managing team of 2 RTF specialist ensuring their follow up on number of deliveries and enhancing relation with nurses across NICU and nurseries to close gaps in baby discharging points.
- Achieved 120% of annual sales in neonatal formula.
- Increased direct to consumer activities in Hospitals & vaccination clinics reaching to mothers at various touch points explaining topics like picky eaters, weaning in collaboration with MOH.
- Established annual medical conferences recruiting best speakers and acquiring needed CME approvals to influence medical community through best thought leaders in region.
- Ensure best rapport and cooperation with thought leaders in medical community among both sectors through AV actions and study panels.
- Increased promoters performance ensuring delivery of proper message and gaining feedback on doctors prescription & competitor activities.
- Developed ongoing programs using good team communication and collaboration.
- Resolved customer queries and problems using effective communication and providing step-by-step solutions.
- Accurately identified communication challenges and developed techniques to minimise communication gaps and improve efficiencies.
Product Specialist
Abbott international
Dubai
01.2016 - 12.2016
- Detailing infant nutrition line to 110 doctors & nurses at clinics.
- Increased market share 3 points northern emirates.
- Delivering presentations to KOLS and medical staffs on ranges of infant and premature feeding.
- Collecting monthly vaccination figures from health clinics to spot any unusual trends in number of deliveries and forecasting of follow up formulas.
- Organizing medical summits recruiting best medical speakers arranging presentations and documents needed for CME Points.
- Launched medical nutrition line of ABBOTT across UAE private hospitals including diabetic, geriatric and cancer nutrition products Securing product to be 1st choice in geriatric units across country.
- Achieved tenders ministry of health.
- Introduced concept of diabetic nutrition intervention as integral element in national treatment plan in collaboration with initiative of ministry of health to lower obesity and diabetes rates as per WHO guidelines.
- Launching EPOTIN for 1st time in dialysis units across UAE.
- Performed complete Detailing cardiovascular line in country with outstanding results in assigned area.
- Exceeded sales targets by 90 % and won new customers by devising evidence-based competitive sales strategies.
Product Specialist
Julphar
Dubai
09.2005 - 10.2008
- Detailing infant nutrition line to 110 doctors & nurses at clinics.
- Increased market share 3 points northern emirates.
- Delivering presentations to KOLS and medical staffs on ranges of infant and premature feeding.
- Collecting monthly vaccination figures from health clinics to spot any unusual trends in number of deliveries and forecasting of follow up formulas.
- Organizing medical summits recruiting best medical speakers arranging presentations and documents needed for CME Points.
- Launched medical nutrition line of ABBOTT across UAE private hospitals including diabetic, geriatric and cancer nutrition products Securing product to be 1st choice in geriatric units across country.
- Achieved tenders ministry of health.
- Introduced concept of diabetic nutrition intervention as integral element in national treatment plan in collaboration with initiative of ministry of health to lower obesity and diabetes rates as per WHO guidelines.
- Launching EPOTIN for 1st time in dialysis units across UAE.
- Performed complete Detailing cardiovascular line in country with outstanding results in assigned area.
- Exceeded sales targets by 90 % and won new customers by devising evidence-based competitive sales strategies.
Education
Bachelor of pharmacy - Pharmacy
Cairo University
07.2004
MBA - MARKETING
American University
CAIRO09.2007
Some College (No Degree) - DISCOVERING MARKET NEEDS
ALISON
ONLINE2015
Some College (No Degree) - DIPLOMA IN LEADERSHIP AND PROJECT MANAGEMENT
WESTFORD
ONLINE2017
Some College (No Degree) - LEADING HIGH PERFORMING TEAMS
BEYOND
DUBAI2018
Some College (No Degree) - DIPLOMA IN PROJECT MANAGMENT
AMERICAN UNIVERSITY
CAIRO2020
Skills
- Marketing and negotiation techniques
- Brand management
- Sales strategy
- Brand portfolio management
- Global brand development
- Brand strategy
- Communication planning
- Partnership management
- Margin analysis
- Consumer marketing
- Campaign planning
- Training delivery
- Communication strategies
- Category growth
Custom
- Received excellence awards in 2009 in best new marketing initiatives.
- Received flag leader award on overall performance.
Timeline
Business Unit Manager Skin Care and Aesthetics
AL BAKER GROUP
12.2024 - Current
Brand Manager-GCC
NAOS (BIODERMA-INSTITuT ESTHEDERM-ETAT PUR)
12.2019 - 12.2024
National key account manager
Abbott international
09.2017 - 01.2019
Product Specialist
Abbott international
01.2016 - 12.2016
Product Specialist
Julphar
09.2005 - 10.2008
Some College (No Degree) - DISCOVERING MARKET NEEDS
ALISON
Some College (No Degree) - DIPLOMA IN LEADERSHIP AND PROJECT MANAGEMENT
WESTFORD
Some College (No Degree) - LEADING HIGH PERFORMING TEAMS
BEYOND
Some College (No Degree) - DIPLOMA IN PROJECT MANAGMENT
AMERICAN UNIVERSITY
Bachelor of pharmacy - Pharmacy
Cairo University
MBA - MARKETING
American University
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