ZEESHAN AHMAD LARI

I am a results-driven professional with over 20 years of expertise in Ecommerce, Retail, and Category Management, focusing on IT, Tablets, Peripherals, and Cameras. My career is distinguished by innovative negotiation skills and a commitment to integrity, leading to the successful development and growth of profitable categories. I excel in building long-term relationships, both internally and externally, and have a proven track record of scaling businesses with over 300% growth. My comprehensive experience includes managing cross-functional teams, overseeing business operations with a focus on top-line growth and profitability, and optimizing resource utilization. I possess in-depth knowledge of category management, sourcing, product life cycles, and P&L management. My skills extend to brand alliances, vendor management, competitor analysis, and market trend adaptation, all while managing multiple projects and delivering results under tight deadlines.

• Jun’22 till date, Business Head – Delivery and Logistics Business, Growup Delivery, Dubai, Operational Efficiency and Optimization, Customer Satisfaction and Service Quality, Logistics and Supply Chain Management, Compliance and Risk Management, Technology and Innovation, Team Leadership and Development, Strategic Planning and Execution
• Jul’19 to May’22, Business Head – Delivery and Logistics Business, Al Rayid Delivery, Dubai, Operational Efficiency Improvement, Cost Management, Supply Chain Management, Technology Integration, Team Leadership and Development, Compliance and Safety, Strategic Planning, Performance Reporting, Vendor and Partner Management, Process Optimization
• Jun’18 to Jun’19, Business Head – Delivery and Logistics Business, Jeebly LLC, Dubai, Strategic Planning and Execution, Operational Excellence, Team Leadership and Development, Customer Relationship Management, Risk Management, Reporting and Communication
• Sep’15 to May’18, Business Head – B2B & B2C eCommerce Business, WOW eCarts Pvt Ltd, Successfully developed and launched B2badda.Com & Tabletadda.com, E-Business Development with P&L Responsibility, Managing end to end process of Technology & Operations right from order fulfilment to after sales services., Product Marketing (Marketing Mix), Market Research and Competitive Analysis, Sales analysis and Setting KPI for Team, Team Management (Hiring & Training), Managing & preparing the documentation, assisting team regarding customer issue and other operational team., Managing & Responsible for building profitable and sustainable B2C & B2B eCommerce business model, Build & groom entire team, processes & business goals, Managing short and long term strategies & operating plan including vendor management, promotions, strategic initiatives for business growth, Order Life Cycle Management, Warehouse and Supply Chain Management, Inventory Management, Managing 3PL Logistics, Contact Centre Management., Delivering Highest Level of Customer Experience, Documenting SOP’S, Automation of Processes and Innovating New Methodologies to Reduce Cost and Time., Managing & Deeply involved in improving user interface, technology functionality enhancements, MIS Reporting Systems & various other online tools., Marketing efforts regarding retention and acquisition for the e-commerce channel through email, SMS campaigns and affiliate relationships., Detailed analysis and tracking of Page Views, Visitors details, Online Orders, GMV, effectiveness of marketing and mailer programs, Managing & Act as online expert to demonstrate a high level of knowledge, expertise and sound judgment of the internet channel, Prioritizing levers of development, setting targets and developing action plans for the agency & team., Website Development Planning (Creating flow, Structure, defining features and functionality), Closely working with cross-functional agency & teams comprising of UI & Design, Technology, Development, Co-ordination between different departments to identify process and system improvement gaps and potential opportunities. Resolve customer issues promptly and be proactive to reduce the inflow., Identifying and Initiating Content to increase site traffic, by utilizing Google Trend report., End to end management of Payment Gateways performance, process ecosystem for B2C & B2B websites., Responsible for introducing new and improving the existing Payments Interfaces between websites and Payment Gateways to ensure smooth functioning of payments, Created work flows, Business requirement documents, system requirement documents for end-to-end sales and inventory management processes, Built Systems to make it easy to connect with multiple buyer & suppliers for inventory and orders, Requirement collection and functional design changes for integrations., Development and Integrations, Vendor and Business Management, Cost Reduction and Risk Management.
• May’14 to Aug’15, All Type of E-Commerce Business Consultant, Imparting consultancy for E-Commerce market place business setup for various business categories, Designing different business models as per clients product expertise, Designing strategies for the manufacturers, brands & vendors to launch their products on various Ecommerce platform to drive sales like Flipkart, Amazon, E-bay, Snapdeal, Paytm etc…, Devising a pricing strategy to suggest the Online launch price for the product, To bring offline sellers to Online by providing Online set ups and training, To suggest and short list the fast moving SKUs to our clients post market analysis, To do the market and competitive analysis to suggest the right price & product positioning to drive sales, To suggest new product range to our clients depending on their current business lines and growth opportunity to drive sales, To suggest new business lines for business expansion and diversification, To design system for the managing the product inventory to minimize the loss sales, To define process and systems in place to check possible loses through RTO, To assist clients in photo shoots as per respective guidelines of the Online company, To suggest the suitable product content to drive sales, To devise sales and product promotion strategy to drive sales and to increase orders, To assist in the logistics tie ups, To assist in closing the business RECO and account settlement, To define processes for quick billing and shipments
• May, 2011 – Apr, 2014, Head Buying & Category, Indiatimes Shopping (The Times of India Group - Online), Responsible for the P&L, Vendor management & business tie ups, To improve website User Interface and backend to enhance customer experience, Designing marketing campaigns to promote the website sales, Driving traffic to websites and maximising conversion, Product short listing and uploads, Updated the catalogue store front to maximise the customer shopping experience, Designing marketing promotions for the website with marketing team
• Apr, 2009 – Apr, 2011, Sourcing & Category Manager, The Electronic Store (The Mobile Store, Essar Group), Responsible for the Sales and Profit & Loss for the category, To ensure proper product planning and strategies to ensure category growth, To ensure the right product & brand mix available at all the stores, To ensure the profit maximization and sales for the entire product categories, To ensure the growth of the PPTP (consignment) business to minimize investment and maximize margins, To negotiate with the Suppliers & Vendors to buy the best and latest product at the best prices, To maintain healthy relationship with the suppliers & vendors, To drive the category sales from our stores pan India, To be actively involved in Business Development from the Institutional & Corporate Sales, To ensure Product availability and product movements at all stores, To make Strategic Alliances with the suppliers & vendors and execution of sales promotion programs, Vendor and brand management, Planning and optimizing Inventory Management by closing monitoring SKU wise inventory, To design SKU wise plannogram and to ensure sales and profit maximization, Managing & liaising with vendors for sourcing new products for Mobiles and IT categories., To monitor the inventory across the stores and warehouses, Closing the MOU, annexure and negotiating pricing with the vendor., Conducting competitive analysis for price and offers.
• December’06 till March’09, Retail Marketing Executive, HCL Infosystems Ltd., Developing New Channel Partners & retail outlets to maximize sales for HCL desktops, laptops & peripherals products., Analyzed the existing sales channel relationship and developed all new sales & marketing strategy focused on market leaders to increase sales and market share., Organizing Sales Promotion, Branding & Marketing activities in my region, Developed a harmonious relationship with 200+ Channel Partners., Coordinating with Channel partners to achieve sales target., Coordinating with the Channel Partners for product availability.
• Nov’04 till Nov’06, Business Development Executive, Karishma Computers Pvt. Ltd., Planning, Scheduling, Monitoring and Controlling of the Marketing activities to motivate sales., Developing Time output., Developed a harmonious relationship with the Channel Partners., Coordinating with Channel partners to achieve sales target., Coordinating with the Channel Partners for Product Availability., Responsible for all managerial and commercial activities of Market., Planning with customer for all the acceptance tests., New customer’s development., Follow Sales cycle month after Month to build Sales Pipeline and increase potential leads, Area Covering: Delhi (NCR)