Ziyana Haris
Marketing Operations Lead
Dubai
Summary
Experienced marketing leader with a proven track record of delivering exceptional marketing campaigns, content, and collateral across financial services, oil and gas, and FMCG sectors. Skilled in developing and implementing innovative strategies that drive results. Collaborative professional with expertise in brand management and social media engagement. Known for attention to detail, decisiveness, and effective leadership.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Senior Consumer Marketing Lead
Kognitiv Corporation - Air Miles
05.2023 - Current
- Led projects and analyzed data to identify opportunities for improvement
- Provide input and direction to functional strategy as part of consumer marketing team
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives
- Created and executed multi-wave campaign strategy for a banking sector to convert and engage member base with response rate over 45% across three regions
- Manage processes and ensure campaigns meet necessary technical, brand, creative standards and legal compliance – from clients and stakeholders
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through email, SMS, app and social channels
- Measured marketing program effectiveness via regular monitoring of KPIs
Senior Marketing Lead, Strategy & Planning
Kognitiv Corporation - Exxon Mobil
01.2021 - 04.2023
- Lead development and execution of campaigns across above and below-the line channels
- Lead development and deployment of creative assets across above-the-line channels
- Monitor implementation of member journey and automated campaigns
- Lead Quality Check across all campaign development assets
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives
- Help to develop and maintain operational best practice case studies, including: campaign objectives, metrics, application of best practice techniques and tests, and response and conversion rates
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement
Senior Marketing Lead
Al Meera
01.2018 - 12.2020
- Devise campaign strategies in partnership with agencies and global design teams and provide overall campaign strategy and guidance for clients to ensure successful implementation
- Oversee, optimize and develop internal processes and tools across group to improve internal team workflow as well as workflow with clients
- Identify and execute customer lifecycle communication opportunities for triggered automated communications deployment with considering loyalty best practices
Senior Campaigns and Creatives Executive
Air Miles, Aimia Inc
09.2012 - 12.2018
- Executed campaign in partnership with global teams and achieved over 50% open rates
- Proactively involved on content and design creation of new Air Miles Mobile App UI and executed campaigns to promote app downloads and added 50K users on app in last 6 months
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Of finalists for best loyalty programme marketing campaign at Loyalty Awards, Europe and Middle East 2012
- Team member to develop and re-launch travel rewards programme and company website- 2012
Education
Bachelor of Business Administration -
Mangalore University
09.2005 - 07.2007
Skills
- IBM Automation
- Marketing Strategies
- Campaign management
- Campaign planning
- Regional campaign management
- Campaign analysis
- Meeting leadership
- CRM management
- Creative direction
Accomplishments
- Successfully developed and executed loyalty marketing strategies, including program design, member segmentation, and multi-channel communication campaigns, driving increased customer retention and engagement.
- Boosted customer engagement by 20% through the design and implementation of targeted multi-channel campaigns, driving increased participation and loyalty.
- Launched campaign that activated 25% of dormant member accounts, leveraging personalized offers and redemption opportunities.
- Successfully delivered end-to-end campaign execution, from concept development to performance analysis, resulting in significant improvement in member acquisition, engagement and retention.
- Managed the corporate marketing project to ensure timely delivery and execution of the new company website, cohesive brand identity across all channels, email marketing campaigns and enhancing the company’s online presence.
Timeline
Senior Consumer Marketing Lead
Kognitiv Corporation - Air Miles
05.2023 - Current
Senior Marketing Lead, Strategy & Planning
Kognitiv Corporation - Exxon Mobil
01.2021 - 04.2023
Senior Marketing Lead
Al Meera
01.2018 - 12.2020
Senior Campaigns and Creatives Executive
Air Miles, Aimia Inc
09.2012 - 12.2018
Bachelor of Business Administration -
Mangalore University
09.2005 - 07.2007
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