Zoe Liyakath
Fashion Merchandiser
Dubai
Summary
An experienced and highly skilled Fashion Merchandiser with over three years of experience in the industry. Proven ability to analyze market trends and consumer behavior, develop and execute merchandising strategies, manage inventory levels, and negotiate pricing and terms with vendors. Possesses excellent communication and leadership skills with the ability to collaborate with cross-functional teams to achieve organizational goals.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Fashion Merchandiser
Rizz Creations
Calicut
11.2019 - 03.2023
- Collaborated with design, marketing, and cross-functional teams to execute in-store promotions and marketing plans
- Communicated with suppliers to negotiate best pricing on apparel and accessories.
- Analyzed sales trends and consumer behavior to develop and execute merchandising plans that drove sales growth and profitability.
- Conducted research on fashion trends, consumer behavior, and competitive landscape to inform product development and merchandising decisions.
- Developed and executed seasonal merchandising plans that aligned with business objectives and customer needs.
- Utilized data analysis tools to evaluate product performance, pricing strategy, and sales trends to make data-driven merchandising decisions.
- Negotiated pricing and terms with vendors to ensure cost-effectiveness and quality for products.
- Coordinated with store teams to ensure products were properly allocated and displayed to maximize sales potential.
- Developed and presented reports and presentations summarizing merchandising performance and recommending strategies for improvement to senior leadership.
- Assisted in managing the development of the product line from initial concept to final production, including forecasting and budgeting.
- Conducted product training sessions for retail staff to ensure product knowledge and drive sales.
- Completed assigned projects and tasks in a timely and efficient manner, demonstrating strong attention to detail and a proactive approach to problem-solving.
Intern (Catalogue Management)
August Purple Services Ltd
Bangalore
01.2019 - 03.2019
- Assisted with the management and maintenance of the company's product catalogue, ensuring accuracy and completeness of product information.
- Coordinated with cross-functional teams such as marketing, e-commerce, and merchandising to ensure timely and accurate updates to the product catalogue.
- Conducted regular audits of the product catalogue to identify and correct errors, inconsistencies, and missing information.
- Assisted with the development and execution of product categorization and taxonomy strategies to improve the customer browsing experience.
- Utilized Excel and other data analysis tools to analyze product performance and make recommendations for product assortment and pricing strategy.
- Collaborated with product vendors and suppliers to obtain and update product information and images in the catalogue.
- Assisted with the implementation of new products and product lines into the catalogue, ensuring completeness and accuracy of information.
- Developed reports and dashboards to summarize catalogue performance metrics and identify areas for improvement.
- Actively participated in team meetings and contributed to discussions surrounding catalogue management, product development, and merchandising strategy.
- Completed assigned projects and tasks in a timely and efficient manner, demonstrating strong attention to detail and a proactive approach to problem-solving.
Intern ( Category Management)
Pantaloons
Bangalore
06.2018 - 07.2018
- Conducted thorough market research and analysis to identify key opportunities for category growth and development.
- Utilized Excel and other data analysis tools to analyze sales trends, consumer behavior, and product performance to inform decision-making.
- Assisted with the development and execution of category plans, including product assortment, pricing strategy, and promotional activity.
- Collaborated with cross-functional teams such as sales, marketing, and supply chain to ensure alignment of category plans with business objectives.
- Negotiated pricing and terms with vendors to ensure optimal cost of goods sold and gross margin for the category.
- Assisted with the optimization of inventory levels to reduce excess and obsolete inventory.
- Developed presentations and reports for senior leadership, summarizing key category insights, performance metrics, and recommendations for improvement.
- Actively participated in team meetings and contributed to discussions surrounding category performance, trends, and opportunities for growth.
- Completed assigned projects and tasks in a timely and efficient manner, demonstrating strong attention to detail and a proactive approach to problem-solving.
- Gained valuable exposure to various aspects of category management and merchandising, including product development, vendor management, and marketing strategy.
Business Promoter
MAK Media Technology
Thrissur
10.2015 - 04.2016
- Developed and executed marketing and promotion plans to increase brand awareness and drive sales growth.
- Utilized social media and other digital marketing channels to reach target audiences and engage customers.
- Conducted market research to understand customer needs, preferences, and behaviors, and used insights to inform marketing and promotion strategies.
- Collaborated with cross-functional teams such as sales, product development, and creative to develop and execute promotional campaigns that aligned with business objectives.
- Analyzed data to evaluate campaign effectiveness and make data-driven decisions to optimize future campaigns.
- Negotiated partnerships with other businesses, influencers, and media outlets to expand brand reach and build brand credibility.
- Managed budgets for promotional activities and ensured all activities were cost-effective and delivered a positive return on investment.
- Developed and presented reports and presentations summarizing marketing and promotion performance to senior leadership.
- Stayed up-to-date on industry trends, competitor activities, and emerging marketing and promotion opportunities to inform future strategies.
- Managed day-to-day functions of promotion and marketing departments.
- Increased revenue
- Increased revenue 30% through effective marketing.
- Coordinated media interviews with organization staff, board members and volunteers.
- Managed media relations for organizations to produce successful results.
Education
MBA - Fashion Management
National Institute of Fashion Technology
India 05.2017 - 07.2019
Bachelor of Commerce - Bachelor of Commerce ( Finance & Taxation)
Mahatma Gandhi University
India 05.2013 - 07.2015
Timeline
Fashion Merchandiser
Rizz Creations
11.2019 - 03.2023
Intern (Catalogue Management)
August Purple Services Ltd
01.2019 - 03.2019
Intern ( Category Management)
Pantaloons
06.2018 - 07.2018
MBA - Fashion Management
National Institute of Fashion Technology
05.2017 - 07.2019
Business Promoter
MAK Media Technology
10.2015 - 04.2016
Bachelor of Commerce - Bachelor of Commerce ( Finance & Taxation)
Mahatma Gandhi University
05.2013 - 07.2015
Skills
Inventory management and optimisation
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