Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic

Zahra Al Breiki

Abu Dhabi,UAE

Summary

Strategic Communications Professional specializing in impactful initiatives and campaigns that enhance brand visibility and stakeholder engagement. Expertise in media relations, public affairs, and protocol leadership, with a track record of managing VIP engagements and international delegations. Skilled in coordinating with government stakeholders to execute high-profile events with precision and strategic alignment.

Overview

16
16
years of professional experience
2016
2016
years of post-secondary education
1
1
Certification

Work history

Acting Section Manager External Communications

Statistics Centre - Abu Dhabi
Abu Dhabi, UAE
01.2025 - Current
  • Executed SCAD's external communications strategy, aligning it with corporate vision.
  • Led a team of communication professionals to manage external agencies and deliver impactful campaigns.
  • Drove evolution of SCAD's brand identity while ensuring compliance with ADGMO standards.
  • Monitored brand value through data-driven insights to enhance stakeholder recognition.
  • Architected SCAD's message house and deployed tailored communication tools for increased visibility.
  • Oversaw creation and dissemination of multimedia content that effectively communicated strategic priorities.
  • Planned integrated campaigns to amplify SCAD's role in Abu Dhabi's statistical ecosystem.
  • Championed SCAD's presence at events through cross-functional coordination for exhibitions and conferences.

SPECIALIST EXTERNAL COMMUNICATION

Statistics Centre - Abu Dhabi
Abu Dhabi
01.2019 - 01.2025
  • Led Communication & Media Section at SCAD, overseeing internal and external communication activities.
  • Directed successful inauguration of Insights and Foresight's Platform, coordinating protocol and media execution.
  • Ensured consistent brand messaging across all platforms to align with Abu Dhabi Government standards.
  • Managed VIP guest experiences, handling logistics and personalized communication for exceptional service.
  • Cultivated relationships with government entities to drive collaboration on strategic initiatives.
  • Served as project lead with McKinsey & Company, overseeing development of new branding identity.
  • Directed end-to-end campaign management to maximize impact and audience engagement.
  • Represented SCAD at more than 20 major events to enhance visibility and foster strategic partnerships.

MEDIA AND COMMUNICATIONS OFFICER

Statistics Centre - Abu Dhabi
Abu Dhabi
01.2011 - 01.2019
  • Developed and executed annual communication plans and budgets aligned with Abu Dhabi Government directives.
  • Designed integrated communication campaigns to enhance SCAD's visibility and stakeholder engagement.
  • Ensured adherence to SCAD’s brand strategy in all media activities.
  • Managed strategic events and marketing initiatives, including subcontracted activities, to fulfil SCAD's communication goals.
  • Oversaw formulation and enforcement of departmental policies to ensure operational excellence.
  • Directed social media strategy, managing content creation and user engagement across various platforms.
  • Executed high-profile events aligned with communication objectives to boost brand awareness.
  • Represented SCAD at major international events while overseeing delegation management and promotional coordination.

ADMINISTRATIVE ASSISTANT

Statistics Centre - Abu Dhabi
Abu Dhabi, UAE
05.2009 - 01.2011
  • Streamlined administrative processes to enhance workplace efficiency.
  • Evaluated over 3 major communication and media campaigns for strategic planning.
  • Developed and executed email, online advertising, and direct mail campaigns.
  • Drafted communications across print, online, and social media to strengthen brand image.
  • Collaborated with clients to identify requirements and deliver tailored solutions.
  • Coordinated logistics for events, including travel arrangements and accommodation.
  • Supported daily operations to ensure seamless office functionality.
  • Worked with designers and editorial teams to produce effective marketing materials.

Education

Bachelor of Business Administrations - Business

American University in The Emirates

MASTER DEGREE IN DIPLOMACY IN INTERNATIONAL RELATION AND DIPLOMACY - International Relation And Diplomacy

American University in The Emirates
Dubai
09.2013 - 07.2015

Diploma - Government Communication Professional Diploma

International Government Communication Centre
Sharjah and UK
06.2019 - 03.2020

Skills

  • Accomplished manager
  • Strategic planning
  • Creative thinking
  • Stakeholder engagement
  • Social media strategy
  • Budget management
  • Event coordination
  • Campaign development
  • Time management
  • Brand development
  • VIP relations
  • Public relations
  • Diplomatic communication
  • International relations

Certification

  • The Drive Program (Leadership Training)
  • Government Communications Experts Diploma Program
  • Critical Thinking and Data Driven Decision Making
  • Coaching Skills Certificate
  • Strategic and Visionary Foresight - Level Applying
  • Critical Thinking and Data Driven Decision Making Level Applying
  • LinkedIn Learning - Crisis Communication

Accomplishments

  • Led high-profile events and Annual Stakeholder Forums, coordinating with cross-functional teams to ensure smooth execution, from planning to post-event evaluation
  • Led an organizational transformation by spearheading a comprehensive change initiative, optimizing processes, systems, and cultivating a cultural shift to enhance operational efficiency and align with strategic goals
  • Led and managed a comprehensive branding project, overseeing the entire process from brand discovery to logo development and brand awareness initiatives
  • Strong experience in media relations, public affairs, PR, press releases, and addressing quarterly financial results
  • Proven ability to plan and launch creative and effective communication campaigns

Languages

Arabic
Native
English
Upper intermediate (B2)

Timeline

Acting Section Manager External Communications

Statistics Centre - Abu Dhabi
01.2025 - Current

Diploma - Government Communication Professional Diploma

International Government Communication Centre
06.2019 - 03.2020

SPECIALIST EXTERNAL COMMUNICATION

Statistics Centre - Abu Dhabi
01.2019 - 01.2025

MASTER DEGREE IN DIPLOMACY IN INTERNATIONAL RELATION AND DIPLOMACY - International Relation And Diplomacy

American University in The Emirates
09.2013 - 07.2015

MEDIA AND COMMUNICATIONS OFFICER

Statistics Centre - Abu Dhabi
01.2011 - 01.2019

ADMINISTRATIVE ASSISTANT

Statistics Centre - Abu Dhabi
05.2009 - 01.2011

Bachelor of Business Administrations - Business

American University in The Emirates

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Zahra Al Breiki