ZOYA MEMON
Dubai,UAE
Summary
Perceptive professional talented at storytelling and content curation. Anticipates and creatively solves problems to execute business plans. Strategic thinker demonstrating perseverance and critical thinking skills. Motivated advertising and public relations professional with a background in developing positive publicity for all types of organizations. Builds flawless brand profiles and reputations through strategic marketing campaigns. Natural leadership talent drives advertising team performance and generates revenue.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Specialist
Al Futtaim (Digital Retail)
Dubai, UAE
03.2022 - Current
- Create blog posts, SEO copies, FAQs, landing pages, and product descriptions also communicate and co-operate with a writing team, including a content manager, editors, and web publishers
- Worked to improve platform safety, collaborating with internal teams to address action plans and ongoing challenges
- Assign tasks to external agencies according to the different streams of work and priorities
- Managed multi-channel advertising campaigns to support sales objectives
- Develop marketing plans to support department strategies
- Conducted market research to understand the customer base and enhance products
- Design digital and print materials to engage audiences and held successful campaigns
- Also, quality check product content from the content agency, research and proofread copy and content
- All content must be free of grammatical mistakes and written according to the organization Tone of Voice
- All the information must be verified against the vendor templates & upload product content into PIM (Product Information Management)
- Develop engaging copy for social media, websites, newsletters, etc
- Worked to improve platform safety, collaborating with internal teams to address action plans and ongoing challenges.
- Brainstormed ideas with clients and stakeholders to maximize project potential.
- Reviewed content across social media platforms and online communities, enforcing adherence to guidelines.
Web Content Writer
Wipaq Trading
Dubai, UAE
01.2021 - 01.2022
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Monitor daily performance metrics to understand SEO strategy performance.
- Capitalize on trending and popular articles with additional linked content
- Tracked content performance and adapted copy to increase engagement.
- Proofread text to confirm spelling, grammar, and style accuracy
- Produced high-quality, impactful content to strict deadlines, consistently meeting brand standards
- Networked with media and PR professionals to build campaign reach.
- Collaborate with the writing team and content manager to develop strategic content.
- Drafted product descriptions and blogs for clients.
- Publish content within deadlines using various CMS platforms.
Web Content Writer
Awok.com
Dubai, UAE
08.2018 - 08.2020
- Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
- Write a clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems & submit work to editors for input and approval
- Create maximum SKUs per day to enhance the no of products on the company website
- Knowledge in Customer Relationship Management
- Optimise content to increase user reach and engagement
- Publish content within deadlines using various CMS platforms
- Collaborating with campaign managers, creative team, and designers & promote content on the AWOK website
- Strong knowledge of e-commerce departments and broad objectives and how to capture & structure data to create content
- Can design, build, and maintain social media platforms.
Education
Bachelor of Science - Computer Science
KMC College
Mumbai07.2014
Skills
- SEO best practices
- Market research expertise
- Campaign development experience
- Brand copywriting
- Copywriting abilities
- Project deadline management
- Social media marketing
Certification
- Certified in REDHAT LINUX (RHCSA) from JETKING, 2011
- Certified in C++ from C-DAC GIST PACE, 2011
Timeline
Content Specialist
Al Futtaim (Digital Retail)
03.2022 - Current
Web Content Writer
Wipaq Trading
01.2021 - 01.2022
Web Content Writer
Awok.com
08.2018 - 08.2020
Bachelor of Science - Computer Science
KMC College
- Certified in REDHAT LINUX (RHCSA) from JETKING, 2011
- Certified in C++ from C-DAC GIST PACE, 2011
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