Zainab Al Balooshi

Drive growth for Barakat Fresh through assortment strategy, customer journey improvements, and performance-driven digital campaigns.

• Lead product optimization and pricing to boost AOV and profitability.
• Develop and execute full-funnel marketing and retention strategies.
• Oversee content creation, campaign planning, and performance analytics.
• Coordinate cross-functional execution across marketing, tech, and operations.
• Manage external vendors and ensure delivery on KPIs.

• Streamlined communication between departments to optimize workflow.
• Coordinated with licensing authorities to ensure compliance.
• Managed client follow-ups and maintained accurate financial records.

• Researched and developed client profiles for business opportunities.
• Managed sponsorship agreements and streamlined event benefits.
• Promoted events through reports, publications, and client proposals.

• Drafted and proofread speeches, press releases, and official communications.
• Developed and executed annual event calendars with seamless branding.
• Secured AED 300k for CSR initiatives through corporate partnerships.
• Oversaw the production and delivery of communication materials.

• Directed key projects aligning with strategic objectives.
• Negotiated contracts and managed external partnerships.
• Provided research for forums on regional trends and speakers.
• Supported the World Economic Forum (Davos), assisting Tatweer’s CEO during Dubai Holding’s participation in high-level meetings.

• Strengthened investor relationships with proactive communication.
• Coordinated marketing efforts between internal teams and investors.
• Enhanced satisfaction by addressing investor needs effectively.

• Built client relationships through lead generation and cross-selling.
• Processed loans with a focus on customer satisfaction.
• Awarded "Phone Banker of the Month" for February 2003.

• Processed demand drafts and telex transfers with precision.