ZIAD ALSHABANI
Dubai
Summary
Results-driven retail education leader with 10+ years of experience across luxury beauty and fashion in the GCC. Proven track record in driving commercial performance through strategic training, client experience transformation, and leadership coaching. Skilled in aligning education with business KPIs, elevating service standards, and building high-performing teams across multiple markets. Dynamic professional with expertise in cross-category training and leadership development. Delivers comprehensive coaching that elevates team performance and client engagement. Utilises data insights to inform training initiatives and drive measurable improvements.
Overview
13
13
years of professional experience
Work History
Brand Trainer
Tryano
01.2024 - Current
- Designed and deployed cross-category training strategies aligned with commercial targets
- Designed leadership programme to enhance management team’s efficiency and effectiveness in daily operations.
- Execute store visits for "in-the-moment" coaching, observing and elevating service standards on the shopfloor
- Built and implemented a luxury client journey framework elevating in-store experience
- Partnered with leadership to identify performance gaps and drive KPI improvement
- Delivered floor coaching driving measurable improvements in conversion and engagement
- Developed structured tools and frameworks to ensure training adoption and sustainability
- Linked training initiatives directly to business performance through data and insights
- Contributed to record-breaking Ramadan 2025 sales of AED 20M
- Led Tryano 2.0 rebranding training rollout across all teams
Field Education Manager
Charlotte Tilbury
02.2022 - 08.2023
- Led education strategy across multiple markets aligned with brand and commercial goals
- Delivered advanced artistry, onboarding, and service training programs
- Plan and deliver training sessions on NPD (New Product Development), artistry certification, and induction programs
- Executed VIP masterclasses enhancing brand loyalty and client engagement
- Implemented blended learning (digital + in-store) improving training effectiveness
- Partnered with Retail Managers to drive KPI performance through coaching
- Execute store visits for "in-the-moment" coaching, observing and elevating service standards on the shopfloor
- Manage learning management systems and social advocacy, boosting team skills both physically and digitally
Resident Trainer
MAC Cosmetics
01.2020 - 02.2022
- Assisted in developing training strategies that supported business objectives
- Facilitated virtual and in-store training sessions across various markets
- Contributed to launching home delivery training during COVID to maintain business continuity
- Supported service excellence initiatives to achieve high mystery shopping scores
- Participated in EMEA initiatives, including Alshaya values programme
- Conducted onboarding induction and specialised training sessions for beauty advisors
- Partnering with retail managers to identify training needs, setting an example in customer service, and driving sales targets
- Supporting key product launches, special events, and in-store, 5-star customer experiences
Resident Trainer
MAC Cosmetics
10.2014 - 12.2019
- Facilitated training across stores to ensure adherence to standards.
- Guided store managers in enhancing performance and client engagement.
- Assisted in product launches and campaigns through organised training.
- Performed store visits and conducted performance reviews with actionable insights.
- Contributed to key product launches, special events, and in-store customer experiences.
- Tracked and reported on team development to educational leads.
- Collaborated with retail managers to identify training needs, exemplifying customer service and sales target achievement.
- Demonstrated makeup application techniques and ensured team knowledge of new collections.
- Conducted onboarding and specialised training sessions for beauty advisors.
Makeup Artist
MAC Cosmetics
06.2013 - 09.2014
- Delivered personalized consultations and drove sales through client engagement
- Built strong repeat clientele through service excellence
- Maintained high standards of hygiene and product knowledge
- Delivering professional, trend-forward makeup applications for walk-in clients and special events.
- Educating clients on skincare, makeup techniques, and MAC product knowledge.
- Ability to work flexible hours, including evenings and weekends, to meet retail demand.
- Excellent communication and customer service skills, with ability to build client loyalty.
Education
Train the Trainer -
Alshaya
Bahrain2014
Leadership & Coaching Certifications -
Alshaya
Saudi Arabia2011
Diploma -
Tourism & Airport Management
Jordan2007
Skills
- Retail Education Strategy
- Client Experience Excellence
- KPI & Performance Analysis
- Clienteling Strategy
- Luxury Service Standards
- Multi-Market Training
- Digital Learning
- Commercial Awareness
- Cross-category training
- Leadership development
- Store coaching
- Training program design
- Onboarding and induction
- Product launch support
- VIP masterclasses
- Public speaking
Custom Section
- Retail Education Strategy
- Client Experience Excellence
- KPI & Performance Analysis
- Leadership Coaching
- Clienteling Strategy
- Luxury Service Standards
- Multi-Market Training
- Digital Learning
- Commercial Awareness
Websites, Portfolios and Profiles
Linkedin: ziad alshabani
Languages
English
Advanced
C1
Arabic
Proficient
C2
Timeline
Brand Trainer
Tryano
01.2024 - Current
Field Education Manager
Charlotte Tilbury
02.2022 - 08.2023
Resident Trainer
MAC Cosmetics
01.2020 - 02.2022
Resident Trainer
MAC Cosmetics
10.2014 - 12.2019
Makeup Artist
MAC Cosmetics
06.2013 - 09.2014
Train the Trainer -
Alshaya
Leadership & Coaching Certifications -
Alshaya
Diploma -
Tourism & Airport Management