Hi, I’m
Ziaul Hassan
Dubai
Summary
With a passion for creating impactful digital experiences, I am a skilled Digital Marketing Manager with expertise in crafting and executing dynamic strategies that drive results. I specialize in leveraging data-driven insights to optimize digital campaigns and enhance brand visibility. With a strong foundation in Leadership, Digital Marketing Strategy, and Analytics, I bring over 5 years of proven success in fast-paced environments.
Overview
9
years of professional experience
3
years of post-secondary education
2
Certifications
Work History
Sterling Parfums Industries LLC
Assistant Manager- Digital Marketing
08.2023 - Current
Job overview
- Overseeing the management of three distinct E-commerce websites catering to diverse global regions, namely India, Africa, and the UAE
- Spearhead and manage Google and Social Media paid ad campaigns, enhancing online visibility and driving targeted traffic
- Conduct thorough keyword research to optimize website content, resulting in improved search engine rankings
- Perform daily monitoring of marketing campaigns, ensuring optimal performance, and making real-time adjustments for maximum effectiveness
- Plan and execute engaging social media posts to foster audience engagement and enhance brand presence
- Develop innovative contest and giveaway concepts for social media, crafting compelling promotional content
- Coordinate influencer relations, creating comprehensive show flow documents and ensuring seamless collaboration with timely follow-ups for deliverables
- Implement influencer marketing strategies to enhance brand awareness and drive sales, including global outreach to agencies and influencers
- Take the lead in developing and executing monthly marketing strategies for each brand, aligning with organizational goals and staying abreast of market trends
- Provide full support to the marketing team and assume leadership in the manager's absence for continuity and effectiveness
- Actively pursue and implement new, trendsetting ideas to position brands as industry leaders
- Contribute innovative ideas to the social media and digital marketing teams, actively shaping the development of upcoming campaigns for brand consistency
- Generate diverse and creative ideas for video content tailored to each perfume brand and target countries, enhancing brand visibility and engagement.
Drub Media
Digial Marketing Manager
12.2022 - 08.2023
Job overview
- Implemented Search Engine Optimization (SEO) strategies to enhance website visibility and organic traffic, resulting in a 156% increase in keyword rankings and 68% growth in monthly organic traffic
- Managed Pay Per Click (PPC) campaigns across Google AdWords and social media platforms, optimizing ad spend and achieving a 20% decrease in cost per click (CPC) while increasing click-through rates (CTR) by 56%
- Orchestrated Web Advertising initiatives, collaborating with graphic designers to create visually appealing and effective ad creatives, driving a 56% increase in click-to-conversion rate
- Executed data-driven Search Engine Marketing (SEM) campaigns, leading to a 2000% growth in overall online revenue and a 43% expansion in customer base within 7 months
- Developed and implemented Social Media Marketing (SMM) strategies, resulting in a 90% increase in social media followers and 27% rise in engagement through targeted content and community interaction
- Created and managed Social Media Advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn, achieving a 44% increase in website conversions and a 20% decrease in cost per acquisition (CPA)
- Led offline activation activities, including events and partnerships, contributing to a 100% rise in brand visibility and 60% increase in foot traffic to physical store locations
- Produced accurate performance reports using Google Analytics, showcasing key metrics such as bounce rates, conversion rates, and traffic sources, which guided strategic decision-making and optimization efforts
- Collaborated with cross-functional teams to identify and capitalize on the latest trends, ensuring our digital marketing strategies aligned with the industry's best practices and customer preferences.
Huawei TechnologiesDubai
Digital Marketing Expert
10.2019 - 08.2022
Job overview
- Professionally managed social media initiatives for HES, utilizing marketing, promotions, and lead generation techniques
- Demonstrated initiative in generating leads for the B2B department, utilizing multiple social media platforms
- Conducted meetings with B2B clients to showcase products and explain how Huawei's technology can improve their business
- Successfully conducted monthly social media LIVE flash sales to increase revenue for UAE HES
- Developed and implemented innovative strategies to increase in-store traffic using various social media channels
- Established and executed budget campaigns on multiple platforms, including Google, Meta, Snapchat, TikTok, and Twitter
- Effectively communicated with advertising and promotion managers to develop promotional advertising for products and services
- Collaborated with the Marketing Manager to streamline the sales funnel, execute PPC campaigns, and increase traffic by 100%
- Executed highly effective social media campaigns on Facebook, TikTok, and Snapchat to promote sales events and discounts
- Designed and implemented data-driven interactive marketing strategies that boosted store footfall and O2O revenues
- Developed a customer feedback and comments strategy to increase brand knowledge and visibility
- Identified and prioritized Facebook, Instagram, TikTok, and LinkedIn as valuable venues for generating traffic and sales in UAE from scratch
- Achieved an impressive increase in Facebook followers for Huawei Retail outlets in the UAE from 0 to 70,000+ in just 2 months by curating engaging content.
Huawei TechnologiesDubai
DISCOVER HUAWEI TRAINER
07.2019 - 07.2019
Job overview
- Provide training to Huawei consumers on new or upcoming products
- Managed all exempt employee coaching, training, and performance improvement actions
- Trained new hires to perform cross-training exercises with experienced staff
- Evaluate the in-store staff on a weekly basis to refresh product knowledge
- Lead learning enhancement classes to improve sales knowledge and people skills for workplace success and advancement
- Achieving monthly and weekly KPI mainly conversion and 1+8+N through training the consumer
- Delivered training in leadership, soft skills, and technical and information sessions.
Huawei TechnologiesDubai
Brand Ambassador/Sales Associate
09.2018 - 07.2019
Job overview
- Actively seeking out new sales opportunities through cold calling, networking, and social media
- Create frequent reviews and reports with sales and financial data
- Participate on behalf of the company in exhibitions or conferences
- Negotiate/close deals and handle complaints or objections
- Collaborate with team members to achieve better results
- Gather feedback from customers or prospects and share it with internal teams
- Conduct market research to identify selling possibilities and evaluate customer needs.
Concentrix IndiaNew Delhi
Senior Practitioner
03.2016 - 05.2018
Job overview
- Operated for America's one of the best teleservice provider SPRINT
- Interrelate with American customers and carefully listen to their issues with iPhones
- Troubleshoot the software or the network related issues of the device
- Resolving operating system (OS) related technical issues of iOS and Android enabled devices
- Uplifted monthly sales revenue by pitching and generating actual sales from niche customers for high-end mobiles and electronics
- Train new employees and provide them the in-depth knowledge of the tools
- Assist team members and provide support and solutions to customer queries to meet company objectives
- Maintain updated knowledge of company products and services to better provide customer support and service solutions.
Convergys
Customer Service Specialist
08.2014 - 12.2015
Job overview
- Operated for American global telecommunications conglomerate COMCAST
- Provide services and resolve issues for Xfinity internet and Xfinity TV customers
- Gathered customer and technology information to determine technical support level; elevate calls to appropriate support level as necessary
- Accurately processed and documented call transactions using tracking software
- Provided first-level technical support to end-users on proprietary software and applications including installation basic usage and appropriate service level
- Performed troubleshooting techniques over the phone or via web messenger to identify and resolve issues.
Education
West Bengal University of Technology, Kolkata
Bachelor's degree from Computer Science
01.2008 - 01.2011
Skills
Influencer Marketingundefined
Certification
EF SET English Certificate, 70/100, C2 Proficient
Timeline
Assistant Manager- Digital Marketing
Sterling Parfums Industries LLC
08.2023 - Current
Digial Marketing Manager
Drub Media
12.2022 - 08.2023
Digital Marketing Expert
Huawei Technologies
10.2019 - 08.2022
DISCOVER HUAWEI TRAINER
Huawei Technologies
07.2019 - 07.2019
Brand Ambassador/Sales Associate
Huawei Technologies
09.2018 - 07.2019
Senior Practitioner
Concentrix India
03.2016 - 05.2018
Customer Service Specialist
Convergys
08.2014 - 12.2015
West Bengal University of Technology, Kolkata
Bachelor's degree from Computer Science
01.2008 - 01.2011
EF SET English Certificate, 70/100, C2 Proficient
Certified Digital Marketer
Similar Profiles
Comfort T. AcheampongComfort T. Acheampong
Country Manager(Cosmo Cosmetics Ghana) at Sterling Parfums Industries LLC - DubaiCountry Manager(Cosmo Cosmetics Ghana) at Sterling Parfums Industries LLC - Dubai
Muneeb Muneeb null
WEB DEVELOPER at Sterling Perfumes Industries LLC.WEB DEVELOPER at Sterling Perfumes Industries LLC.
Patricia ChapelinPatricia Chapelin
Account Executive at Initio Parfums Prives & Parfums De MarlyAccount Executive at Initio Parfums Prives & Parfums De Marly