Zaina Aldallah
Dubai,UAE
Summary
A results-oriented senior marketing executive with extensive experience in executing high-impact influencer marketing campaigns, leading cross-functional teams, and optimizing performance across social media and field marketing channels. Proficient in developing ROI-driven strategies, organizing key events such as trade shows and product launches, and creating compelling video content for platforms including TikTok, Instagram, and YouTube. With a strong foundation in audience research, data analysis, CRM management, and branding initiatives, I specialize in designing and executing marketing strategies that enhance brand growth and visibility.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Senior marketing executive
Sunny Wellness and Medical Center FZ LLC
Sharjah, United Arab Emirates
09.2024 - Current
- Aligned marketing strategies with company goals for consistent messaging across all platforms.
- Implemented innovative digital marketing techniques, driving online traffic growth.
- Coordinated social media campaigns, generating high levels of audience interaction.
- Evaluated campaign performance metrics, refining marketing efforts where necessary.
- Boosted brand awareness by creating and implementing comprehensive marketing strategies.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Executed engaging promotional events that successfully attracted target audiences and potential customers.
- Analyse competitor activities for gaining strategic advantage in the marketplace.
- Captured engaging photos/videos of in-house activities for social media and marketing.
- Created multimedia content in English/Arabic using Capcut pro
- Managed consistent online presence with posts, including Instagram reels
Marketing executive
ARAMED | Arabian Medical Enterprises LLC
Dubai, United Arab Emirates
07.2022 - 09.2024
- Contributed innovative ideas to various marketing campaigns, enhancing overall strategy.
- Successfully executed an influencer marketing campaign that significantly increased brand visibility and engagement.
- Led cross-functional teams to plan, implement, and monitor campaign performance across social media, field marketing, and influencer platforms.
- Developed and managed marketing budgets to ensure high return on investment (ROI).
- Organized and executed company events, including trade shows, product launches, webinars, community events, and workshops.
- Conducted thorough research and data analysis to identify and define target audiences for marketing campaigns.
- Created highly engaging video content tailored for specific campaigns and audiences across platforms such as TikTok, Instagram, and YouTube in the MENA region.
- Coordinated video shoots with clinics, to produce high-quality content for marketing campaigns.
- Launched multiple successful in-clinic branding projects, increasing brand presence within the medical field.
- Maintained and updated databases using customer relationship management (CRM) systems to improve efficiency and data accuracy.
Marketing specialist
Falcon City of Wonders
Dubai, United Arab Emirates
01.2022 - 12.2022
- Marketing Specialist Internship
- Collected and analyzed quantitative and qualitative data from marketing campaigns to assess performance and inform strategy.
- Provided daily administrative support to the marketing team, ensuring smooth operations.
- Assisted in the execution of marketing and advertising promotional activities across social media, direct mail, and web platforms.
- Wrote blogs and articles to drive content engagement and brand awareness.
- Edited advertising materials using Adobe Photoshop and Illustrator to create visually compelling content.
- Supported the marketing team in organizing and coordinating events, contributing to successful execution.
Education
Bachelor of Business Administration - Marketing
University of Dubai
Dubai 01.2019 - 02.2022
Skills
- Marketing Strategy & Execution
- Content Creation
- Cross-Functional Team Leadership
- Social Media & Field Marketing Campaigns
- Budget Management & ROI Optimization
- Audience Research & Data Analysis
- CRM Management & Database Updates
- Campaign Performance Tracking
- Promotional Activities
- Blog & Article Writing
- Project Management
- A and B testing
- Digital marketing
- Social media expert
- Social media advertising
Languages
Arabic
Native
English
Fluent
Timeline
Senior marketing executive
Sunny Wellness and Medical Center FZ LLC
09.2024 - Current
Marketing executive
ARAMED | Arabian Medical Enterprises LLC
07.2022 - 09.2024
Marketing specialist
Falcon City of Wonders
01.2022 - 12.2022
Bachelor of Business Administration - Marketing
University of Dubai
01.2019 - 02.2022
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