Zahin Ahmed
Dubai,UAE
Summary
Sales and Marketing Manager with over 10 years of experience in B2B and B2C sales. Expertise in driving sales growth, developing marketing strategies, and leading teams in the construction and adhesives sectors. Proven ability to manage budgets and execute successful product launches
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work history
Sales Manager- Joinery Division
Pidilite MEA Chemicals LLC
04.2015 - 11.2025
- Responsible for full Joinery Growth, achieving overall team sales target
- Creating Sales Plan for the year on monthly and quarterly level.
- Driving KPI’s of the company and individual target and breaking down on territory level.
- Training the team on-modern approach, differentiating on Key Accounts and Distributor sales.
- By weekly review of the KPI's and dashboards, optimization measures, collaborate and respond to insights with relevant teams/ departments
- Responsible for the Overall Divisional Growth, collections and various products growth (Wood Glues/Contact Adhesives/Construction Chemicals).
- Significant Achievements:
- Spearheaded the Joinery Division's growth strategy, driving a 19% increase in overall sales in H1 and achieving 97% of the annual team sales target.
- Developed and executed annual, quarterly, and monthly strategic sales plans focused on territory breakdown, key account acquisition, and distributor channel optimization overall growth of 150% of KI products which helped the team to bring additional growth of 5% in the overall sales (5 product categories)
Construction Division Manager
Wurth Gulf FZE
12.2023 - 03.2025
- Responsible for Divisional Growth, creating divisional strategies with goals and implementation across all the sales channels
- Creating Sales Plan and marketing plan for the year on monthly and quarterly level including services
- Implementing price positioning and promotional strategies tailored to Various class of customers and retailers.
- Defining product assortments such as Construction Sealants and Foams, Additives, powertools, Anchors according to the application and responsible for new product launches and sales
- Conducted market and competitive analysis to identify new segments driving department expansion
- Defining divisional training strategies for the sales force and Area Sales Managers for go to markets along with application chain and product skills enhancements
- On-boarding new sales employees and arranging monthly trainings to the sales force according to the divisional strategies
- Managing training collaborate and respond to insights with relevant teams/ departments Responsible for the gross profit of the division, involved in pricing strategies of products and features for Mid/High/Key Account Customers
- Significant Achievements:
- Developed and Executed 5-year marketing strategy aligned with business objectives, resulting in 10% sales growth in year one.
- Increase of core product growth to 18% from the previous year with Unbeatable strategy concept through go to market plans.
- Achieved consistently last quarter with 114% vs the target and 10% growth from the previous year
- Increased the product lines from the previous to 2 per order vs previous year 1.5 per order through effective training on multiple product approach and promotional combo offer strategies
Area Sales Manager-Trade Division/ Key Accounts
Wurth Gulf FZE
03.2022 - 12.2023
- Managing Key Account sales operations and retail network across the UAE region
- Managing the team of tele sales and outdoor and initiated Key account approach towards the company's strategies and initiatives
- Training and developing sales team in modern sales approach, customer segment understanding, different product line approach through effective communication
- Implemented contact mapping across the Key accounts for sustainable and strategic solutions
- Designing optimal pricing strategy for key account customers and larger traders
- Target setting, arranging one-to-one meetings, monitoring visits/coaching of sales staff of 10 agents
- Competitor survey and involvement on product pricing with marketing and purchase team, cross-functional department collaboration in finalizing optimum market pricing
- Significant Achievements:
- Increased 50 percent growth on sales and over-achieving the Gross Profit target of the department since Quarter 3 2022, thus closing last year on profits resulting in increased head counts and team engaging activities
- Increased the monthly buying customer count to 20 percent higher and product lines to 200 against 50 lines for the team in 2022
- Increased the profitability of the department by coaching on selling higher profit products through multiple product basket approach and optimizing the pricing on these products
- Secured the best team in clearing overstock items with higher margins, thus reducing provision
- Increased customer interest in new product line by successfully generating ideas for sales contests
- Developed and promoted candidates to higher roles within and outside the department
- Paved a way and generated additional revenue of over AED 100K from the second quarter of 2023 for Key Account as a management strategy from high potential lost/potential customers.
- With the new concept of Van Sales, hired, trained and engaged a new sales consultant with site approach and demos bringing in an additional over AED 550K with 100k in power-tools
Upper/Key Account Manager Sales
Hilti Emirates
Dubai
01.2021 - 01.2022
- Managing high end 30 customers, systematically developing trusted relationships with key focus customers
- Designing optimal pricing strategy using sales discovery methodologies for focus customers
- Responsible for complete customer contact mapping in Sales force.com with project location update and creating leads/opportunities according to the stage of project
- Asset Management solutions through software selling, mobile app implementation and encouraging the customer to use online platform for visibility and to access details of wide product knowledge offered
- Develop, present, or respond to proposal for specific customer requirements, including request for proposal responses and industry specific solutions
- Forecasting inventory levels to sustain demand for special application products
- Direct involvement of cross-functional department with key account stakeholders to improve customer satisfaction
- Significant Achievements:
- Increased client retention to 30%, this led to 10% monthly growth in 2021
- Reduced client complaints by involving cross functional department and addressing immediate needs
- Secured Anchor business through key contractors on big value projects through value proposition and application based selling techniques, thus by securing the territory target share of 40%
- Consistently exceeded sales at least 2-4% above target in Q1 and Q2 of 2021 due to penetration on various product lines, major shares on consumables/ diamond inserts/ Power tools to Civil, Infra, Landscaping and General contractors within Dubai and Sharjah region
- Achieved Q3 and Q4 targets mostly through various major BU penetrations such as Anchors(chemical/mechanical), passive firestops, power tools and support systems on niche applications
- Constant training at sites along with HSE and QC for end users on safety and right use of products, hence increasing engagement of additional customers through cross selling training certificates/safe set accessories
Account Manager Sales
Hilti Emirates
Dubai
05.2018 - 01.2021
- Systematically developing Accounts by developing trusted relationships with key focus customers and engaging new customers
- Client facing responsibilities including running client meetings across all levels, managing action/ issue logs
- Planning and strategic execution of sales through SFDC, CRM and SAP on day-to-day level, engaging accounts through multiple sales channels including Stores, Customer Service and E-commerce platforms
- Ability to work effectively with multiple function areas
- Ability to exercise professional judgment in analyzing and resolving client issues and right solution deliverance
- Ability to creatively solve problems when dealing with multitude of variables where standard resolution does not exist
- Develop, present, or respond to proposal for specific customer requirements, including request for proposal responses and industry specific solutions
- Asset Management solutions through software selling, mobile app implementation and encouraging the customer to use online platform for visibility and to access details of wide product knowledge offered
- Trained new hires on SSS techniques and on prioritizing the daily activities
- Significant Achievements:
- Closed multiple high-level orders with customers on premium products and services, responsible in growing territory at 35% growth in 2019 with a total revenue of 1.6M and outperformed in Quarter 2 in 2020 by 40%
- Developed and managed multiple customers including new customers through a life cycle of an account- Pre-sales and Post-sales supports
- Regained multiple lost customers through detailed analysis of the reasons and offering the rightful solutions such as repair history tracking, relationship building in multiple levels, adjusting offers so on
- Awarded the best AM on engagement platform of customers, thus by increasing from ten to twenty from 2019 to 2020
- Awarded the best AM for Q1-Q2 in 2020 in the highest sales of inserts/New Products (INP of Power tools)-new initiative drive) with a growth of 15%
- Identified opportunities and covered the full application of Power Tools products and services to expand the customers full utilization of our product resulting in upsell revenue of 500K in 2020
Channel Sales Expert- Inbound
Hilti Emirates
Dubai
06.2017 - 05.2018
- Engaging in quoting and confirming accurate order entry for the partnered Hilti customers
- Professionally answered a high volume of call and email types as assigned for construction related query's, ensuring smooth flow of operations and procedures post sales
- Working directly with clients to create quotes as per the customer specifications and requirements while cross selling and upselling Hilti Products
- Conducted trainings for new hires on process and product related operations including customer retention by side jacking during calls showcasing sales discovery methodologies and return on investment discussions with buying and non-buying customers
- Creating sales opportunities, cross selling and upselling with high rate of order entry accuracy
- Managing complete sales cycle from order entry to stock release from Wearhouse
- Significant Achievements:
- Awarded the best AM-Inbound for highest lead conversions resulted in the sales of 500K in 2018
- Received several appreciations from clients for providing solutions in packages such as combining multiple combo offers and providing alternate solutions to meet the customer needs, by reducing costing
- Set an example and trained the other colleagues on perfect hit on customer profile updates in SAP, thus by increasing the set target on profile updates to 90% and still managing to over-achieve sales conversions to 7 out of 10 enquiries
- Maintained 99% accuracy thus creating exceptional record in order entry and quotations quality
- Developed non-buying customers new to Hilti through exceptional selling techniques, thus offering values to the customers than products
Corporate Sales Consultant
Globelink Travels
Dubai
05.2015 - 06.2017
Education
Bachelors - Business Administration
Dr. C. V. Raman University
Bilaspur, Chhattisgarh, India 01.2010 - 01.2013
Skills
- Salesforce and SAP expertise
- CRM proficiency
- Impactful communication
- Situational selling techniques
- Customer relationship management
- Service operations excellence
- Business development strategies
- Team collaboration
- Product development skills
- Negotiation tactics
- Customer acquisition
LANGUAGES KNOWN
English: Kannada
Hindi: Malayalam
Coorgi
PERSONAL DETAILS
- Date of birth: 07/05/87
- Nationality: Indian
- Marital status: Married
Timeline
Construction Division Manager
Wurth Gulf FZE
12.2023 - 03.2025
Area Sales Manager-Trade Division/ Key Accounts
Wurth Gulf FZE
03.2022 - 12.2023
Upper/Key Account Manager Sales
Hilti Emirates
01.2021 - 01.2022
Account Manager Sales
Hilti Emirates
05.2018 - 01.2021
Channel Sales Expert- Inbound
Hilti Emirates
06.2017 - 05.2018
Corporate Sales Consultant
Globelink Travels
05.2015 - 06.2017
Sales Manager- Joinery Division
Pidilite MEA Chemicals LLC
04.2015 - 11.2025
Bachelors - Business Administration
Dr. C. V. Raman University
01.2010 - 01.2013