Zhenhui (Karen) Ma
Dubai
Summary
Dynamic leader with a proven track record in retail development and marketing strategies, including establishing Hainan LuhaiWaWa Co. Ltd and spearheading retail operations at Atlantis Sanya. Excelled in partnership development and customer relations in retail ventures. Skilled in business planning and product branding, with a flair for transforming visions into achievements.
Overview
15
15
years of professional experience
Work History
Owner
Hainan LuhaiWaWa Co. Ltd
12.2020 - 11.2022
- Established own retail company focused on accessories and clothing along with food.
- Opened the first ocean themed french brand accessory shop and first premium Popsicle shop in Hainan Island
Director, Retail Operations
Atlantis Sanya
10.2017 - 05.2020
- Responsible for Avenue Retail business:
- Atlantis IP image development, over 1000 SKU merchandise production and 7 Atlantis branded shops opened.
- Opened and managed 32 fashion shops in the Avenue.
- Focus on supplier management, quality & cost control.
- GOP achievement exceeding 70%
Manager, Project
Atlantis Sanya
10.2017 - 05.2020
- Identified plans and resources required to meet project goals and objectives.
- Grand Opening of Atlantis Sanya
- Spokesperson on behalf of Atlantis at Formula-E
- Coordinated Chinese New Year Gala Dinner
Assistant to MD/Senior Marketing Manager
Hainan Atlantis Commercial Development Ltd
02.2014 - 09.2017
- Assisted in all aspects of business operations.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Responsible for PR, Marketing and relevant activities.
Planning and Strategy Manager
Shanghai Noah-Fund Wealth Management Ltd.
11.2012 - 01.2014
- Worked with team on target setup and completion analysis for branch companies
- Promote company brand and culture through events for all stakeholders.
Journalist
21st Century Business Herald 21-Shanghai Station
07.2007 - 06.2009
- Interviews and articles relating to financial stories and company Elites.
- Collaborated with editors and other journalists to create compelling content.
Education
Master of Science - Asian Study
Lund University
Lund, SwedenBachelor in Journalism & Communication -
Hunan University
Hunan, ChinaSkills
- Retail development
- Marketing strategies
- Business planning
- Partnership development
- Competitive analysis
- Customer relations
- Product branding
Languages
Chinese
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Beginner (A1)
Timeline
Owner
Hainan LuhaiWaWa Co. Ltd
12.2020 - 11.2022
Director, Retail Operations
Atlantis Sanya
10.2017 - 05.2020
Manager, Project
Atlantis Sanya
10.2017 - 05.2020
Assistant to MD/Senior Marketing Manager
Hainan Atlantis Commercial Development Ltd
02.2014 - 09.2017
Planning and Strategy Manager
Shanghai Noah-Fund Wealth Management Ltd.
11.2012 - 01.2014
Journalist
21st Century Business Herald 21-Shanghai Station
07.2007 - 06.2009
Master of Science - Asian Study
Lund University
Bachelor in Journalism & Communication -
Hunan University
Similar Profiles
Zach ChanZach Chan
Administrative Assistant at Shenyang Railway Transport Co，ltd. HainanAdministrative Assistant at Shenyang Railway Transport Co，ltd. Hainan
Roushda JhumunnRoushda Jhumunn
Accounting Clerk at Hainan Foods LtdAccounting Clerk at Hainan Foods Ltd
Kayla RosaKayla Rosa
Cashier / Food Helper at Hainan JonesCashier / Food Helper at Hainan Jones